Toyota Launches Edgy New Campaigns for '18 Camry - "Sensations"

[Gecko]

I admit to being a bit of an automotive advertising geek, so I wanted to share the new campaigns just released for the 2018 Camry. I was pretty struck by how "unCamry" they are... a pure focus on performance and emotion.

 

[Gecko]

 

[mikeavelli]

Wow most of those are pretty good. Having seen a few now I'm not in love with the styling as much as I was in pics but its certainly much more eye catching than any Camry before. Really curious to sit inside one.

 

[Tragic Bronson]

Gone but not forgotten

 

[mmcartalk]

I may be wrong (It's happened before LOL)....but I don't think that Nurburgring-style ads are going to sell Camrys. Most Camry buyers are simply not interested in a sport sedan. That's one reason (among several) why it has sold in such huge numbers, for so long.