The car market and the endless opinions

Flagship1

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A quick search on any social media platform, and the headlines read "cars and trucks are too expensive", "historically high interest rates curb new vehicle sales", and "Mfg XYZ just announced they are closing their doors".

Have sales of profitable models/marques really slowed down or are the negative nancys just clickbaiting the naive public into believing select bad products/marques are indicative of the market as a whole?

Incentives have gone up from absolutely zero and atp has decreased, but they're still nowhere near pre-2020. Whats your take?