Video: The Lexus LC Convertible is a Four-Season Car

Lexus Japan has released two videos featuring the LC convertible in the most unlikely of seasons — Autumn & Winter:

These two videos are reminiscent of the old Lexus marketing style, elegant and aspirational, with less edge and energy when compared to the latest North American offerings. The slower pace may lack in flash, but it also provides a glimpse into the little moments offered by owning the LC Convertible.

(When you consider the Lexus YET philosophy, perhaps a blend of the old & new style of marketing might be an interesting take?)

CommercialsJapanLexus LC ConvertibleVideos


I was a bit confused until I remembered Japanese winters are a lot less extreme than up here in North America