Lexus Files LFA Trademark

Lexus LFA

It’s been discovered that Toyota registered “LFA” at US Patent and Trademark Office on December 1st, 2008. It’s been interpreted by many as a positive sign, but this could be seen in two ways:

  1. Lexus is moving forward with the supercar, and taking care of the name trademark is one of the many steps necessary.
  2. Lexus doesn’t want anyone else registering “LFA”, regardless of their own plans.

Being an optimist, I believe it’s the former rather than the latter, even though it puts a giant hole in my theory that the LF-A concept was really the new SC. (Also, looks like the name is losing the hyphen.)

[Source: AutoSpies]

New Lexus Power of H Commercial: Landfill

Not really a Lexus commercial in the traditional sense, this video illustrates the growing movement towards sustainable reusable manufacturing:

It’s a good direction, and I understand the idea here is to associate Lexus with the sustainable manufacturing process, but if Lexus plants have earned Zero Landfill status, why not explain that further? I’d certainly like to see more details.

Photochop of the Next Generation Lexus GS

Even thought the fourth-generation Lexus GS is still years away, it’s certainly fun to imagine what the next version will look like, and The Truth About Cars’ Andrei Avarvarii did just that, putting together this photochop:

Lexus GS Photochop

I do like some of the touches, particularly the front-light treatment, but I don’t think Avarvarii’s photochop is heading in the right direction. There’s far too much ES 350 in the general shape, with elements of the Infiniti M for good measure.

Instead, I think the next GS is going to be much more aggressive-looking. Right now, the GS & ES share an uncomfortably close segment. Of course, there’s obvious differences in driving dynamics and styling, but there needs to be cleaner divide between the two models. In my mind, the GS needs to move towards something like the Mercedes CLS or BMW 6-series, and leave the practicality to the ES.

Japanese Lexus IS Commercial

Surely, the main point of this Japanese IS Commercial isn’t to say that Lexus owners are vain:

It certainly made me laugh — mostly because I’ve done something similar many times since getting my LS.

Bonus: Be sure to check out this bizarre Toyota Corolla commercial if you get the chance.

Lexus Cuts Output from Ontario Factory

Lexus RX350

Reuters is reporting that the only Lexus plant outside of Japan will also be idling its production, as the Toyota factory in Cambridge, Ontario will halt RX 350 production for five days in January.

This news comes after a report that the Lexus plants in Japan would be offline for ten days during December. Both of these moves relate directly to the massive downturn in auto sales the world over.

One fact to consider with the Cambridge plant: This week in January could also be related to the upcoming 2010 RX 350, which is expected to arrive in dealerships sometime in February 2009. I wonder, would it take a whole week to retool the factory line to accommodate a new model? Seems like a reasonable timeframe to me.

Update: According to five emails I received over the last 24 hours, it looks like I was correct. The Lexus line will be going offline in January to retool for the new 2010 RX, and not to reduce inventory.

[Source: Reuters]