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Lexus Launches Vehicle Subscription Service in Japan

Lexus Japan Subscription Service

Lexus Japan has debuted a new vehicle subscription service called KINTO SELECT, which allows customers to switch vehicles every six months over the course of three years.

The monthly cost of ¥180,000 ($1,643 USD) includes the vehicle payment, insurance, maintenance, and all taxes. Subscribers can choose between the ES 300h, IS 300h, RC 300h, UX 250h, RX 450h, and NX 300h. The one caveat — grade, options, and color are all based on availability.

KINTO SELECT will launch tomorrow on a trial basis through Lexus dealers in Tokyo, with nationwide rollout scheduled for summer. The number of vehicle models available as part of the service will expand at the beginning of autumn.

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Lexus Launches Vehicle Subscription Service in Japan
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Six vehicles to cycle through every six months.
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Fun fact: Kinto (均等) means equal in Japanese. Not equal like people are equal (Byodo is word for that) but size or price.
TechCrunch's Kirsten Korosec notes a gaming-inspired aspect of the Kinto programs:

Unlike other subscription programs, Kinto has gamified the service. The company is planning to introduce a service this fall that will award points to customers based on how they drive. Toyota doesn’t explain how safe or “ecological” driving would be tracked, but the assumption is that the vehicles would be equipped with connected-car technology that can monitor driving. Points can be applied toward payments, the company said.
https://techcrunch.com/2019/02/04/t...-company-kinto-is-gamifying-driving-behavior/

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