Lexus April 2012 Sales Report

Posted by Kevin on May 1st, 2012

USA

Lexus USA has reported total sales of 17,551 for April 2012, which is up 12.3% compared to last year — as always, here are the model-by-model stats:

MONTH Year to Date (*DSR)
2012 2011 % CHG* 2012 2011 % CHG*
CT 1,620 875 108.3 6,510 3,074 113.9
HS 28 279 ‐88.7 591 978 ‐39.0
IS 2,344 2,640 ‐0.1 8,966 9,669 ‐6.4
ES 3,000 3,493 ‐3.4 11,548 12,038 ‐3.1
GS 2,006 385 486.2 7,054 1,488 378.8
LS 438 776 ‐36.5 2,101 3,157 ‐32.8
SC 0 0 N/A 2 14 ‐85.6
Total Cars 9,441 8,453 25.6 36,791 30,440 22.1
RX 6,842 7,802 ‐1.3 24,729 28,850 ‐13.4
GX 751 1,019 ‐17.1 3,272 4,443 ‐25.6
LX 517 302 92.6 1,855 1,199 56.2
Total Trucks 8,110 9,123 0.0 29,856 34,492 ‐12.6
Total Sales 17,551 17,576 12.3 66,647 64,932 3.7

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. April 2012 had 24 selling days, April 2011 had 27 selling days.

U.S. sales are starting to see an upswing, led by a very strong showing from the new GS, the CT 200h, and the LX 570 — which are coincidentally the three newest models in the Lexus lineup.

Another point I found interesting — ES & RX sales were only slightly down, despite that both models will be seeing upgrades in the next few months.

Some quotes from Tim Morrison, vice president of sales and dealer development, during the monthly sales conference call:

And the GS continues to bring new, younger, more performance-oriented buyers into our dealer showrooms. We couldn’t be happier with the mix. Since the February launch, 25% of buyers have opted for the advanced driving dynamics offered by our F Sport model. The May arrival of the GS450h hybrid – a luxury performance sports car that offers up to 34mpg – should bolster GS sales even more.

Within the next couple of weeks, the first of the new RX’s to roll off the line at our Cambridge, Ontario plant will begin arriving at Lexus dealerships throughout the country.

With the 2013 RX & GS 450h arriving at dealerships this month, then the new ES in August, the U.S. sales numbers should continue to climb as we get into the second half of the year.

Canada

Although overall sales are down 17.6% in Canada with 1,338 total Lexus sales, the CT 200h (+1.6%), GS 350 (+684.6%), IS (+5.8%) and LX (+211%) all had good months.

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Comments
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    Max_bramante76
  • May 1, 2012
OMG, can't wait to see how powerful will be the boost of the all new 2013 ES + Refreshed RX!
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    guest
  • May 1, 2012
the very first sentence says "march 2012" should it be april?
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      krew
    • May 1, 2012
    Oops! Thank you.
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    BOSS
  • May 1, 2012
Canada 4GS +648% and I still haven't seen 1 on the road yet....I'm curious to see how it looks rolling on the road compared to pictures.
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    BlackDynamiteNY
  • May 1, 2012
Have to say, I am disappointed.  ANY month Lexus sells under 20k is a disappointment! Now that the cat's out of the bag on the new ES, ES sales will flounder during Q2, the RX may suffer the same until it's new update arrives. I was hoping Lexus would get off to a DECENT start this year, and the new products would help it take back the sales title from BMW, who I feel backed into it with the tsunami holding Lexus back. But BMW has gotten off to a strong start, and has built quite a lead for Lexus to overcome.  They've done it before, but this 2nd half will need to be special to make up this much ground...... BD
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      F1
    • May 1, 2012
    Lexus outsold all the Germans by 1991.. In the US and it has been bearing them for the past 2 decades And they've claimed #1 position overall for the past decade But now, I don't know what's wrong, tsunami really nailed them and the fact that the German have massive discounts on their cars.. But Lexus needs to get all these new model out ASAP, or else they'll just never claim the top position.. The Germans have been outselling Lexus for almost 2yrs now
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      Erich Kerner
    • May 2, 2012
    i think we said it so many times before but Lexus needs to occupy more segments. Lexus needs two roadsters (CT based and IS based), three cóupes (IS based, GS based and LS based), bigger (7-seater) and smaller RX models - and no doubt the people will come...
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    Mike DeLorca
  • May 1, 2012
Lexus is moving in the right direction with the new models....much needed with the new ES, IS, RX, LS either new generation or refresh to make those figures blow up. I am, however, dissapointed that we don't have an SC counterpart yet and sad that the GX is not doing better. I have not been fond of the change of this generation GX.....the previous was a much better looking vehicl in my opinion....I guess I want each and every model blowing great figures each month and that can't happen always with aging style. I think the demand is waiting for future refresh and new generations to come out.....look at the LS.....way too low for sales of such a fine vehicle...the public is awaiting an outstanding 2013 next genration to arrive.
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      BlackDynamiteNY
    • May 1, 2012
    Let's face facts.  The GX was a horrible redesign..... BD
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    blkpantha
  • May 1, 2012
THE NEW GS IS KILLIING IT :) 
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    KY
  • May 2, 2012
IS 2344(2012) 2640(2011)  CHG should be -11.2%? ES 3000(2012) 3493(2011) CHG should be -14.11%? Total trucks 8110(2012) 9123(2011) CHG 0% What does this mean?  I totally dont get it how to read this graph.
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      Chris Pothast
    • May 2, 2012
    These figures are adjusted for selling days per month. April 2011 had 27, 2012 had 24, so do the math...
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      krew
    • May 2, 2012
    I mention this in the post: 
    Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. April 2012 had 24 selling days, April 2011 had 27 selling days.
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    Blofeld
  • May 3, 2012
What happening with the  HS ???

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