The new Black Panther movie has become a brand team-up event, with Lexus & Adidas the latest to come together with a collaboration featuring the 2023 RX and a streetwear collection.
Here’s where it gets confusing, because Lexus didn’t work with Adidas, but rather Adidas S.E.E.D., which seems to be brand-sponsored school or something? And then there’s this 3D printing company involved somehow? If the specifics are interesting to you, be sure to check out this very elaborate press release.
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