Lexus GS 450h Commercial from Japan

Let’s start off the week with this GS 450h commercial from Lexus Japan, brimming with the positive message “ON and GO!”:

One thing I noticed is the alternative markings for the kW energy gauge:

Japanese Energy Gauge

Japanese Lexus GS450h Energy Gauge

North American Energy Gauge

North American Lexus GS450h kW Energy Gauge

While the North American version is much more exact, the Japanese gauge gives more guidance while driving. A solution would be an amalgamation of the two, or even better, a move towards LS hybrid gauge layout.

Crystallized Wind LFA @ Milan Design Week

Here’s a new image of the acrylic Lexus LFA, or Crystallized Wind, currently on display during Milan’s Design Week:

Crystalized Lexus LFA

Still impressed by the very idea of this transparent art piece, and would love to see it in person.

For a couple more quick glimpses of the model, and a full Japanese interview with designer Sou Fujimoto, check out this video:

(Thanks Kev!)

Akio Toyoda Will Drive Lexus LFA in Nürburgring 24h Race

Akio Toyoda in the Lexus LFA

Akio Toyoda, incoming president of Toyota and grandson of the company’s founder, has been confirmed as one of the drivers in the upcoming 24h Nürburgring race:

The grandson of Toyota founder Kiichiro Toyoda is one of four drivers on a Toyota team entering the May 21-24 Nurburgring 24-hour endurance race in Germany, company spokesman Paul Nolasco said Friday.

The race is an opportunity to test the reliability of products in development, and Toyoda will be racing in the Lexus LF-A, which also entered the same race last year, he said.

“It’s designed to be a sporty car. We put our prototype to a test,” said Nolasco.

Last year, the Lexus LF-A finished seventh in its class, and was 121st among 150 cars that finished from 216 vehicles that started.

Toyoda is widely considered to be the driving force behind the LFA’s push towards production, and just recently won a race at Nürburgring in the supercar prototype, so his participation was expected. Still, how many car company presidents enter into races driving an still-under-development supercar? Wild.

[Source: Forbes]

Lexus USA Announces RX 450h, IS 250C & IS 350C Pricing

The US pricing for the Lexus RX 450h, IS 250C & IS 350C was announced today, let’s break it down:

2010 Lexus RX450h

The starting price for the Lexus 450h FWD is $41,660, which amounts to $420 less than the outgoing first-generation hybrid. The AWD version of the 450h will have a MSRP of $43,250, $230 less than its 2008 equivalent. These prices are roughly $5,000 more than 2010 RX 350.

The RX 450h will be available by late-summer.

Lexus IS350C

The IS convertibles are also priced well over their sedan counterparts. The IS 250C with a manual transmission will start at $38,490, the six-speed automatic IS 250C will retail for $39,660, and the IS 350C will begin at $43,940. This equals a $7,185 premium over the sedans, but such price increases are expected when it comes to convertibles. It certainly isn’t out of line with its IS competition, in fact, compared to BMW’s $10,000 premium, it could almost be considered a deal.

The IS convertibles will be available in dealerships starting this May.

[Source: Lexus]

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