New Lexus Global Headquarters Opens in 2023

Lexus is building a new global headquarters in the mountains outside Toyota City in Japan, consolidating the brand’s development teams for the first time ever. From Automotive News:

“This is a next chapter initiative to improve the vehicle fundamentals, sharpen the Lexus Driving Signature and evolve design in harmony with functionality,” Lexus President Koji Sato told Automotive News about the new undertaking. “The core value is how to design and create cars that generate a desire among people to own that vehicle.”

For the first time, everyone involved with devising, developing, designing and deploying Lexus vehicles will be under the same roof, right next to their testing facilities and garages — from designers and engineers to purchasing, production and sales management, and even technicians sent by suppliers.

The Lexus buildings will be part of the 1,600-acre Shimoyama Technical Center built by Toyota, which includes a test track based on the Nürburgring in Germany.

“The more you test drive, the more issues you capture,” said Sato. “The test course has very precisely calculated road conditions. You can get a lot of feedback.”

“Now, whenever we want to drive, we have to go to a different building,” said Lexus global design chief Koichi Suga. “But when we move to Shimoyama, we just go downstairs to the garage. It’s great for car development.”

  • โปรโมชั่น PG SLOT ที่น่าสนใจ
  • July 13, 2022
โปรโมชั่น PG SLOT ที่น่าสนใจ ห้ามพลาดที่เราเตรียมไว้เพื่อคุณ พีจีสล็อต ออนไลน์ที่ทันสมัย น่าเล่น มาพร้อมรางวัลก้อนโตภายในเกม เล่นได้บนมือถือ
This is probably the best indication that Lexus as a brand is now taken seriously and will truly stand out, on the same if not higher level than Porsche. This is a further step in the longterm develoment of Lexus. Hearing this, Genesis cannot catch up Lexus, and even compared to BAM, Lexus goes their own way, more similar to Porsche, Ferrari.
  • G
  • July 18, 2022
Exactly what I was looking for, thankyou for posting.