They are gaining sales in market segments they basically have monopoly on and that shouldn't be a surprise. The IMV platform is very well managed and I give credit to that.Their market share in BoF is up, basically they are only company investing in wide-range of BoF products throughout the world. Nissan and Mitsu have given up already, and americans are mostly in america.
But in a highly competitive market like USA they are not making gains on local players. You would think with their QDR and pickup boom Tundra would be selling in the range of over 200k per year but it's not. And they basically left a 300k per year international market untapped when they pulled the plug on the FJ gifting the Wrangler a free monopoly.