Automotive Brands Positioning

[Sulu]

I saw this on LinkedIn and found it interesting. What does everyone think?


Ones I find interesting / funny:

• "Jetta" is considered as a brand and in the "Entry mainstream" category (where Diahatsu is also placed).
• Citroen is also considered as an "Entry mainstream" brand (in competition with Fiat and Dacia).
• Audi is listed twice, once in the "High-tech" category, and with a slightly different logo, in the "Premium" category.
• Honda is listed twice, once in the "Mainstream" (as are Toyota, Nissan, Subaru, Mazda) category, and with a slightly different logo, in the "High-tech" category.
• Jaguar (the new JaGuar) is listed in the "High-tech", not the "Premium" nor the "Upper premium" nor the "Luxury, supercar" categories (which is what it is targeting).

Courtesy of Felipe Munoz (https://www.linkedin.com/in/felipe-...age:d_flagship3_feed;LKQtF6vmRvG02KyNfQLJTw==)

 

[Levi]

It is ok generally. There is no hard science in brand positioning though.

 

[mediumhot]

Out of all Chinese brands labeled High Tech we could say only NIO has established itself as true Premium brand. Others are still fighting for Premium positioning, Zeekr is still trying real hard while other like Xpeng have already gave up at Premium segment.

 

[johifo]

I saw this on LinkedIn and found it interesting. What does everyone think?
View attachment 9793

Ones I find interesting / funny:

• "Jetta" is considered as a brand and in the "Entry mainstream" category (where Diahatsu is also placed).
• Citroen is also considered as an "Entry mainstream" brand (in competition with Fiat and Dacia).
• Audi is listed twice, once in the "High-tech" category, and with a slightly different logo, in the "Premium" category.
• Honda is listed twice, once in the "Mainstream" (as are Toyota, Nissan, Subaru, Mazda) category, and with a slightly different logo, in the "High-tech" category.
• Jaguar (the new JaGuar) is listed in the "High-tech", not the "Premium" nor the "Upper premium" nor the "Luxury, supercar" categories (which is what it is targeting). Get Now

Courtesy of Felipe Munoz

The chart has some questionable placements. Seeing Jetta listed as its own brand in the "Entry Mainstream" category is unusual, especially alongside Daihatsu. Citroën being grouped with Dacia and Fiat also feels off, considering its long history of innovation. Audi appearing twice—once in "High-tech" and again in "Premium" with a slightly different logo—is confusing. The same goes for Honda, which is listed in both "Mainstream" and "High-tech," likely due to its EV and hybrid advancements. Jaguar being placed in "High-tech" instead of "Luxury" or "Premium" contradicts its recent efforts to position itself as an upscale brand. Overall, the chart seems to mix brand perception with technology, but some classifications don’t entirely make sense. It would be interesting to understand the methodology behind these rankings.