mikeavelli
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With all the cars pretty much new or refreshed sans the outgoing XK, things hopefully improve for them.
http://newsroom.jaguarlandrover.com/en-us/jlr-corp/news/2016/1/jlr_sales/
http://newsroom.jaguarlandrover.com/en-us/jlr-corp/news/2016/1/jlr_sales/
Starting with the new 2016 model year vehicles, the Jaguar brand will have an improved competitive value position via steps such as increased standard equipment or new lower MSRP choices by model. Also starting in model year 2016, all Jaguar models will come standard with Jaguar EliteCare, an ownership package with class-leading five-years or 60,000-mile warranty, complimentary scheduled maintenance coverage, roadside assistance and Jaguar InControl® Protect & RemoteTM2. Beginning in the spring of 2016, the Jaguar brand value story further transforms with two new entry luxury vehicles, the 2017 Jaguar XE compact luxury sedan, starting at $34,9001, and the 2017 Jaguar F-PACE compact luxury SUV, starting at $40,9901.