Lexus April 2010 Sales Report

Posted by Kevin on May 3rd, 2010

USA

The April sales numbers for Lexus USA are in:

	MONTH			Year to Date (*DSR)
	2010	2009	% CHG*	2010	2009	% CHG*
ES	4,396	3,549	23.9	13,528	12,320	10.9
HS	1,076	0	N/A	4,529	0	N/A
LS	1,182	765	54.5	3,967	3,221	24.4
SC	32	83	-61.4	113	310	-63.2
GS	514	468	9.8	2,176	2,586	-15.0
IS	2,701	2,324	16.2	10,032	9,303	8.9
Total Cars	9,901	7,189	37.7	34,345	27,740	25.0
LX	258	264	-2.3	1,108	1,162	-3.7
GX	746	505	47.7	5,533	2,210	152.9
RX	7,454	6,237	19.5	26,896	25,152	8.0
Total Trucks	8,458	7,006	20.7	33,537	28,524	18.8
Total Sales	18,359	14,195	29.3	67,882	56,264	21.9

Lexus sales in the US fared well this April, with numbers up across most of the lineup, except for a slight decrease in LX sales and a drop for the lowest-volume SC. Overall, Lexus sales increased 21.9% on a daily sales basis, and 29.3% on an overall basis, versus the same period last year. Strong performances were seen by the LS (up 54.5%), ES (up 23.9%), and IS (up 16.2%) lines, while the best-selling RX line continued to dominate crossover sales (up 19.5%). Even the GX 460, which was only sold for half of April (due to the stability control recall), managed a 47.7% increase, as well as the GS line (up 9.8%), now in its sixth production year.

With a total sales volume of 18,359, Lexus sales in April led all luxury manufacturers, showing the brand’s resilience and the successful reception of its top model lines. Targeted sales campaigns are set for the near future; the “Unprecedented Access” initiative is being offered in May with special lease offers, $1,000 loyalty awards for prior owners, and a six-month waiver on payments, while the “Spring for a Lexus” campaign helped sales last March.

Canada

Lexus Canada saw a 15.5% drop in sales for April versus last year, largely driven by a 32.4% decrease in SUV sales. Total sales were 1,370 units, and a press release highlighted positive HS 250h sales results.

[Sources: PR Newswire and Montreal Gazette]

Comments

M
mtema99
May 5, 2010

@(Cj): i do not belive we 'll see a NG-ES any more simple rule if we want to separate lexus from toyota the camry must have a room to go in for the sport and the luxury so i think they 'll delete the AURION & the ES from the NG-CAMRY

C
(Cj)
May 5, 2010

@mtema99: The ES is still their best seller. It's sales were nearly double that of the IS Lexus's 2nd best seller. The ES is probably here to stay. But mtema think of it this way. If Audi/Porsche/Bentley can share platforms with VW, there's no problem with Lexus sharing a few with Toyota.

P
pg
May 5, 2010

@mtema99: I don't think they're going to kill their best-selling sedan. Even if they take the Camry a bit further upmarket, there's still room for the ES, as general buying public does not really care about what platform a car is on. Lexus can still differentiate the ES from the Camry in the design and features/tech department, probably a bit more so than in previous generations. Why give up on the profitability?

M
mtema99
May 6, 2010

pg wrote: Why give up on the profitability?

for building much more lux image which in return can make much more profit for both 'yota & lexus it can take whole toyota to go up and make us see much more RWD model from toyota and make lexus step up further as a niche performance & luxury car maker as porsche or maserati Gents Hyundai succeed in Gensis , Gensis coupe & Equus why toyota 'll fail in Majesta , Crown & Mark-x

M
mtema99
May 6, 2010

@mtema99: toyota nowaday try to build a different image sporty , untouchable quality, reliability& dependability so toyota need change and thank god they began to realize that so hope they realize what VW, HYUNDAI & KIA done by luxurious , sporty cars ------------------------------------------- the last message under mtema99 nickname will be back to my original one freespirit

C
(Cj)
May 7, 2010

@mtema99:

mtema99 wrote: Gents Hyundai succeed in Gensis , Gensis coupe & Equus why toyota ‘ll fail in Majesta , Crown & Mark-x

Seriously? The Genesis is failing and is selling at 1/2 to 1/3 the rate of some of it's FWD large sedan competitors. FWD/RWD doesn't matter for sales or image. All Lexus needs to do is make great cars with great technology and driving dynamics regardless of which wheels are driving the car. More important than FWD/RWD is having AWD options. If the next gen ES can match the FWD Audi A6, in luxury, dynamics, and beauty I'd consider it a success. Yes even if is based on the Camry. Being based on the Camry doesn't matter if the ES is a completely different car with a higher grade of luxury, style and technology. Toyota is doing fine and they're cars are still near top of class in every segment. Incremental improvements is all that's needed.

krew
May 7, 2010

The ES is the Lexus I would recommend to anyone without hesitation -- I think it's here to stay.

M
mtema99
May 7, 2010

@(Cj): @krew: am with you i got your points now but if as Cj want the car to be A6 rival

(Cj) wrote: If the next gen ES can match the FWD Audi A6, in luxury, dynamics, and beauty I’d consider it a success. Yes even if is based on the Camry. Being based on the Camry doesn’t matter if the ES is a completely different car with a higher grade of luxury, style and technology.

if that really happen what is the different then between the GS & the ES

C
(Cj)
May 7, 2010

@mtema99: Well hopefully the next gen GS steps up it's game to match higher end sedans like the E Class and Jaguar XF :) Anyway, I don't think the ES needs to be as sporty as the A6, but I think for a FWD midsize luxury sedan the A6 is a good benchmark for the next gen ES. No one ever looks down on the A6 even though it's FWD (still derived from the same platform as the Passat). Platform sharing doesn't have to be a bad thing, and when done right it can be really great.

M
mtema99
May 7, 2010

@(Cj): so lexus 'll have 2 separate sedan tree the RWD & FWD IS-HS (in small) GS-ES (in mid) LS-may be MS (in large derived from the NG-AVALON)

krew
May 7, 2010

mtema99 wrote:@(Cj): so lexus ‘ll have 2 separate sedan tree the RWD & FWD IS-HS (in small)
GS-ES (in mid)
LS-may be MS (in large derived from the NG-AVALON)

I like your thinking here, mtema99 -- but I don't think we'll be seeing anything up there size-wise with the LS. :-)

krew
May 7, 2010

(Cj) wrote:Anyway, I don’t think the ES needs to be as sporty as the A6, but I think for a FWD midsize luxury sedan the A6 is a good benchmark for the next gen ES. No one ever looks down on the A6 even though it’s FWD (still derived from the same platform as the Passat).

I'm shocked to say I didn't even know the A6 was FWD. It's a pretty good comparison, though the Audi A6 is $10k more and (at a glace) packs much more in terms of technology. Might be time for me to visit the local Audi dealership for a look.

C
(Cj)
May 7, 2010

krew wrote:I’m shocked to say I didn’t even know the A6 was FWD.

This is exactly what I'm talking about lol! Most people don't know that the A6 is front drive and that it is STILL on a modified Passat platform, yet EVERYONE seems to complain about the ES being front drive and based on the Camry. Maybe adding an AWD option to the ES will help but that didn't stop people from criticizing the Accord based Acura TL which now comes with SH-AWD.

C
(Cj)
May 7, 2010

mtema99 wrote:@(Cj): so lexus ‘ll have 2 separate sedan tree the RWD & FWD IS-HS (in small)GS-ES (in mid)LS-may be MS (in large derived from the NG-AVALON)

No, Lexus doesn't need an "MS". The LS should sit by itself atop the lineup as the flagship. Think of the lineup as a pyramid and not as a tree ;-) But yes Lexus seems to have a FWD and RWD option for their small and midsized cars. I think that's fine and that gives people options. I think that Lexus could even take this approach global instead of only offering this in the US. If the ES and HS were sold globally I'm sure more effort would be put into them and I'm sure that they would be more top notch. The HS and ES could be dedicated hybrid while the rest of the lineup could be dedicated performance, with the LS playing both roles. Anyway that's my vision, but Lexus's vision seems to be a little different :)

M
mtema99
May 7, 2010

@(Cj): so technically Lexus to be for TOYOTA as Cadillac merging with Buick for GM

C
(Cj)
May 8, 2010

@mtema99: Eh no, Cadillac and GM are bad examples. Best example of a mainstream brand and luxury brand successfully coexisting is VW and Audi.

W
WorldofLuxury
May 8, 2010

@(Cj): I don't know if I'm being stubborn or anything, but I don't like how Audi doesn't have any RWD cars.

F
FreeSpirit
May 8, 2010

@WorldofLuxury: Cj donna wanna say that he wanna delete the RWD he simply say that HS / ES is important you can make ES as E-class,5-seires,XF,A6/S6,M35/52 competitor and make the GS as A7/S7,CLS competitor with HS to be C-class,3-seires,G37,A6/S6 competitor and make the IS as rival for the A5/S5 sport & the near coming small CLS with LS still the only top mark as a true competitor to Panamera,S-class,7-Seires,A8/S8,Rapide,etc

C
(Cj)
May 8, 2010

@WorldofLuxury: @FreeSpirit: LOL WoL! Well EVERYONE loves Audi even though they're all FWD/AWD cars with no RWD. It's very rare for someone to complain about that but I guess you're a different kinda guy lol! I personally don't mind Audi being FWD, because I mainly buy AWD cars anyway. FreeSpirit/mtema99, I don't necessarily think that the GS/IS should become 4 door coupes. My point was that the IS/GS should aim for the top end of their perspectives markets while the HS/ES focuses on the low end. An example being that the HS250h competes with a lot of the competitions base engines, while the IS350/IS-F compete with the competitions upmarket engines. Similarly the ES350 matches the HP and performance of the A6 and E Class while the GS competes with the competitions V8s and the future GS-F will compete with the competitions performance sedans.

W
WorldofLuxury
May 8, 2010

@(Cj): I love the A8 L's interior, but I'll keep my 1998 LS 400 with VSC that can be turned off completely and do all the burnouts, drifting, and doughnuts that I want! I love both luxury and sportiness, but I can't live without both. I love how my LS effortlessly accelerates, and when in Sports mode, it always lets the engine rev high before changing gears so I can hear the sound and feel the thrust behind my back, a thrust that can only be felt by RWD cars with lots of torque!

F
FreeSpirit
May 8, 2010

@WorldofLuxury: i think what you say can be also in an Audi i drove a NG-A4 diesel and it is awesome also i try driving of the Avensis & PASSAT and am with Cj you just donna have to had RWD to have a driving pleasure FWD,AWD can do that too if it well engineered @(Cj): i got your point from before but i thought that the 4 door coupe 'll be advantage for more differentiation in body so that the IS/GS doesn't turn by years as just the performance models of the HS/ES

Lexus April 2010 Sales Report

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