Lexus April 2012 Sales Report

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USA

Lexus USA has reported total sales of 17,551 for April 2012, which is up 12.3% compared to last year — as always, here are the model-by-model stats:

MONTH Year to Date (*DSR)
2012 2011 % CHG* 2012 2011 % CHG*
CT 1,620 875 108.3 6,510 3,074 113.9
HS 28 279 ‐88.7 591 978 ‐39.0
IS 2,344 2,640 ‐0.1 8,966 9,669 ‐6.4
ES 3,000 3,493 ‐3.4 11,548 12,038 ‐3.1
GS 2,006 385 486.2 7,054 1,488 378.8
LS 438 776 ‐36.5 2,101 3,157 ‐32.8
SC 0 0 N/A 2 14 ‐85.6
Total Cars 9,441 8,453 25.6 36,791 30,440 22.1
RX 6,842 7,802 ‐1.3 24,729 28,850 ‐13.4
GX 751 1,019 ‐17.1 3,272 4,443 ‐25.6
LX 517 302 92.6 1,855 1,199 56.2
Total Trucks 8,110 9,123 0.0 29,856 34,492 ‐12.6
Total Sales 17,551 17,576 12.3 66,647 64,932 3.7

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. April 2012 had 24 selling days, April 2011 had 27 selling days.

U.S. sales are starting to see an upswing, led by a very strong showing from the new GS, the CT 200h, and the LX 570 — which are coincidentally the three newest models in the Lexus lineup.

Another point I found interesting — ES & RX sales were only slightly down, despite that both models will be seeing upgrades in the next few months.

Some quotes from Tim Morrison, vice president of sales and dealer development, during the monthly sales conference call:

And the GS continues to bring new, younger, more performance-oriented buyers into our dealer showrooms. We couldn’t be happier with the mix. Since the February launch, 25% of buyers have opted for the advanced driving dynamics offered by our F Sport model. The May arrival of the GS450h hybrid – a luxury performance sports car that offers up to 34mpg – should bolster GS sales even more.

Within the next couple of weeks, the first of the new RX’s to roll off the line at our Cambridge, Ontario plant will begin arriving at Lexus dealerships throughout the country.

With the 2013 RX & GS 450h arriving at dealerships this month, then the new ES in August, the U.S. sales numbers should continue to climb as we get into the second half of the year.

Canada

Although overall sales are down 17.6% in Canada with 1,338 total Lexus sales, the CT 200h (+1.6%), GS 350 (+684.6%), IS (+5.8%) and LX (+211%) all had good months.