USA
Lexus USA has reported total sales of 19,850 for October 2012, a 9.7% improvement over last year — here it is model-by-model:
| MONTH | Year to Date (*DSR) | |||||
| 2012 | 2011 | % CHG* | 2012 | 2011 | % CHG* | |
| CT | 1,199 | 1,511 | -20.6 | 14,811 | 10,363 | 42.4 |
| HS | 3 | 205 | -98.5 | 644 | 2,383 | -73.1 |
| IS | 2,116 | 2,640 | -19.8 | 23,223 | 23,364 | -1.0 |
| ES | 5,971 | 4,300 | 38.9 | 42,105 | 31,260 | 34.2 |
| GS | 1,521 | 266 | 471.8 | 17,538 | 3,346 | 422.1 |
| LS | 834 | 1,186 | -29.7 | 5,750 | 7,558 | -24.2 |
| SC | 0 | 0 | N/A | 2 | 18 | -88.9 |
| LFA | 3 | 4 | -25.0 | 36 | 48 | -25.3 |
| Total Cars | 11,647 | 10,112 | 15.2 | 104,109 | 78,340 | 32.4 |
| RX | 6,928 | 6,691 | 3.5 | 73,976 | 63,507 | 16.0 |
| GX | 909 | 1,023 | -11.1 | 8,629 | 9,314 | -7.7 |
| LX | 366 | 266 | 37.6 | 4,126 | 2,578 | 59.4 |
| Total Trucks | 8,203 | 7,980 | 2.8 | 86,731 | 75,399 | 14.6 |
| Total Sales | 19,850 | 18,092 | 9.7 | 190,840 | 153,739 | 23.6 |
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. October 2012 had 26 selling days, October 2011 had 26 selling days.
The new ES has started off with a bang, boosting sales by 38.9% — a significant increase for a high-volume model. The new GS continues to sell at a 400+% higher clip than last year, despite its drop to under 2,000 units a month.
The decrease in IS sales makes sense considering the age of the second-generation design, and sales of the CT 200h are starting to normalize after an impressive launch year in 2011. However, there’s one number that really jumps out at me — after introducing the spindle grille refresh and a F SPORT package, RX sales have only increased by 3.5%.
Canada
Lexus Canada set a new October record for sales, finishing the month with 1,520 units sold, a 23.7% increase over 2011. The 2013 ES 350 made for a major success, selling 82.4% over last year. Hybrids also made up a significant slice of overall sales — in October, 22.6% of Lexus’s sold in Canada were hybrids.
No discussion thread for this article yet.