Lexus Philippines Opens First Dealership

Lexus Philippines

Lexus has opened their first dealership in the Philippines, and it’s a exceptionally beautiful facility built in Manila at the Bonifacio Global City in Taguig:

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It was designed a collaboration between Japanese firm Nomura Co. Filipino architectural firm Recio + Casas. I’m absolutely floored, it’s gorgeous.

Lexus will be offering five models to start (six including the LS 460L), and they won’t be cheap. Here’s a full breakdown from Club Lexus:

Model PHP$ US$
IS300 2,938,000.00 $62,331.60
ES350 3,678,000.00 $78,031.18
GS460 5,328,000.00 $113,037.02
LX570 7,218,000.00 $153,134.61
LS460 7,268,000.00 $154,621.85
LS460L 8,238,000.00 $175,257.95

(I suppose it won’t take long to recoup the cost of the building with this sort of markup. TPP commenter Pond brings up a good point, chances are the astronomic markup is the result of government taxes and tariffs, not the dealership.)

And lastly, during the opening of the facility, Akira Okabe, senior managing director of Toyota Motor Corp. and head of the Asia, Oceania and Middle East Operations Group gave some idea of how Lexus will develop the brand in the region:

Okabe said the era of mass production and mass consumption that characterized the huge US market is no longer the dominant strategy. He said Toyota is instead pursuing a strategy of “parallel operations,” with one based on the market in developed countries and another based on markets in the developing countries. 

“We need new technology which is very different from what is for the West,” Okabe told The STAR. “The focus used to be the US and Japan. We make cars for that market and then just bring them over to Asia. But now we must develop (cars) in Asia, by Asians for Asia,” he stressed.

[Photos: Lexus Source: Philstar]

Update: David from Lexus has posted up the contact information for their dealership while their website is being fixed:

Lexus Manila Inc.
3402 8th Avenue corner 34th Stret
North Bonifacio Global City
Taguig City 1634
Metro Manila, Philippines
Trunkline : (+63-2) 856-5050

Lexus Enform Video Presentation

This CNet video walks us through the features of the new Lexus Enform telematics service:

There’s some very interesting technical points here, particularly the natural language interface to traffic and stock information. The eDestination feature could be a great addition as well, depending on the quality of information provided by Lexus.

Lexus USA Issues Safety Recall

Lexus Logo

Lexus has issued a US safety recall of certain GS, LS, and IS models due to potential corrosion of the cars’ fuel delivery pipes. This recall affects a total of 214,500 vehicles.

For the full problem, here’s a direct quote from the release:

The involved vehicles are equipped with aluminum fuel delivery pipes (fuel rails). Lexus has determined that ethanol fuels with low moisture content will corrode the internal surface of the fuel rails. As this condition progresses the engine malfunction light (MIL) may illuminate. Over time, the corrosion will create a pinhole resulting in fuel leakage. SSC 9LA will be launched to replace the Fuel Delivery Pipes in the affected vehicles.

All customer inquires should be directed to the Lexus Customer Assistance Center at 1-800-255-3987.

Here are the year ranges:

  • 2006-2007 GS 300/350
  • 2006-2008 IS 250/350
  • 2007-2008 LS 460/460L

For the full Special Service Campaign text, check out this Club Lexus thread.

Update: To avoid any confusion, it should be noted that recalls are a proactive measure on the part of car manufacturers, and that it’s highly unlikely that driving an affected car is dangerous. All you have to do is await your notice in the mail and bring your vehicle in for repair. (Generally, repair time for this recall is only a couple hours.)

Lexus IS-F BRANEW Aero Kit

After seeing a side profile of the BRANEW aero kit for the Lexus IS-F, I had to find more photos. Now, I suspect it has more to do with the dropped suspension, but this kit almost settles the exterior design down:

Lexus IS-F Branew Body Kit

Lexus IS-F Branew Body Kit

Lexus IS-F Branew Body Kit

More than anything, the reworked side-steps minimize the visual impact of the fender vents, which reduces the front-heavy look of the IS-F. Not a big fan of the rear bumper mod, though.

[Source: BRANEW]

More Lexus Photos from the Tokyo Motor Salon

Website Speedhunters also posted some photos from the Tokyo Motor Salon, including this rather unique Mercedes/Lexus love child:

Lexus Mercedes Love Child

Well, considering this is Japan, I should have said Soarer/Mercedes love child, but let’s move along. Take a look at this Artisan Spirits SC 430:

Lexus SC Tokyo Motor Salon

I’m not usually a fan of such high contrast two-tones, but that looks real good.

Another one that caught my eye is BRANEW’s Lexus IS-F aero kit:

Lexus IS-F Branew Body Kit

I have to find more photos of this kit. Subtle and clean, it’s the best aero kit I’ve seen so far for the IS-F.

Be sure to check out Speedhunters other Lexus photos from the show!