TMNA JUNE AND FIRST HALF 2024 SALES RESULTS

Motor

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  • More than 454,000 electrified vehicles sold in first half of 2024; represents 38.3 percent of total sales volume
  • 29 electrified Toyota and Lexus vehicle options available at dealerships, the most among any automaker
  • Toyota remains the industry’s number one retail brand in first half
  • Lexus records its best-ever first half sales in its 35-year history
Lexus division posted June sales of 28,343 vehicles, up 5.9 percent on a volume and DSR basis. For the second quarter, the division sold 88,740 vehicles, up 9.3 percent on a volume and DSR basis. For the first half, the division sold 167,211 vehicles, up 11.9 percent on a volume basis and up 10.5 percent on an DSR basis.

Lexus Division:

  • Best-ever first half total sales
  • June sales up 5.9 percent
  • Second quarter sales up 9.3 percent
  • First half sales up 11.9 percent
  • June electrified vehicle sales up 33.7 percent; represents 35.9 percent of total sales volume
  • First half electrified vehicle sales up 46.5 percent; represents 36.5 percent of total sales volume
  • First half SUV sales up 15.7 percent
 
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Does anyone know how they're doing in comparison to BMW?

I know the order goes something like: BMW > Lexus > Mercedes-Benz > Audi
 

Flagship1

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If toyota is down 1.2% whats the red elsewhere?

So far double digits in the other japan luxury marques
 

Flagship1

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Highlander sales are down 47%, does indicate this is bowing out and the GH taking over?

In addition will this make Toyota reevaluate their current onslaught of multiple products that overlap closer then ever (ie venza, rav4, and crown cuv, highlander and grand highlander, LC/4R/sequoia, and camry, avalon and ES)?
 

mikeavelli

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Highlander sales are down 47%, does indicate this is bowing out and the GH taking over?

In addition will this make Toyota reevaluate their current onslaught of multiple products that overlap closer then ever (ie venza, rav4, and crown cuv, highlander and grand highlander, LC/4R/sequoia, and camry, avalon and ES)?

Will be interesting to see. There is price overland and GH is just better.
 

qtb007

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Highlander and Grand Highlander come out of the same plant and Toyota didn't add considerable capacity to the Indiana plant when the GH and TX were introduced. It was always expected to steal some Highlander sales simply because they were taking up space that used to be dedicated to Highlander.

ModelYTD 2024YTD 2023
Highlander60,108113,264
Grand Highlander55,382159
Sienna32,86827,940
TX21,3220
Total169,680141,363
 
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mikeavelli

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The success of the Lexus SUVs is amazing. And there just seems to be minimal cannibalization which is amazing. RZ, UX and LX are the niche players and GX has turned into a volume player. TX is the new volume player. NX sales have been amazing.

The originator, the RX, hasn’t lost a step.
 

Motor

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  • Toyota Motor Europe (TME) vehicle sales up +9% year-on-year in the first half of 2024, an all-time high for the period (1)
  • TME’s total electrified sales mix has now reached 74% of vehicles sold in Europe
  • Toyota remains 2nd best-selling passenger car brand in Europe with sales growth of +9%
  • Lexus is one of the fastest growing premium brands as sales increase by +21% year-on-year
  • Toyota Professional sales expanded by +10% year-on-year with electrified options on all models
 
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  • Toyota Motor Europe (TME) vehicle sales up +9% year-on-year in the first half of 2024, an all-time high for the period (1)
  • TME’s total electrified sales mix has now reached 74% of vehicles sold in Europe
  • Toyota remains 2nd best-selling passenger car brand in Europe with sales growth of +9%
  • Lexus is one of the fastest growing premium brands as sales increase by +21% year-on-year
  • Toyota Professional sales expanded by +10% year-on-year with electrified options on all models
This is extremely good to see, but dear lord the LS needs help.
 

ssun30

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The LC500h getting negligible sales in every market makes you wonder what's even the point of it. I wonder if they have sold more LC500h than LFAs.
 

mikeavelli

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There is hardly any public awareness of the 500h. Part of the sales struggle everywhere. The V-8 got all the promotion.