The Life Dramatic: Six New Lexus UX Commercials from Japan

Lexus UX Commercials Japana

Lexus Japan has gone unconventional for their first UX crossover marketing campaign, creating six small video vignettes focusing on two people living the “LIFE DRAMATIC”:

(The randomness of the cuts and strangeness of the scenes will not be for everyone, but there’s a range of emotion that’s unlike most commercials. The diner fight and the cliff-side-tumble are my two favorites.)