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Building the Lexus RX: A Tour of the Cambridge Manufacturing Plant in Canada

Lexus RX Cambridge Manufacturing Plant

Lexus’ BEYOND Magazine has an in-depth feature on the RX manufacturing plant in Cambridge, Canada, the only place outside of Japan where Lexus vehicles are built:

On average, it takes 24 hours to make an RX 350 – 10 hours are spent just in the paint shop – and about 2,400 components are required. Parts are fitted with painstaking precision and checked repeatedly by team members throughout the assembly process. Every blemish found is fixed immediately, and every imperfection is recorded and traced to its source, where appropriate measures are taken to ensure the same mistake will never occur again.

Read about the Cambridge Manufacturing Plant

Lexus Enthusiast Membership Drive Now Complete!

Lexus Enthusiast Membership Drive

Hello everyone,

After just two weeks, the Lexus Enthusiast Membership Drive finished today. All founding memberships are now sold.

With the first stage of massive project complete, I would like to give my deepest thanks to all founding members! Look for an email later tonight with some announcements, including a very special giveaway to celebrate the close of the membership drive.

I also need to thank my friends Craig, Mike, Ryan, Steve, Doug, Michael, Tyler, Robert, Dominic, and Darren for your invaluable assistance. This would not have been possible without your feedback and support.

The official launch date of the new site is still being worked out. Right now, the plan is to post a general update every couple weeks so all readers can follow along with new developments.

One last thing — while there will be a lot of change over the next few months, the goal of this site remains the same. Lexus Enthusiast will always strive to be the world’s best resource for Lexus news and information.

With much appreciation,

Editor, Lexus Enthusiast

Lexus LX is 43% of All Lexus Sales in the Middle East

Lexus LX Supercharger

Lexus sales have grown 20% in the Middle East in the first six months of 2014, with 21,598 units sold across the region.

Leading the charge is the LX, which has sold 9,178 units (!!!) and make up a staggering 43-percent of total Lexus sales in the area.

[Source: AMEinfo]

Photos: The Lexus RC Press Event in New York

Lexus RC F Rear

Yesterday in upstate New York, I had a chance to drive the RC 350, RC 350 F SPORT, and the absolutely insane RC F on the Monticello Motor Club racetrack.

There’s an embargo on all information & driving impressions, but I can share a couple photos from the event:

Lexus RC F SPORT Paddock

Lexus RC F Ritz

Lexus RC Side

Full details on the RC family will be released on September 4th at 11pm ET — if you have any questions at all, please leave a comment and I’ll try to include an answer in my review.

Lexus Has No Plans to Manufacture Vehicles in China

Lexus Manufacturing China

According to Lexus International vice-president Mark Templin, there are no plans to start manufacturing vehicles in China:

“We don’t have those conversations,” Templin said. “We haven’t gotten to the point where we have serious conversations about building cars in China yet.”

The immediate priority is building the brand in the country, where German badges are coveted as the epitome of premium and Japanese brands have often been shunned because of political tensions between the governments in Beijing and Tokyo.

“We’re only 10 years into the China market right now,” Templin said. “We’re worrying about developing the brand, making sure people know what we stand for, rolling out a dealer network that’s capable of taking care of customers.”

Lexus has a real chicken-or-the-egg situation happening in China — not enough consumer interest to justify building a factory, but prices too high to generate consumer interest. Lexus will have to invest eventually, but sales will have to increase before it makes financial sense.

For some perspective, here’s a breakdown of the 2013 sales:

In calendar year 2013, Lexus sold around 73,000 vehicles in China, 13 percent more than the year before. It sells every model in its lineup there except the HS hybrid.

By comparison, Audi, the luxury leader in China, sold 492,000 vehicles there in 2013, a gain of 21 percent. BMW’s 2013 China sales rose 20 percent to 391,000, while Mercedes-Benz sales rose 11 percent to 218,045.

[Source: Automotive News]