Reality Check: Is Lexus’ Still Planning To Be Fully Electric By 2030?

[Gecko]

A December 2021 brand announcement declared Lexus’ lineup would be entirely electric by 2030


In the four years since, consumer demand for BEVs has changed greatly, notably dropping in 2024 and 2025


Lexus offers a diverse mix of HEVs and PHEVs – is a multi-powertrain lineup the way of the future?



In December 2021, Lexus made a stunning announcement that surprised the automotive world: the brand would go fully battery-electric in North America, Europe, and China by 2030.
Four years later, with just five years remaining until that deadline, it’s time to ask: Is this ambitious goal still achievable? More importantly, is it still the right strategy?
When Lexus president Koji Sato stood alongside...

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[Levi]

For me the main question is if Lexus is planning another IS and RC. These models are just too successful to be dropped off so.

 

[ssun30]

"Too successful".

The only reason 3.3IS is considered successful is because they barely invested any money into it. It is a 14 year old design that have all R&D paid for years ago. If it were a true 4th Gen these sales figures would be considered a flop.

 

[bogglo]

"Too successful".

The only reason 3.3IS is considered successful is because they barely invested any money into it. It is a 14 year old design that have all R&D paid for years ago. If it were a true 4th Gen these sales figures would be considered a flop.

It's also possible a well executed new Gen will be greatly welcomed and yield better numbers than the old 3.3 gen

 

[Sulu]

"Too successful"

Is this a personal opinion or is it an official evaluation?

 

[DarkSpace6383]

For me the main question is if Lexus is planning another IS and RC. These models are just too successful to be dropped off so.

I think the RC and LC are expected to gain a combined successor based on the Mark 6 GR Supra, which imo is a smart move.