Power of H, Lexus’ hybrid marketing campaign, has put out three non-product infommercials featuring example of green engineering. First, we watched homes being built from shipping containers, then a bridge that uses the passing cars to generate electricity, and now the final installment about a Solar “Tree” built in Italy:
These videos may have been made with marketing in mind, but that really doesn’t take away from their messages. Each clip is incredibly interesting, and definitely worth taking the time to watch.