Lexus October 2012 Sales Report

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USA

Lexus USA has reported total sales of 19,850 for October 2012, a 9.7% improvement over last year — here it is model-by-model:

MONTH Year to Date (*DSR)
2012 2011 % CHG* 2012 2011 % CHG*
CT 1,199 1,511 -20.6 14,811 10,363 42.4
HS 3 205 -98.5 644 2,383 -73.1
IS 2,116 2,640 -19.8 23,223 23,364 -1.0
ES 5,971 4,300 38.9 42,105 31,260 34.2
GS 1,521 266 471.8 17,538 3,346 422.1
LS 834 1,186 -29.7 5,750 7,558 -24.2
SC 0 0 N/A 2 18 -88.9
LFA 3 4 -25.0 36 48 -25.3
Total Cars 11,647 10,112 15.2 104,109 78,340 32.4
RX 6,928 6,691 3.5 73,976 63,507 16.0
GX 909 1,023 -11.1 8,629 9,314 -7.7
LX 366 266 37.6 4,126 2,578 59.4
Total Trucks 8,203 7,980 2.8 86,731 75,399 14.6
Total Sales 19,850 18,092 9.7 190,840 153,739 23.6

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. October 2012 had 26 selling days, October 2011 had 26 selling days.

The new ES has started off with a bang, boosting sales by 38.9% — a significant increase for a high-volume model. The new GS continues to sell at a 400+% higher clip than last year, despite its drop to under 2,000 units a month.

The decrease in IS sales makes sense considering the age of the second-generation design, and sales of the CT 200h are starting to normalize after an impressive launch year in 2011. However, there’s one number that really jumps out at me — after introducing the spindle grille refresh and a F SPORT package, RX sales have only increased by 3.5%.

Canada

Lexus Canada set a new October record for sales, finishing the month with 1,520 units sold, a 23.7% increase over 2011. The 2013 ES 350 made for a major success, selling 82.4% over last year. Hybrids also made up a significant slice of overall sales — in October, 22.6% of Lexus’s sold in Canada were hybrids.

Read more about Lexus Canada October 2012 sales