Lexus Korea Launches CT 200h Art Project

Lexus CT 200h Korea Art

The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase:

This video shows how the designers put together some of these images:

There’s a lot of creativity in these unusual projects — they transcend the language barrier and make me appreciate the approach that Lexus is taking worldwide.

See more from the Lexus Korea Art Project


Comments

  1. The new face of Lexus is beautiful!
  2. I thought koreans were Lexus hater's but thinking better they have been coping the beautiful Lexus design for years (1997 RX - 2002 Kia Sorento, 2006 IS - 2010 Hyundai Sonata, 2006 IS - 2011 Kia Optima, 2007 LS - 2010 Hyundai Equus) so at least they must love a lot the Lexus brand, love-hate yes, but it's a kind of love aniway.