Lexus Spain covered the hood of an NX with a thin coating of diamond powder, then photographed the car as though part of a museum heist movie.
The NX Diamond edition was inspired by the Diamond District in the city of Antwerp, Belgium, thereby adding another layer of nuance to a wonderfully bizarre marketing campaign.
There’s also this video, should you need more glitter in your life:
Inspirado en la ciudad de Amberes, conocida mundialmente por su Barrio de los Diamantes, Lexus ha creado el ‘NX Diamond’. https://t.co/OOyesxIjy0 #LexusNX #FeelMore pic.twitter.com/nNXhQh4FqA
— Lexus España (@LexusSpain) June 19, 2022
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