The Hyundai Genesis Crosses the Line

A slew of Hyundai Genesis spy shots have surfaced, and it’s guaranteed that Lexus and BMW are none too happy with the car’s appearance:

Hyundai Genesis Spy Shot 1
Hyundai Genesis Spy Shot 2
Hyundai Genesis Spy Shot 3

No matter the argument that all cars are derivative of each other, this is going over the line. The front-end is clearly inspired by the Lexus LS, but what’s much, much worse is the side profile/rear of the Genesis — you don’t even have to squint to see a BMW 5-Series.

When you think about the resources it took to develop the latest iteration of the BMW design language, how the look is clearly illustrated throughout their lineup, it’s a real shame to see it copied wholesale. Imitation may be the sincerest form of flattery, but it’s doubtful that BMW (or Lexus, to a lesser extent) are impressed by the compliment.