Lexus Korea Launches CT 200h Art Project


Lexus CT 200h Korea Art

The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase:

This video shows how the designers put together some of these images:

There’s a lot of creativity in these unusual projects — they transcend the language barrier and make me appreciate the approach that Lexus is taking worldwide.

See more from the Lexus Korea Art Project

Comments


  • Lexus Cohen

    The new face of Lexus is beautiful!

  • Max Bullo

    I thought koreans were Lexus hater’s but thinking better they have been coping the beautiful Lexus design for years (1997 RX – 2002 Kia Sorento, 2006 IS – 2010 Hyundai Sonata, 2006 IS – 2011 Kia Optima, 2007 LS – 2010 Hyundai Equus) so at least they must love a lot the Lexus brand, love-hate yes, but it’s a kind of love aniway.