Insights from a Lexus Insider: Andrew Kirby Discusses Lexus Ideas Engine Results

Andrew Kirby Lexus Ideas Engine

The following is a message from Andrew Kirby, general manager of the Lexus worldwide product and marketing planning division, who will be addressing Lexus Enthusiast readers directly from time to time.

Dear Lexus enthusiasts,

Thank you all for being a part of the Lexus Ideas Engine project, we were thrilled by your response.

Over May and June, your contributions reached almost 350 suggestions and 580 comments, with ideas and conversations on a variety of topics. We read everything, and have shared these insights within Lexus to stimulate conversation amongst our planning teams.

In recognition of your contributions, we filmed a short video highlighting the two most popular ideas as voted by you, and I have also commented on the Top 10 ideas on the Lexus Ideas Engine website.

So once again, thank you to each and every one of you for making your voice heard in our enduring quest to make Lexus better.

Lexus Owner Stories

I am also pleased to announce we have just launched a new section on the Lexus Global website — Lexus Owner Stories. This will allow you to share stories about your Lexus, as well as enjoy stories from other owners around the world.

We are excited about this project, and hope to read about the great experiences and memories of Lexus owners. You can begin to share your own Lexus story.

We look forward to hearing from you.

Best regards,
Andrew Kirby

Andrew Kirby is the general manager of the Lexus worldwide product and marketing planning division, which was formed two years ago to help guide the brand globally. www.lexus-global.com