Lexus December 2012 Sales Report, Plus Year-End Totals


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USA

Lexus USA has reported 30,607 total sales for December 2012, a 25.4% improvement over last year — here are the numbers, model-by-model:

MONTH Year to Date (*DSR)
2012 2011 % CHG* 2012 2011 % CHG*
CT 1,598 2,259 ‐26.5 17,673 14,381 22.9
HS 2 274 ‐99.2 649 2,864 ‐77.3
IS 2,497 3,629 ‐28.5 27,708 29,669 ‐6.6
ES 7,987 4,882 69.9 56,158 40,873 37.4
GS 2,796 194 1396.7 22,160 3,746 491.6
LS 1,286 1,056 26.5 8,345 9,568 ‐12.8
SC 0 0 N/A 2 18 -88.9
LFA 6 10 ‐37.7 46 62 ‐25.8
Total Cars 16,172 12,304 36.5 132,741 101,181 31.2
RX 12,534 11,508 13.1 95,381 82,595 15.5
GX 1,407 1,219 19.9 11,039 11,609 ‐4.9
LX 494 324 58.3 5,005 3,167 58.0
Total Trucks 14,435 13,051 14.9 111,425 97,371 14.4
Total Sales 30,607 25,355 25.4 244,166 198,552 23.0

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. December 2012 had 26 selling days, December 2011 had 27 selling days.

Sales in December were lead by the ES & RX — 25% of ES sales were hybrids, and the RX had its second best sales month ever. The GS, LS & LX all followed with strong numbers, with the annual December to Remember sales event making a big impact on the overall numbers.

With December in the books, we can also look at the year as a whole — how did Lexus stack up against its primary competitors in 2012? Here are the numbers:

  • BMW: 281,460 units sold, a 14% increase over 2011
  • Mercedes: 274,134 units sold, a 12% increase over 2011
  • Lexus: 244,166 units sold, a 23% increase over 2011
  • Audi: 139,310 units sold, a 18.5% increase over 2011

By volume, Lexus was the fastest growing luxury brand in 2012 — in fact, the 23% increase is the largest year-over-year jump since 1998.

Canada

With 1,165 sales in December, Lexus Canada celebrated its second best year ever with 15,101 units sold in 2012.

The GS 350 was a major success, with 869 units sold — a 662.3% over 2011 and the model’s best year ever. The CT also set a new sales record with 1,640 units sold.

[Source: Lexus USA & Lexus Canada]

Comments


  • BlackDynamiteOnline

    Lexus definitely opened up a can of whupp— on the market, with the ES showing an old-school level of dominance, at almost 8k to close the year.  The LS closed strong, the RX approached 100k, the GS easily beat Infiniti M and Audi A6, and the CT showed a nice increase.

    Even the Lexus LX had a big year. 5k sales at $80k+ is not chicken feed.  That’s a player!

    A full year with the all-new ES, and renewed LS, plus the all-new Lexus IS should boost sals again in 2013.

    The future’s so bright……I gotta smoke a cigarette!
    BD

  • Brad

    I’m anxious to see how 2013 shapes up with the whole line-up being revamped!I’m seeing lots of new releases around my area which is pretty amazing,considering that I’m pretty rural & an hour & a half drive away from the nearest Lexus dealer.I think Lexus stands a pretty good chance of reclaiming it’s crown this year.

  • BlackDynamiteOnline

    What I see from these models in 2013:

    CT: 20k (Needs a gas engine, or Camry’s hybrid, to increase sales)
    ES:  70k (should get about 6k a month consistently)
    GS:  25k (2k a month.  They should establish a solid lease program by now)
    LS:  9-10k
    RX:  90-95k
    GX:  10k
    LX:  5k
    All-New IS:  I’m hearing it will come out around Summer, so the first half of the year will be slow, at about 15k, but the 2nd half should double that, so 45k

    Total:  255-260k

    Whenever they start selling the NX CUV, then they can threaten 300k annually
    BD

  • blkpantha

    am so proud of Lexus not even at full capacity they did great now for a year with the ES IS LS GS LX RX and hopefully a spindle GX and RC and new Halo car Lexus has a bright future I would like Toyota to Kill Scion and Focus and putting the youth into Lexus like developing F CARS.. am so proud of everyone I think MB cars are overprice but ok

  • Kelly

    With so many new models and modifications and so much of buzz around, I am surprised to see they did not beat BMW/MB numbers. I am disappointed with Lexus. MB is just all crap IMO and BMW is too expensive to maintain.

  • BlackDynamiteOnline

    A couple of key intangibles are working against Lexus.

    1.  Lexus’ lineup is old compared to the competition, but that will change over the next year

    2.  Lexus just doesn’t sell the number of models the Germans do.  BMW floods this market with 50+ models.  Lexus sells 12?  15 models?

    3.  Incentives.  The Germans are big on throwing cash on the hood.  Lexus will not match incentive deals with the Germans.  BMW will discount 750i over $10k to make a deal…..

    Lexus really needs a gas engine in the CT, and that NX CUV to get their volume to class-leading levels.
    BD

  • Kelly

    for #1 – I think this needs to change asap. The average age of a lexus owner is over 50 (correct me if I am wrong).

     I agree to #2.

    #3 – I think people who buy lexus or any other luxury car aren’t looking for an incentive compared to a nissan/ford customer. Btw, I was reading in consumers report that 750i is the worst sedan to own (just a fyi).

  • BlackDynamiteOnline

    People with money like to get “a good deal” just as much as anyone else.  That’s what Lexus built their business on over 20 years ago.

    If you have a lot of money/credit, you didn’t get it by doing a lot of bad deals, and paying more than you could elsewhere.

    The Germans throw a lot of money at custmoers for only one reason. Because it works.  It’s not great for profit margins, but…
    BD

  • Mike DeLorca

    LEXUS will regain the crown in 2013……new product and revamped existing will continue to drive the sales…..the future is certainly very positive in so many directions that LEXUS is headed. One thing that really amazes me is the power that LEXUS has with only 12-15 models compared with the BMW and MB 45-50 plus line up and so many engine variants…..to me this shows what an extremely loyal, driven fan base mixed with superior product,value and resale can generate…..simply the BEST !

  • raload

     It is so different sales between US and Cambodia because the best selling luxury car in Cambodia is Lexus LX570.

  • F1orce

    That’s absolutely right..

  • Erich Kerner

    I would like to know what other new models we will see from Lexus 2013 - beside the new IS sedan we already know it will come. As we can read on “krews” outstanding website the new small SUV is “on hold”. Cóupes will come but no one knows when! RX with 3rd row option – yes no??

  • BlackDynamiteOnline

    Nothing else this year.  All the sedans will have been redone by mid-year. An all-new LS is about 2 years away. The RC350 is also early 2014, from all sources.

    The next-generation of SUV should start to appear in 2014, most likely led by the NX in early 2014, and a double-shot of the RX later in 2014.

    I see the RX with a 3rd row replacing the GX, which has been a disappointment.  They dropped the ball when it came to the HPX Concept many years ago.  That should have been the success story the Mercedes GL is today.

    A double-wide RX, if you will, would sell in big numbers, but again, is almost 2 years away…..
    BD

  • JB

    Agreed.  The NX will be a must to expand the lineup and beat the Germans on overall sales volumes. So much for a late 2013 release now that the ’13 RAV4 is out… but there is still hope for a 2014 release as possibly a ’15 model?

  • F1orce

    If the next IS250/IS350 could bring in about 5k sales a month, that would be very good