The Life Dramatic: Six New Lexus UX Commercials from Japan

Posted by Kevin on December 10th, 2018

Lexus Japan has gone unconventional for their first UX crossover marketing campaign, creating six small video vignettes focusing on two people living the “LIFE DRAMATIC”:

(The randomness of the cuts and strangeness of the scenes will not be for everyone, but there’s a range of emotion that’s unlike most commercials. The diner fight and the cliff-side-tumble are my two favorites.)

CommercialsJapanLexus UX: First Generation
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Comments
maiaramdan
I think I saw the same concept of helpful in previous Lexus ad. It's like part II
S
they expect 1500 per month in the US, i wonder what will be the actual number.
krew
krew

The Life Dramatic: Six New Lexus UX Commercials from Japan
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A bold direction that works.
View the original article post
R
  • R
    RAL
  • December 10, 2018
No CLIO award here ...
Gecko
Short, choppy and light on product associations. At 31, perhaps I am outside of the demographic here :D
Ian Schmidt
The demographic for these commercials is Japanese, so most of us are outside of it :cool:
krew
Well, I loved them!

K