Synchronized Lexus SC 430s

It’s with much amusement that I bring this video of a Lexus SC 430 fleet performing a synchronized convertible roof switch:

Judging from the characters above the cars, I’d say this is from Japan, and it looks to be close to 20 SCs in the formation.

Just remember, fanaticism has many faces.

Update: Found another video:

The Lexus LS 600h/Paul McCartney Fiasco

Lexus & Paul McCartney

So, the big news of the day concerns an LS 600h that was sent by Lexus to Paul McCartney as a gift for his work promoting the company’s hybrids. Pretty uneventful so far, right? Well, turns out the car was sent by plane rather than by boat, creating a carbon footprint almost 100 times larger:

A source is reported to have said: “Paul was offered a Lexus as a gift and ordered the hybrid limo because it helps to reduce emissions.

“He’ll be horrified after learning it was delivered by plane. Paul has always campaigned for green issues and he can’t understand why anyone would send an enormous car from Japan to Britain on a plane.”

Carbon offsetting firm said the plane journey would have caused a carbon footprint of 38,050kg, compared to 397kg for a three-week boat journey.

A carbon footprint is the measure of the impact that human activity has on the environment and is measured in units of carbon dioxide. Director Mike Rigby said: “That is the equivalent of driving the car around the world six times.”

I’m certainly not about to defend the decision to air freight the car, but I have my doubts that Mr. McCartney is in the habit of waiting weeks for things to arrive, and I’m sure that played into the decision.

What are the chances that McCartney will refuse the LS 600h? I’m sure there’s people more than willing to take it in his place, considering the six-month waiting list currently in place.

[Source: Daily Telegraph]

Lexus UK launches IS 250 SR

Lexus IS 250 SR

Lexus UK is launching a special edition of the Lexus IS 250, dubbed the SR edition, and it features a full body kit, some very nice 10-spoke alloy rims and some sporty interior upgrades, including some aluminum pedals.

The body kit’s very subtle, but it works, especially with the wheel combo.  Once again, I was tricked into thinking that there was a matte black paint option, but it’s just the photography.

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The Lexus IS 250 SR goes on sale May 19th, and will retail for £24,990 (manual) and £25,800 (automatic) respectively.

[Via: World Car Fans]

Lexus ranked #2 Luxury Auto Brand in the USA

Lexus Luxury Lifestyle

The Luxury Institute has released their annual report on the top prestige auto brands in the USA, and Lexus ranked #2, just behind Porsche and in front of Mercedes. Here’s some details about the survey:

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,642 wealthy American consumers, with an average income of $349K and average net-worth of $3.7 million, was surveyed online.

“We conduct our surveys with independent panels of wealthy consumers with results tabulated by external analytical firms. We have no consulting projects with the brands rated nor do we have advertising dependencies with them. As far as we are aware, this is the only consumer-based survey that can make those claims. Our surveys inform luxury CEOs on the health of their brands in no uncertain terms so they can take action to enhance relationships with prospects and customers. Today more luxury brands rely on the accuracy of the Luxury Institute’s survey data than any other research.”

Two years ago, Lexus ranked third behind Porsche and Mercedes, and last year tied with Mercedes for second place, indicating that the automotive brand is moving up in minds of their prospective customers.

The thing I find most interesting is that these wealthy consumers are filling out the survey, though I wonder just what percentage of the mailouts converted. Still, there’s something very impressive about ranking so high, even from a sample audience of 1,642.

(I’d like to find some similar surveys for other parts of the world.)

[Source: Yahoo!] (Thanks Dan!)

The Lexus LF-A Racing Prototype in Action

Lexus LF-A Racing Prototype

The just-revealed IS 250 race car wasn’t the only Lexus to be part of the festivities this weekend, as the LF-A racing prototype also made its debut in the ADAC Rundstrecken Trophy Endurance series. Edmunds reports:

The race was run on the Nürburgring Nordschleife, combined with a sprint portion of the famous Grand Prix circuit.

During the four-hour race, the LF-A covered 23 15.13-mile laps, grabbing 77th place. Its fastest lap was 9:06. While that lap time may sound slow compared to the Nissan GT-R’s best ‘Ring time of 7:29, the GT-R was clocked on just the 12.9-mile Nordschleife without the additional sprint section. The LF-A drove in group SP8.

Saturday’s race was one of seven four-hour races this year, with a six-hour race and a 24-hour race rounding out the series. The LF-A is expected to continue competitive runs in this series, including the 24-hour race at the end of this month, as part of the LF-A’s development process.

Lucky for us, someone posted up a lengthy video clip showing the LF-A in action, though most of the footage is dedicated to the slowest pit-stop ever:

I wonder what the deal is with that askew decal on the hood, did someone just not want to take the time to do it right?