Sam Everitt was well prepared for his move from Montreal to Toronto. The Concordia master's student knew July 1 was Quebec's famous "moving day," when tens of thousands of rental leases expire across the province.
So he reserved his truck nearly four months in advance. He received reassuring emails from U-Haul about his "guaranteed" reservation.
But when Everitt showed up at the Montreal location to pick up his truck on the afternoon of June 30, staff told him there was no truck for him — and their explanation, he says, was baffling.
"I was in shock. I remember asking what the purpose of the reservation was? They told me that my truck was reserved for that location, but that it hadn't been assigned to me, whatever that means.
"I assumed that assigning the truck was their responsibility, not mine."
The issue has been around forever, and was even featured in an iconic episode of the NBC series Seinfeld which questioned when a reservation is a reservation.