Lexus USA has reported total sales of 20,386 for September 2012, a 36% improvement over last year — here it is model-by-model:
|MONTH||Year to Date (*DSR)|
|2012||2011||% CHG*||2012||2011||% CHG*|
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. September 2012 had 25 selling days, September 2011 had 25 selling days.
Strong sales of the two major volume models made this the best-selling September since 2007 — for the second month in row, the big story is the new 2013 ES with 6,553 units sold (20% of which were the ES 300h). The 2013 RX was another big boost to the numbers, jumping 40.8%.
On the flip side, the CT 200h is down compared to 2011 — though to be fair, there was pent-up demand last September due to tsunami-related inventory constraints. The GS has also slowed down after its hot start, falling below 2,000 units sold for the second month in a row.
Let’s end off with a quote from Lexus VP of Sales, Tim Morrison, taken from the today’s sales conference call:
Through the first three quarters of 2012, we have sold 170,990 Lexus cars and luxury utility vehicles, a 26 percent increase over last year, keeping us right on track to reach our stated sales goal of 240,000.
Looking ahead, we have more great new product coming in the fourth quarter. Our new LS flagship sedan, including the first-ever LS F Sport, will begin arriving in dealerships in early November.
The arrival of the LS represents the culmination of a year in which we introduced nine new and significantly refreshed vehicles and three F Sport models, a near complete overhaul of the Lexus lineup. And we’re just getting started.
Lexus Canada finished the month with 1,556 units sold, a 25.4% increase over 2011 and their best September ever — the 2013 ES 350 made a major contribution in its first full month of availability, setting an all-time sales record with 363 units sold. One other notable number: hybrid models accounted for 17.9% of total sales for the month.