There is no more Buick Regal Sedan - Hatchback and Wagon Announced for 2018 Redesign

Gecko

Administrator
Messages
4,995
Reactions
12,097
Buick has long been General Motors' most traditional brand. With the launch of the 2018 Regal, it's now arguably GM's most risk-taking brand. Buick is turning its midsize staple into a hatchback, called the Regal Sportback, and a wagon, the Regal TourX. Revealed Tuesday afternoon at GM's historic Design Dome in Warren, Mich., the cars will go on sale in the fall after next week's public debut at the New York Auto Show.

"At Buick we can try things other people haven't tried," GM product chief Mark Reuss said.

The wagon – though Reuss was reluctant to call it one – is a longer (3.4 inches), higher-riding (0.6 inches) version of the Regal Sportback. It's the first Buick wagon since the 1990s Roadmaster, and it's aimed at the seemingly never-satiated crossover market in the United States.

The TourX will compete against the Volvo XC60 Cross Country, Audi A4 Allroad, Subaru Outback, and BMW 3 Series wagon. The Buick offers up 73.5 cubic feet of storage space behind the front seats and is all-wheel drive only. Power comes from a turbocharged 2.0-liter four-cylinder making 250 horsepower and 295 pound-feet of torque that teams with an eight-speed automatic transmission.

"It's something that is very different and very beautiful, and it's a good alternative for Buick to try," Reuss said.

The Sportback, meanwhile, offers the same four-cylinder and eight-speed trans as the TourX in AWD trim. The Sportback also offers a front-wheel-drive model that uses a four-cylinder paired with a nine-speed automatic, and the engine is rated at 250 hp and 260 lb-ft in that setup. With swoopy creased styling, the Regal Sportback offers a slightly different riff on the crowded sedan segment, which GM says still has three million annual retail sales. On a side note, Saab fans might feel some old wounds at the sight of the hatchback Buick, as the 5-door 9-3 was axed by GM in an attempt to make the model more mainstream before the brand's demise.

Both models will offer front pedestrian braking, lane keeping assist, adaptive cruise control, OnStar and and seven-inch or eight-inch touchscreens with Apple CarPlay and Android Auto.

As expected, the Regals are based on the Opel Insignia, and they will be built in Ruesselsheim, Germany. Reuss said GM plans to build the Regals there after the company sells Opel to PSA. He also said GM isn't concerned about potential border/import taxes that could be levied by the Trump Administration.

"I don't know what the border tax is," he said. "I don't know what countries it's [potentially] implemented on," he said after the unveiling.

Buick sold 19,833 Regal models last year, trailing the Verano and Lacrosse. All three of Buick's SUVs outsell the brand's cars, reflecting the industry shift toward higher crossover sales.


Wagon...err... TourX:
2018-buick-regal-tourx-004-1.jpg


2018-buick-regal-tourx-005-1.jpg


2018-buick-regal-tourx-002-1.jpg



Hatchback...err... Sportback.
2018-buick-regal-sportback-003-1.jpg


2018-buick-regal-sportback-004-1.jpg


2018-buick-regal-sportback-006-1.jpg


With sedan sales continuing to wane off, I give Buick credit for doing something different.
 

mmcartalk

Expert
Messages
4,163
Reactions
2,676
The TourX will compete against the Volvo XC60 Cross Country, Audi A4 Allroad, Subaru Outback, and BMW 3 Series wagon.

I'll agree with the regular 3-Series wagon, but definitely not with the others. The Tour-X's ground clearance is too low to compete with them, even with an added 0.6"....the Outback, Volvo Cross-Country, and Audi All-Road all have substantially higher ground clearances than the Buick....that generally translates into a higher seating position and the potential ability to go through deeper snow.


As expected, the Regals are based on the Opel Insignia, and they will be built in Ruesselsheim, Germany. Reuss said GM plans to build the Regals there after the company sells Opel to PSA. He also said GM isn't concerned about potential border/import taxes that could be levied by the Trump Administration.

They had better be concerned....at least to some extent. Trump is not playing games here....he is serious. A 35% tariff could effectively price these cars out of their intended market.

Buick sold 19,833 Regal models last year, trailing the Verano and Lacrosse. All three of Buick's SUVs outsell the brand's cars, reflecting the industry shift toward higher crossover sales.

So they drop the 2Gen Verano from the American market, even though the 1Gen Verano outsold the Regal (sedan). I don't see that as sensible marketing, even with the (admitted) craze for SUVs.

With sedan sales continuing to wane off, I give Buick credit for doing something different.

I agree it is something different, but that doesn't mean everyone will want it. MY money is still going for a sedan....which means a Lacrosse if I stay with Buick. Besides, I've wanted a big Buick flagship for years (had an old used one in college, and loved it)....but didn't get one since then because of poor reliability and the size of my condo-parking spaces. ). This just gives me one more excuse to step up to a Lacrosse LOL. :yum

I'm also looking strongly at the Genesis G80, Lincoln MKZ, and (for you Lexus folks here)...the ES350. ;).........but that's the subject for another thread.
 
Last edited:

mmcartalk

Expert
Messages
4,163
Reactions
2,676
Not in love with the styling but love this. Great moves by Buick again.

Unfortunately, the brilliant management at GM decided to sell off Opel (the source of this new Regal), just like they are doing with Holden (source of the GTO, G8, and SS). I just hope we don't go back to the bad old days at GM when, except for the Saturn S-series cars, they were peddling junk. Fortunately, the new Impala and Lacrosse that I like seem reasonably well-built, though they lack some of the solidness of the Opel-based Buicks.

Anyhow, my point was that this may (?) be the last of the Opel-rebadged Buicks....so enjoy it while it lasts. And we can't even get it as a sedan LOL.
 

mikeavelli

Moderator
Messages
7,180
Reactions
15,971
I think the 5 door is a brilliant more. The last thing this segment needs is another 4 door sedan marketed as sporty but barely is. The 5 door gives additional cargo room and a big distinguishing selling feature. It might not sell in huge numbers but maybe it catches on. The wagon as well.
 

mmcartalk

Expert
Messages
4,163
Reactions
2,676
I think the 5 door is a brilliant more.

We'll see. Chevy tried the Malibu Maxx (remember that one?) and it was a flop (though it had competition from its own 4-door-sedan version. Mazda tried the original Mazda6 with 5-door hatchback and wagon versions, and quickly pulled both from the American market after both got decimated by the Mazda6 sedan. But the difference, this time, is that, unlike the earlier Mazda6 and Malibu attempts, this time, there is no Regal sedan to fall back on...that's what's going to make it interesting to see what happens.


The last thing this segment needs is another 4 door sedan marketed as sporty but barely is.

Actually, the Regal GS 4-door sedan is quite sporty. Both Car & Driver / Road & Track magazines commented that it was easily the best Buick product (by their magazines' sport-oriented standards) that they had ever experienced (including the 80s-vintage Grand National that got so much hype). In fact, one of the two publications (I'm not sure which one, but I think it was C&D) kept one for a long, 12-month, Four-Seasons test, and were actually sorry they had to give the car back to Buick.



The 5 door gives additional cargo room and a big distinguishing selling feature. It might not sell in huge numbers but maybe it catches on. The wagon as well.

Oh, I certainly agree that the wagon is a more useful body style (and it offers more space for carrying tall or bulky items than the more restricted 5-door Hatchback and its steeply-raked roofline).
 

Ian Schmidt

Moderator
Messages
2,389
Reactions
4,198
Both Car & Driver / Road & Track magazines commented that it was easily the best Buick product (by their magazines' sport-oriented standards) that they had ever experienced (including the 80s-vintage Grand National that got so much hype).

I love the '87 GNX as much as any 80s kid, but I've always been aware that outside of the cool powertrain and other mods it's still a mid-80s GM product :)

Car mags have been trying since at least the mid 90s to make wagons happen and they rather stubbornly refuse to. I wish Buick luck with this attempt, but I think it'll review better than it'll sell.
 

mmcartalk

Expert
Messages
4,163
Reactions
2,676
Car mags have been trying since at least the mid 90s to make wagons happen and they rather stubbornly refuse to. I wish Buick luck with this attempt, but I think it'll review better than it'll sell.

There's nothing necessarily wrong about wagons that automatically says they won't sell in the U.S., but some manufacturers (notably Subaru and Volvo), have had much better luck selling them than others. With many brands, though, SUVs and minivans have pretty much taken over the former wagon-market.