Lexus February 2014 Sales Report


Lexus Logo

USA

Lexus USA has reported 18,855 total sales for February 2014, a 8.7% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2014 2013 % CHG* 2014 2013 % CHG*
CT 1,230 1,182 4.1 2,520 2,183 15.4
HS 0 1 ‐100.0 0 1 ‐100.0
IS 3,517 1,532 129.6 6,565 2,918 125.0
ES 4,360 4,817 -9.5 8,319 10,003 -16.8
GS 1,574 1,108 42.1 2,874 2,207 30.2
LS 589 803 -26.7 1,223 1,880 -34.9
LFA 2 2 0.0 2 5 -60.0
Total Cars 11,272 9,445 19.3 21,503 19,197 12.0
RX 5,682 6,938 -18.1 11,289 12,332 -8.5
GX 1,590 628 153.2 3,033 1,361 122.9
LX 311 328 -5.2 667 660 1.1
Total Trucks 7,583 7,894 -3.9 14,989 14,353 4.4
Total Sales 18,855 17,339 8.7 36,492 33,550 8.8

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. February 2014 & February 2013 both had 24 selling days.

This is the most successful February for Lexus USA in six years, and it’s due in no small part to two models — the new IS has seen four straight months of triple digit increases, and the GX has doubled in sales since its refresh five months ago. The GS has also had a successful start to 2014, with two months of double-digit gains.

The RX & LS were the only two models to show sales decreases in February, but Lexus USA Jeff Bracken was quick to diffuse the RX drop during the monthly sales conference call, blaming the fall on the unseasonably cold weather that hit the East Coast for much of the month.

Canada


Lexus Canada has reported its best-ever February with 980 sales, an increase of 20% over 2013. Much like the USA, the IS (up 372.5%) & GX (up 95.2%) are leading the way.

View the full Lexus Canada sales chart

Comments


  • Max Bullo

    Let’s get something straight here: When the ES loose, the GS win…there must be a connection here.

  • Mike DeLorca

    The GX screamed a MUCH needed facelift….what a difference a bit of Cosmetic Surgery can do for a sluggish seller….back to some of the previous years numbers again. The pre-facelift look was a mistake from the get-go. The new look is very attractive. Looks great on the road.
    Keep it LEXUS !

  • Сафиуллина-Мохамед Ибрагимов

    Yes

    This what am keep saying from years ago

  • tinhinnh

    Big discount didn’t hurt either ;)

  • BlackDynamiteOnline

    I expect 25k in March…..
    MAKE IT SO!
    BD

  • Jdjsj

    Lexus fluctuates from month to month. Whereas BMW & MB have more consistent sales numbers

  • Сафиуллина-Мохамед Ибрагимов

    The ES declining with 457 units
    The GS increases with 466 units

    WoW. I hope people in the management at Lexus read this message very very well