Lexus GS Revisiting the 1998 Lexus GS 400 "Something Wicked This Way Comes" Marketing Campaign

[krew]

krew

No better time than a Friday afternoon to look back at one of Lexus' most successful marketing campaigns ever -- the still impressive Something Wicked This Way Comes commercials for the 1998 GS 400.

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[mikeavelli]

Still to this day evokes emotion, the ad and the car. I vividly remember seeing my first brochure with the quad lamps and my first GS driving on W. Peachtree St in Atlanta.

 

[CIF]

A legendary marketing campaign!

Sad to see that now, if you want a V8 in the GS, it's only available in the GS F.

I hope to see the return of a V8 to the regular GS lineup once again.