2026 Sony Honda Mobility AFEELA

[Motor]

Sony Honda Mobility New Brand AFEELA Announced Prototype Unveiled at CES® 2023

Sony Honda Mobility Inc. (SHM) announced its new brand “AFEELA”, and unveiled a prototype as a new type of mobility, at CES® 2023 which opens to the public in Las Vegas, Nevada, USA and online from January 5, 2023 (Thursday) local time.

www.shm-afeela.com

This information is current at the time of publication. Prototype specifications are subject to change without prior notice.

 

[CRSKTN]

Should've given it a Sony-esque name like MD-01 or "Sony DriveMan" but still excited to see if this ends up going anywhere.

 

[Och]

A name only a mother could love.

 

[F1 Silver Arrows]

I guess AFEELA bit indifferent about this name......

 

[mediumhot]

Oh look! A premium midsize sedan! Those don't sell. Apparently.

 

[DFGeneer]

Hony or Sonda would have been more appropriate names

 

[Och]

Hony or Sonda would have been more appropriate names

Why not Honysonda?

 

[mikeavelli]

Looks like it should have debuted in 1992.

 

[mediumhot]

Looks like it should have debuted in 1992.

Current Honda blander than bland design is way obvious here. I don't know who designed what here but I will bet my house those headlights came from Honda Japan. How are they going to position this? Above or below Acura? I read somewhere Acura wants to go full electric too. So far they don't have a signle hybrid in their lineup and their lineup is as fresh as it can get so I don't know when that electrification will take place. Prologue > ZDX is supposedly coming in 2024

 

[mikeavelli]

Current Honda blander than bland design is way obvious here. I don't know who designed what here but I will bet my house those headlights came from Honda Japan. How are they going to position this? Above or below Acura? I read somewhere Acura wants to go full electric too. So far they don't have a signle hybrid in their lineup and their lineup is as fresh as it can get so I don't know when that electrification will take place. Prologue > ZDX is supposedly coming in 2024

Prologue and ZDX are GM rebadges. Then they have this Sony collab. I guess this helps them come to market a lot faster than doing it by themselves.

 

[mikeavelli]

I read that they are looking to redesign this a bit since feedback was lukewarm at best.. I can’t find the article now