Kelvin2020
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Survey Finds Japanese People’s Dream Car Is a Lexus
A foreign car was once a major status symbol, but a recent survey in Japan found that people of all ages rate the Japanese Lexus as their dream drive.
www.nippon.com
“The majority of participants at 51% chose their dream car brand because they “like the design”. This was followed by 28% who said it “gives a sense of status” and 25% who “feel it has good performance”. While 37% of people chose Lexus because of its design, 46% chose it for its status value.”