The Lexus IS-F Price Guessing Game

The 2008 Lexus IS-F

Now that the performance figures of the IS-F have been released, there remains only one significant mystery surrounding the car: How much will it cost in the US?

One way to figure it out is to take the Japanese price and go backwards, but a straight-up conversion of the ¥7.66 million retail in US dollars is $65,324, far too much for the American market. However, the Japanese pay higher prices for automobiles, so in light of that, let’s get some comparison figures.

The base IS 350 in Japan retails for ¥4.8 million, in the US, the same car costs $35,905. Converting the Yen to US dollars ($40,934) shows a markup of $5,029, or 12.3%. For debate’s sake, the base LS 460 in Japan is ¥7.7 million, compared to $61,500 in the US. The difference, after all the converting, is $4,165, or 7.9%.

Now, taking the average of the differences, 10.1%, brings the IS-F US price total down $6597, for a total of $58,727, which I would still consider on the high side.  The 2008 M3 is reportedly in the same ballpark, and I don’t know if that’s a battle Lexus wants to fight.

Lexus LS 460 Commercial: Anechoic Chamber

As a companion to the commercial I posted on the weekend, the message in this LS 460 advert is certainly much clearer:

Something about this pair of commercials fails to impress me, the cabin isolation and ultra-quiet engine are definitely features to promote, but I found the sound in both to be incredibly abrasive. It’s too bad, as the imagery/lighting/filography really stand out.

(Thanks Dan!)

Lexus September 2007 Sales Report

Lexus Logo

Almost missed the September US Lexus sales figures:

2007 2006 % Change
IS250/350 3,757 4,319 -9.5
ES350 6,491 5,851 15.4
GS350 1,587 2,485 -33.6
GS430/450h 81 221 -61.9
SC430 297 457 -32.4
LS460/600h L 2,918 898 237.9
Total Cars 15,131 14,231 10.6
RX350/400h 7,841 8,688 -6.1
GX470 1,964 2,291 -10.8
LX470 178 490 -62.2
Total Trucks 9,983 11,469 -9.5
Total Sales 25,114 25,700 1.6

For the second time in a row, LS 460 sales are tempering the overall drop in sales, selling 237.9% more than this time last year. The LS 600hL was also introduced in September, and sold 196 units. The ES 350 was the only other Lexus vehicle to see an increase in sales.

The entire GS lineup is seeing a very strong drop, and I wonder if the 2008 model will be enough to reverse the trend.

[Source: The Auto Channel]

Lexus LS 460 Commercial: Pin Drop

I’ll admit, the first time I watched this commercial I actually felt confused:

I understood the concept, the LS 460 being so quiet while running that you could hear a pin drop, but the commercial is muddled enough that I had to watch it a couple times to really get it. I blame it on the acceleration needle.

Lexus IS 350 Paddleshift Mini-Game

Lexus IS 350 Mini-Game

I found a neat little Lexus IS 350 mini-game today after clicking on a banner while reading the New York Times article on the BMW M Division.

There isn’t much to it, you’re only in control of up/down shifting as you race other IS 350’s through a super short course, but there’s a leaderboard and it’s challenging enough to keep you momentarily entertained.

While not as involving or fun as BMW’s PACE online game, it’s suitable diversion for a Friday afternoon.

(FYI, my best, after ten minutes of play, was 35:44:94)