Lexus ES 350 Commercial: Perspective

This latest Lexus commercial for the ES is a riff on the automobile-as-art-piece, displaying a blown up cross section in what looks like an art gallery:

I loved this commercial tagline the first time around, and hearing it the second time makes me wonder why it isn’t played up in more commercials. Works really well.

Lightweight Lexus IS-F Planned

Lexus IS-F

Although it seems like a rehash of known information, German Dutch magazine Autotelegraaph reports that Lexus will not only release a coupe/convertible version of the IS in 2009, but that work continues on a lightweight IS-F. Motor Trend summarizes:

Autotelegraaph reports that Lexus has been channeling Lotus and already has a lightened test model running that applies a variety of techniques to bring down the weight and thereby bring up the performance. Unfortunately, Lexus also confirmed that there will be no GS-F or IS F convertible. The IS 350 C will be getting a hard top convertible, and Lexus hasn’t ruled out the possibility of a diesel powered IS.

Not that I don’t applaud the continued efforts into performance-oriented vehicles, but when you take into account the supressed sales in the US, I would think the focus would be on higher-volume models. Still, this could very well be a continuation of the IS-F’s grassroot beginnings, and there’s no real harm in boosting the performance profile of the company, that’s for sure.

[Source: Motor Trend]

2009 Lexus IS Photos

No question now, this is the upcoming 2009 Lexus IS facelift:

2009 Lexus IS

These photos, posted on the same site that leaked the 2009 IS brochure, reveal the new IS in some sort of Japanese Korean Lexus showroom, presumably where unreleased models are displayed for anyone to see.

Enough talk, here’s the full gallery:

{embed=“site/gallery” gallery_id=“1138”}

[Source: Dajapa Via: My.IS]

Autoblog: LF-A Will Never See Production

Lexus LF-A

Autoblog trolled the Nürburgring and dug up some murky information on the Lexus LF-A:

…members of the testing and development crew who have been putting the car though its paces in Germany, as well as test drivers from rival Honda and Nissan crews, have told Autoblog that the LF-A is not destined for the showroom, and will remain only a development platform.

No reasons were given, but we can think of a couple. How many people are willing to part with nigh on a quarter of a million bucks for a Toyota/Lexus?

Actually, one ‘Ring test driver didn’t mind going on the record with his opinion. Former Nissan racer, NSX development driver and Nurburgring legend Motoharu “Gan-san” Kurosawa reckons, “Toyota are good at making money, but they’re no good at making sports cars.”

True or not, this doesn’t really push me in either direction. I’m not really swayed by anonymous sources that could just be talking out their necks. Still, with the massive upheaval of the US auto industry, there has to be some trepidation in any new car release, especially something so extravagant as the LF-A. In the three years since it was first introduced, a lot has changed, and I’m sure there’s a number of initiatives being reevaluated.

But really, “How many people are willing to part with nigh on a quarter of a million bucks for a Toyota/Lexus?” How tired is that? There may be some issues, but I doubt sales are one of them.

Policeman Talks about the Oakland Lexus SC Style

This is hilarious. You may remember me posting up photos of some first generation Lexus SCs done up in grand style, like the one above. Well, it seems like they’ve also been noticed by local police, including Officer “Smith”, who blogs the following:

The latest fad to strike the Bay Area is the uncontrollable urge to purchase a Lexus SC300.

Used of course. Preferably pre-1999 vintage. Aged well.

But to simply purchase one is not enough. Next, you must paint the car in some candy color that simply does not belong on a car. We’ll say candy grape purple. Then, you have to choose a contrasting color, say bright piss yellow perhaps, in which to paint a large Lexus “L” symbol on both doors because, of course, the rest of us are far too stupid to know the car is a Lexus. To further assist us idiots, please remember to paint a smaller “L” on the rear fenders as an added reminder.

Maybe you could even get personalized plates to the effect of LXS DUBZ, or some such nonsense.

I had myself in stitches by the time I was done reading his post. Best of all, he used the images from this site. Such a small world.

[Source: Officer “Smith”]