Lexus Global Vision

Early this morning, Toyota President Akio Toyoda unveiled the company’s new “Global Vision”, a strategic plan that sets the ground rules for the next five years. As expected, most of announcement centered around Toyota, but there was some Lexus-specific information, which I’ll quote in full: Lexus Strategy Position Lexus as a truly global premium brand. …

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Kevin · March 9th, 2011

Two New Lexus Hybrids by 2012

There were two separate stories today regarding Lexus’ future hybrid plans that just so happen to tie together quite nicely. First off, the New York Times reports that Toyota will release 6 new hybrids by 2012: [Toyota] did not provide details about the coming hybrids, though it provided a chart indicating that four of the …

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Kevin · September 14th, 2010