4th Generation Toyota Century Thread [Officially Revealed]
- Thread starter shizhi
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They didn't cancel LF-1 and GA-L cars because of the weight but because of the cost savings.
They can't save cost on a product that doesn't exist. If developing new products is expensive, then they should never develop any product.
The demand and profitability for a very expensive limousine-like SUV is clearly there. The business case isn't even debatable. They could be much more profitable to even cancel the LS in favor of the LF-1. Cancelling LF-1 was not just a bad brand image decision, but also a bad business decision.
We should stop imagining TMC as this perfectly run organization that never make any business mistakes and always make optimal decisions just because they are the biggest and most profitable car company in the world. They've made plenty of mistakes and terrible investments in the past 5 years, just not as many as other companies.
Gecko
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Do you have sources for this?
Gecko
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Not to mention LF-1 would have been the highest volume product on GA-L and would have generated 10X+ more ROI than LS or LC.
Sure they can. By not making it in the first place. It was cheaper for them to go all-in on GA-K and unlike us they probably had solid info about their consumers and what they think about RWD CUVs compared to FWD CUVs. Exact same thing happened to GS but I will naively assume 5GS project went too far into the making so they decided to salvage something out of it thus we got Mirai/Crown.
I'm not even sure who tossed the rumor of GA-L being too heavy in the first place but I never believed in it for a second. It was obvious they gave up on bespoke rwd portfolio right after the LS/LC combo. Following Supras example I wanted to believe they will share Mazdas new platform for upcoming IS/RC replacement but that was proven wrong too.
F1 Silver Arrows
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Where did you see this?
Also if all of the top level executives are thinking this then maybe we're not alone. 😭😭
CRSKTN
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F1 Silver Arrows
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Sad!
larryren
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Greeting friends~
The Century SUV it has been declared by the MIIT of China, it mean Toyota officially import this luxury SUV to China soon.
And few days ago A automobile KOL on Weibo also capture the Century SUV rear crash test car with two front crash test 2nd Gen. LMs at a trailer on highway on Chinese somewhere.
Obviously the Century SUV will selling both China and Japan,
Another funny thing is the trademark "Century" and it Chinese translation "世纪" are holding on General Motor in China, So Toyota need change the name and most likely using the Phoenix logo without the CENTURY mark on it....
The Century SUV it has been declared by the MIIT of China, it mean Toyota officially import this luxury SUV to China soon.
And few days ago A automobile KOL on Weibo also capture the Century SUV rear crash test car with two front crash test 2nd Gen. LMs at a trailer on highway on Chinese somewhere.
Obviously the Century SUV will selling both China and Japan,
Another funny thing is the trademark "Century" and it Chinese translation "世纪" are holding on General Motor in China, So Toyota need change the name and most likely using the Phoenix logo without the CENTURY mark on it....