Audi's Sales Are Flagging Because There's No Reason To Buy One

[Kelvin2020]

Audi's Sales Are Flagging Because There's No Reason To Buy One

Audi may not offer the comfort or the performance of its competitors, but it does offer. Uh. Hmm.

jalopnik.com

 

[CRSKTN]

Audi should've been a more tech-centric derivation of Porsche.
Tolerate some weight and give up that 10/10ths performance for experimental tech, less design language restrictions, more comfort, slightly better value.

The R8 was them tripping over this from another direction.
There should've been Porsche derived vehicles below the R8.
What if the RS7 was the Panamera, and then we didn't have to look at the Panamera.
Lets you push models upmarket, and push appeal of entry level models as being down-market versions of what are dream cars for many.

 

[Gor134]

Sales should jump once the new models are out next year.

Currently, the newest-generation model, the POS Q4 is 3 years old.

Top selling Q5 and A5 are entering their 8th model year on sale, Q7 and A4 are in their 9th model year on sale. Outdated and stale.

New A5 will finally launch Q2 next year followed by the Q5, then the A7 will launch later in the year replacing the A6, and Q7 will probably be a 2026 launch.

 

[F1 Silver Arrows]

Sales should jump once the new models are out next year.

Currently, the newest-generation model, the POS Q4 is 3 years old.

Top selling Q5 and A5 are entering their 8th model year on sale, Q7 and A4 are in their 9th model year on sale. Outdated and stale.

New A5 will finally launch Q2 next year followed by the Q5, then the A7 will launch later in the year replacing the A6, and Q7 will probably be a 2026 launch.

Ironically the A5 and Q5 look stunning to this day and I don't feel like they're outdated even in the slightest. It's the perfect blend of tech and luxury.

 

[Gor134]

Ironically the A5 and Q5 look stunning to this day

I welcome the B10s with wide open arms, but I have not been a fan of the B9.5 facelift of the current gens :/ Previous B8 gen.. loooove those (biased cos I own one)

 

[CRSKTN]

This will help

https://www.motor1.com/features/740211/audi-launches-namesake-car-brand/

The real issue here holding Audi back was their clear branding and 4 ring logo



There. That's better.

 

[Gor134]

China only

 

[Flagship1]

Audi needs to learn to offer better product in the future, but also support their current fleet way better with sales support. They seem to prefer not to indulge the same tactics almost every mass market luxury brand uses including Lexus. inflated residuals, dealer discounts, factory cash, and captive subvented financing.

They do have some absolute home runs like the rs7, and those still run without any interference.