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Looks good, very unique inside and out.what do y'all think of the 2021 Genesis G80?
This G80's design hit a weird spot for me, and i suddenly became nostalgic for the Gen3 GS.
I don't have one, and never have, but i still think the Gen3 GS is a really really good looking car.
Also makes me sad about what the GS could be if they did it justice and told the bean counters off.
I think it proves that there is still room to carve out a niche for yourself, product-line wise, if you're actually willing to take it seriously.
I think Lexus needs to smarten up and stop assuming that in another decade from now they will continue to enjoy the relative market position they carved out for themselves.
If you look at Toyota group financials vs the Hyundai group, Toyota enjoys higher margins (close to 7% vs ~3%, for Hyundai down recently), and 1.5x the assets and an extra ~100,000 employees. That said, Lexus is not where they should be trying to realize that margin, especially given the relative scale to the larger TMC parent. Whatever benefit they had from gutting the GS efforts could've been equally offset by savings a dollar here or there in costs spread out over millions of parts, for example.
There's no good reason we shouldn't be seeing weird, semi-experimental product categories popping up at Lexus.
Just as the RX created a new segment, they need to make Lexus a test-bed for categories of products that might potentially only sell to curious, well-heeled people, but could later inform potential mass market product categories.
"hey, we tried creating this weird new shape/style of vehicle, with this weird combination of options and abilities (e.g. air filtration, UV light for interior disinfection, or other non-disease related features, like strange hybrid setups with unique benefits, etc), and it's selling really well! Maybe we can make a Toyota version or move these certain features across"
Suddenly a vehicle feature you sold to a moneyed individual starts to get attention, market demand lets you justify utilizing that R&D to take it to a larger market, and now you've got your improved capital efficiencies at scale to offset the initial risk taking.
I guess what i'm saying is Lexus needs to view their vehicle lineup like a Private Equity firm assessing something like a SaaS investment. You make targeted, smaller investments in 10, or 20 ideas, because you can make the 2 or 3 that hit such a huge success that the others don't register.