Lexus August 2011 Sales Report

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USA

Lexus USA has reported August 2011 sales of 18,103 units, and while that’s down 10.6% compared to a year ago, it’s a very good result compared to the previous three months — especially when it comes to the CT 200h:

MONTH Year to Date (*DSR)
2011 2010 % CHG* 2011 2010 % CHG*
ES 3,887 4,161 -10.2 23,333 30,263 -23.3
CT 2,087 0 N/A 7,408 0 N/A
HS 284 594 -54.0 1,947 7,251 -73.3
LS 816 939 -16.4 5,643 7,575 -25.9
SC 0 35 -100.0 18 257 -93.0
GS 388 619 -39.7 2,794 4,697 -40.8
IS 2,865 3,005 -8.3 18,185 22,247 -18.7
LFA 4 0 N/A 40 0 N/A
Total Cars 10,331 9,353 6.2 59,368 72,290 -18.3
LX 310 379 -21.4 2,047 2,256 -9.7
GX 958 1,227 -24.9 7,424 10,468 -29.4
RX 6,504 8,506 -26.5 51,813 60,476 -14.7
Total Trucks 7,772 10,112 -26.1 61,284 73,200 -16.7
Total Sales 18,103 19,465 -10.6 120,652 145,490 -17.5

Here’s what Lexus USA General Manager Mark Templin had to say during the monthly sales conference call:

August is traditionally a strong sales month for Lexus, and the luxury industry as a whole. With our Lexus Golden Opportunity sales event and our ever-improving supply of vehicles, we’re very pleased with our August sales of 18,103.

One vehicle that continues to be a bright spot for us is the CT 200h, which logged sales of 2,087.

If you recall from our launch plans in March, our goal was to sell 1,000 per month, but we’re actually selling more than double that number. It’s also doing a terrific job bringing new, younger buyers into Lexus. About 40 percent are younger than 45 years old and half of them are new to Lexus.

Another strong performer for us this month was the RX with sales of 6,504. It continues to be the luxury SUV sales leader and our dealers are looking forward to receiving even more of them in the near future.

Regarding production:

Production of the RX from our North American plant in Canada is now full steam ahead. In fact, they’re actually going to build 140 percent of planned production for the 4th quarter.

The most important news for Lexus is that overall Lexus production has improved dramatically and will continue to rise. Vehicle production will be 18 percent higher than the 4th quarter of 2010, so we’ll have plenty of models and variations for customers to choose from through the end of the year.

With production set to jump over the next four months, it’s safe to say that Lexus is gearing up for a strong finish to what’s been a difficult year — the big question for next month: can the CT 200h continue its strong performance? With the imminent release of the CT F-Sport package and a well-stocked inventory, it looks like a safe bet from here.

[Source: Lexus]

Canada

Lexus Canada didn’t release their sales figures, but their press release indicates that “Lexus luxury passenger sales up 30% for the best ever August.”