Lexus x Nike x John Elliott: A UX Crossover Event

Posted by Kevin on February 11th, 2019

Lexus teamed up with designer John Elliott and Nike for New York Fashion Week, outfitting a UX crossover with Air Force 1 tires:

Inspired by Elliott’s earlier collaboration with Nike, the tires feature the sole design of the iconic Nike sneaker. No word if this rubber is in any way functional.

Lexus UX: First Generation

Comments

meth.ix
February 11, 2019

Ian Schmidt
February 11, 2019

This is smart marketing by Lexus, and less niche than you'd think. Sneakerhead culture and sneaker collecting have really taken off over the last 20 years or so (even if a lot of them pine for 1980s designs like the Air Force One and the original Air Jordans). There are a growing number of guys out there with more shoes than their wives, so clearly they have enough money lying around to throw at Lexus :D

krew
February 11, 2019

I honestly love this, and not just because I wear Air Force 1s every winter instead of boots. This is a tier-1 crossover, scoring Nike as a partner even in a small-test-size collaboration like this can not be understated.

Even better, the implementation is excellent. Tires look very cool.

maiaramdan
February 11, 2019

Finally Nike & Lexus official!

krew
February 12, 2019

More photos of the AF1 tires -- these are amazing:

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Lexus x Nike x John Elliott: A UX Crossover Event

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