Lexus LF-1 Production Crossover to Debut in 2020?

Posted by Kevin on November 26th, 2018

Japanese website Spyder7 is reporting that Lexus will release a production version of the LF-1 Limitless crossover in 2020, just three years after the concept debuted at the 2018 Detroit Auto Show.

Powering the new flagship crossover will be the twin-turbo V6 engine from the LS 500, though Spyder7 suggests a minor power boost up to 424 horsepower. The V6 hybrid engine from the LS/LC 500h will also be used.

Added to the rumor is a production F-brand version of the LF-1, using the much-rumored twin-turbo V8 that we’ve been hearing since before the introduction of the LC coupe. In this incarnation, the LF-1 F would be putting out 661 horsepower and cost $150,000 USD, an amazing power-to-cost ratio when compared to the Lamborghini Urus with its 641 hp and $200,000 price tag.

(Bumping up the horsepower in this hypothetical engine is a smart idea — Lexus has fallen behind competitors in recent times, and could use the boost from a powertrain that outpaces the market average.)

Lexus LF-1 Limitless

Lexus LF-1Lexus LF-1: Concept VehiclePhotochops
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Comments
maiaramdan
As I always say and a lot of guys here knew it

I want the Land Cruiser to be a brand or even sub-brand and put all Toyota & Lexus BOF vehicles under it

(Mid)
Hilux with Fortuner & Innova
Fortuner= sporty design
Innova= traditional design

(Mid - Full)
*Go with the likes of Cayenne, X5/X6, GLE/GLE-Coupe in luxurious side as well as Pajero and other non luxurious mid-full
Tacoma with 4-Runner & Prado
4-Runner= sporty design
Prado= traditional design

(Full-HD)
* Go with the likes of GLS, Escalade, Navigator, Vogue, Bentayga & Cullinan as well as the other non luxurious as the Expedition & Suburban
Tundra with Seqouia & Cygnus
Seqouia= sporty design
Cygnus= traditional design

(Epic)
FJ-70 with pick-up & SUV version
Going with the G, Defender, Wrangler
maiaramdan
As I always say and a lot of guys here knew it

I want the Land Cruiser to be a brand or even sub-brand and put all Toyota & Lexus BOF vehicles under it

(Mid)
Hilux with Fortuner & Innova
Fortuner= sporty design
Innova= traditional design

(Mid - Full)
*Go with the likes of Cayenne, X5/X6, GLE/GLE-Coupe in luxurious side as well as Pajero and other non luxurious mid-full
Tacoma with 4-Runner & Prado
4-Runner= sporty design
Prado= traditional design

(Full-HD)
* Go with the likes of GLS, Escalade, Navigator, Vogue, Bentayga & Cullinan as well as the other non luxurious as the Expedition & Suburban
Tundra with Seqouia & Cygnus
Seqouia= sporty design
Cygnus= traditional design

(Epic)
FJ-70 with pick-up & SUV version
Going with the G, Defender, Wrangler
maiaramdan
As I always say and a lot of guys here knew it

I want the Land Cruiser to be a brand or even sub-brand and put all Toyota & Lexus BOF vehicles under it

(Mid)
Hilux with Fortuner & Innova
Fortuner= sporty design
Innova= traditional design

(Mid - Full)
*Go with the likes of Cayenne, X5/X6, GLE/GLE-Coupe in luxurious side as well as Pajero and other non luxurious mid-full
Tacoma with 4-Runner & Prado
4-Runner= sporty design
Prado= traditional design

(Full-HD)
* Go with the likes of GLS, Escalade, Navigator, Vogue, Bentayga & Cullinan as well as the other non luxurious as the Expedition & Suburban
Tundra with Seqouia & Cygnus
Seqouia= sporty design
Cygnus= traditional design

(Epic)
FJ-70 with pick-up & SUV version
Going with the G, Defender, Wrangler
L
maiaramdan
As I always say and a lot of guys here knew it

I want the Land Cruiser to be a brand or even sub-brand and put all Toyota & Lexus BOF vehicles under it

(Mid)
Hilux with Fortuner & Innova
Fortuner= sporty design
Innova= traditional design

(Mid - Full)
*Go with the likes of Cayenne, X5/X6, GLE/GLE-Coupe in luxurious side as well as Pajero and other non luxurious mid-full
Tacoma with 4-Runner & Prado
4-Runner= sporty design
Prado= traditional design

(Full-HD)
* Go with the likes of GLS, Escalade, Navigator, Vogue, Bentayga & Cullinan as well as the other non luxurious as the Expedition & Suburban
Tundra with Seqouia & Cygnus
Seqouia= sporty design
Cygnus= traditional design

(Epic)
FJ-70 with pick-up & SUV version
Going with the G, Defender, Wrangler
Isn't the Toyota Innova a BOF MPV rather than SUV?


But yes, it could make sense. Yet the question to be answered is what brand/cars have image and improve the sales of the other one? Are Toyota models 'respected' because of the legendary BOF models, or are the BOF models legendary because they have Toyota's legendary reliability? What happens is they normal Toyotas and BOF cars are separated? Should they be still marketed under Toyota umbrella or be an all new brand (like Lexus, which in marketing tries to have or has little if any relation to Toyota)? And how much does marketing of a new brand cost? Will it be successful?

An example is how FCA made turned SRT variants into a sub-brand (like they did with the Fiat Punto/500/124 Spier and Abarth Punto/500/124 Spider). While the Abarth brand is successful from a marketing perspective, the SRT brand was not, and they stopped. On the other hand, making the Dodge Ram a Ram sub-brand turned out successful. Range Rover as a Land Rover sub-brand turns out to be fine, but the overall lineup makes little sense now. For Mercedes-Benz and their Mercedes-AMG and Mercedes-Maybach sub-brands, it is too early to tell. Despite years of debate whether M should be a sub-brand, they have no stand-alone model, not even the up-coming (Toyota co-)developed Z4. According to latest news, the i Brand may not exist as such anymore, and i will be a BMW variant like M, rather than a stand alone model.

Such a decision, if implemented demands a lot of effort, and also budget. It will only be made if their is significant long-term gain with low risk. Is it the case?
L
maiaramdan
As I always say and a lot of guys here knew it

I want the Land Cruiser to be a brand or even sub-brand and put all Toyota & Lexus BOF vehicles under it

(Mid)
Hilux with Fortuner & Innova
Fortuner= sporty design
Innova= traditional design

(Mid - Full)
*Go with the likes of Cayenne, X5/X6, GLE/GLE-Coupe in luxurious side as well as Pajero and other non luxurious mid-full
Tacoma with 4-Runner & Prado
4-Runner= sporty design
Prado= traditional design

(Full-HD)
* Go with the likes of GLS, Escalade, Navigator, Vogue, Bentayga & Cullinan as well as the other non luxurious as the Expedition & Suburban
Tundra with Seqouia & Cygnus
Seqouia= sporty design
Cygnus= traditional design

(Epic)
FJ-70 with pick-up & SUV version
Going with the G, Defender, Wrangler
Isn't the Toyota Innova a BOF MPV rather than SUV?


But yes, it could make sense. Yet the question to be answered is what brand/cars have image and improve the sales of the other one? Are Toyota models 'respected' because of the legendary BOF models, or are the BOF models legendary because they have Toyota's legendary reliability? What happens is they normal Toyotas and BOF cars are separated? Should they be still marketed under Toyota umbrella or be an all new brand (like Lexus, which in marketing tries to have or has little if any relation to Toyota)? And how much does marketing of a new brand cost? Will it be successful?

An example is how FCA made turned SRT variants into a sub-brand (like they did with the Fiat Punto/500/124 Spier and Abarth Punto/500/124 Spider). While the Abarth brand is successful from a marketing perspective, the SRT brand was not, and they stopped. On the other hand, making the Dodge Ram a Ram sub-brand turned out successful. Range Rover as a Land Rover sub-brand turns out to be fine, but the overall lineup makes little sense now. For Mercedes-Benz and their Mercedes-AMG and Mercedes-Maybach sub-brands, it is too early to tell. Despite years of debate whether M should be a sub-brand, they have no stand-alone model, not even the up-coming (Toyota co-)developed Z4. According to latest news, the i Brand may not exist as such anymore, and i will be a BMW variant like M, rather than a stand alone model.

Such a decision, if implemented demands a lot of effort, and also budget. It will only be made if their is significant long-term gain with low risk. Is it the case?
L
maiaramdan
As I always say and a lot of guys here knew it

I want the Land Cruiser to be a brand or even sub-brand and put all Toyota & Lexus BOF vehicles under it

(Mid)
Hilux with Fortuner & Innova
Fortuner= sporty design
Innova= traditional design

(Mid - Full)
*Go with the likes of Cayenne, X5/X6, GLE/GLE-Coupe in luxurious side as well as Pajero and other non luxurious mid-full
Tacoma with 4-Runner & Prado
4-Runner= sporty design
Prado= traditional design

(Full-HD)
* Go with the likes of GLS, Escalade, Navigator, Vogue, Bentayga & Cullinan as well as the other non luxurious as the Expedition & Suburban
Tundra with Seqouia & Cygnus
Seqouia= sporty design
Cygnus= traditional design

(Epic)
FJ-70 with pick-up & SUV version
Going with the G, Defender, Wrangler
Isn't the Toyota Innova a BOF MPV rather than SUV?


But yes, it could make sense. Yet the question to be answered is what brand/cars have image and improve the sales of the other one? Are Toyota models 'respected' because of the legendary BOF models, or are the BOF models legendary because they have Toyota's legendary reliability? What happens is they normal Toyotas and BOF cars are separated? Should they be still marketed under Toyota umbrella or be an all new brand (like Lexus, which in marketing tries to have or has little if any relation to Toyota)? And how much does marketing of a new brand cost? Will it be successful?

An example is how FCA made turned SRT variants into a sub-brand (like they did with the Fiat Punto/500/124 Spier and Abarth Punto/500/124 Spider). While the Abarth brand is successful from a marketing perspective, the SRT brand was not, and they stopped. On the other hand, making the Dodge Ram a Ram sub-brand turned out successful. Range Rover as a Land Rover sub-brand turns out to be fine, but the overall lineup makes little sense now. For Mercedes-Benz and their Mercedes-AMG and Mercedes-Maybach sub-brands, it is too early to tell. Despite years of debate whether M should be a sub-brand, they have no stand-alone model, not even the up-coming (Toyota co-)developed Z4. According to latest news, the i Brand may not exist as such anymore, and i will be a BMW variant like M, rather than a stand alone model.

Such a decision, if implemented demands a lot of effort, and also budget. It will only be made if their is significant long-term gain with low risk. Is it the case?
S
It's not that complicated. Land Cruiser is a good enough brand name alone. It's not like there is a "FCA Jeep", just Jeep. I'm sure those extremely creative people in Japan can come up with good suffix for each model. Or they can always use a numerical system like "Land Cruiser FJ-1".
S
It's not that complicated. Land Cruiser is a good enough brand name alone. It's not like there is a "FCA Jeep", just Jeep. I'm sure those extremely creative people in Japan can come up with good suffix for each model. Or they can always use a numerical system like "Land Cruiser FJ-1".
S
It's not that complicated. Land Cruiser is a good enough brand name alone. It's not like there is a "FCA Jeep", just Jeep. I'm sure those extremely creative people in Japan can come up with good suffix for each model. Or they can always use a numerical system like "Land Cruiser FJ-1".
maiaramdan
@Levi

The Land Cruiser name is really so powerful everywhere around the earth from Australia to South America , from Russia to South Africa, and honestly it makes me sad to see this name became a shadow to useless letters numerical name.

The name weights a lot regardless the reason, but I can answer you that the name got its power from the history, in the time Toyota was still starting and contains a lot of issues"remember what happened to the crown first time Toyota entered the states".

So Toyota was not created as a reliability guru, but on the other hand Land Cruiser was created from day1 as un-destructive off-road vehicle, it's a heritage been built from early 50th of the previous century

Regarding to the case study we have Land Rover, it's all SUV brand and they are doing amazing, by the way the R&D for the next Toyota BOF will only have main chassis derivative from the TNGA, so it will take less R&D cost to make a lot of variants with different sizes.

Jeep , Land Rover & GMC will be here for some more time than brands that have no CUVs or SUVs
maiaramdan
@Levi

The Land Cruiser name is really so powerful everywhere around the earth from Australia to South America , from Russia to South Africa, and honestly it makes me sad to see this name became a shadow to useless letters numerical name.

The name weights a lot regardless the reason, but I can answer you that the name got its power from the history, in the time Toyota was still starting and contains a lot of issues"remember what happened to the crown first time Toyota entered the states".

So Toyota was not created as a reliability guru, but on the other hand Land Cruiser was created from day1 as un-destructive off-road vehicle, it's a heritage been built from early 50th of the previous century

Regarding to the case study we have Land Rover, it's all SUV brand and they are doing amazing, by the way the R&D for the next Toyota BOF will only have main chassis derivative from the TNGA, so it will take less R&D cost to make a lot of variants with different sizes.

Jeep , Land Rover & GMC will be here for some more time than brands that have no CUVs or SUVs
maiaramdan
@Levi

The Land Cruiser name is really so powerful everywhere around the earth from Australia to South America , from Russia to South Africa, and honestly it makes me sad to see this name became a shadow to useless letters numerical name.

The name weights a lot regardless the reason, but I can answer you that the name got its power from the history, in the time Toyota was still starting and contains a lot of issues"remember what happened to the crown first time Toyota entered the states".

So Toyota was not created as a reliability guru, but on the other hand Land Cruiser was created from day1 as un-destructive off-road vehicle, it's a heritage been built from early 50th of the previous century

Regarding to the case study we have Land Rover, it's all SUV brand and they are doing amazing, by the way the R&D for the next Toyota BOF will only have main chassis derivative from the TNGA, so it will take less R&D cost to make a lot of variants with different sizes.

Jeep , Land Rover & GMC will be here for some more time than brands that have no CUVs or SUVs
L
maiaramdan
The Land Cruiser name is really so powerful everywhere around the earth from Australia to South America , from Russia to South Africa, and honestly it makes me sad to see this name became a shadow to useless letters numerical name.
Except in Western Europe, where only a few understand what a Land Cruiser is. There are so few of them, that other than the Hilux (pickup), I think outsold by the Ford Ranger, Nissan Navara and VW Amarok, No person really cares about Land Cruiser. If to talk off-road, Land Rover/Range Rover, Jeep or G Wagon are the only 4x4 that come to their mind.
L
maiaramdan
The Land Cruiser name is really so powerful everywhere around the earth from Australia to South America , from Russia to South Africa, and honestly it makes me sad to see this name became a shadow to useless letters numerical name.
Except in Western Europe, where only a few understand what a Land Cruiser is. There are so few of them, that other than the Hilux (pickup), I think outsold by the Ford Ranger, Nissan Navara and VW Amarok, No person really cares about Land Cruiser. If to talk off-road, Land Rover/Range Rover, Jeep or G Wagon are the only 4x4 that come to their mind.
L
maiaramdan
The Land Cruiser name is really so powerful everywhere around the earth from Australia to South America , from Russia to South Africa, and honestly it makes me sad to see this name became a shadow to useless letters numerical name.
Except in Western Europe, where only a few understand what a Land Cruiser is. There are so few of them, that other than the Hilux (pickup), I think outsold by the Ford Ranger, Nissan Navara and VW Amarok, No person really cares about Land Cruiser. If to talk off-road, Land Rover/Range Rover, Jeep or G Wagon are the only 4x4 that come to their mind.
maiaramdan
Toyota already a minor player in Western Europe

But in the other hand Aus/ Mid East buying by tons from LCs , same goes with Russia and most post soviet countries,

Africa and Ocenia especially Aus depending a lot on it

NA market most of them knows well what Land Cruiser is

Honestly to get out of this dilemma, even if Land Cruiser not having the heritage they have and Toyota made a SUV brand to go with Land Rover and Jeep they will have a winner card because of Toyota brand reliability recognition, same as the first years in Lexus life
maiaramdan
Toyota already a minor player in Western Europe

But in the other hand Aus/ Mid East buying by tons from LCs , same goes with Russia and most post soviet countries,

Africa and Ocenia especially Aus depending a lot on it

NA market most of them knows well what Land Cruiser is

Honestly to get out of this dilemma, even if Land Cruiser not having the heritage they have and Toyota made a SUV brand to go with Land Rover and Jeep they will have a winner card because of Toyota brand reliability recognition, same as the first years in Lexus life
maiaramdan
Toyota already a minor player in Western Europe

But in the other hand Aus/ Mid East buying by tons from LCs , same goes with Russia and most post soviet countries,

Africa and Ocenia especially Aus depending a lot on it

NA market most of them knows well what Land Cruiser is

Honestly to get out of this dilemma, even if Land Cruiser not having the heritage they have and Toyota made a SUV brand to go with Land Rover and Jeep they will have a winner card because of Toyota brand reliability recognition, same as the first years in Lexus life
mikeavelli
Some spy pics of the Q8, what the LF-1 would be up against...



mikeavelli
Some spy pics of the Q8, what the LF-1 would be up against...



mikeavelli
Some spy pics of the Q8, what the LF-1 would be up against...



maiaramdan
It's not only Q8
It will be also X6, GLE coupe, Urus, AMG SUV & mainly Levante

Lexus with it's "L" is going head to head with Maserati
The LS can be easily rebranded as Quattroporte and the Levante will be do much the upcoming production of the LF-1, which I still believe they should name it GX
maiaramdan
It's not only Q8
It will be also X6, GLE coupe, Urus, AMG SUV & mainly Levante

Lexus with it's "L" is going head to head with Maserati
The LS can be easily rebranded as Quattroporte and the Levante will be do much the upcoming production of the LF-1, which I still believe they should name it GX
maiaramdan
It's not only Q8
It will be also X6, GLE coupe, Urus, AMG SUV & mainly Levante

Lexus with it's "L" is going head to head with Maserati
The LS can be easily rebranded as Quattroporte and the Levante will be do much the upcoming production of the LF-1, which I still believe they should name it GX
mikeavelli
maiaramdan
It's not only Q8
It will be also X6, GLE coupe, Urus, AMG SUV & mainly Levante

Lexus with it's "L" is going head to head with Maserati
The LS can be easily rebranded as Quattroporte and the Levante will be do much the upcoming production of the LF-1, which I still believe they should name it GX
Th LF-1 I assume will be positioned higher since its a flagship SUV based off the LS/LC. The GLE/X6 are not flagship SUV's, the GLS holds that distinction. The Q8 is based off the Q7 and likely will be positioned higher than the X6/GLE. I know a bit confusing since they are all 4 door coupe SUV's at this point.

This is not going head to head with the Levante, that vehicle also is mid size and more Ghilbi than Quattroporte.

The Quattroporte is kind of in its own realm with pricing. It hasn't sold well this generation or gotten reviewed much.

That said I assume they will all be somewhat cross shopped especially when the prices start mixing.
mikeavelli
maiaramdan
It's not only Q8
It will be also X6, GLE coupe, Urus, AMG SUV & mainly Levante

Lexus with it's "L" is going head to head with Maserati
The LS can be easily rebranded as Quattroporte and the Levante will be do much the upcoming production of the LF-1, which I still believe they should name it GX
Th LF-1 I assume will be positioned higher since its a flagship SUV based off the LS/LC. The GLE/X6 are not flagship SUV's, the GLS holds that distinction. The Q8 is based off the Q7 and likely will be positioned higher than the X6/GLE. I know a bit confusing since they are all 4 door coupe SUV's at this point.

This is not going head to head with the Levante, that vehicle also is mid size and more Ghilbi than Quattroporte.

The Quattroporte is kind of in its own realm with pricing. It hasn't sold well this generation or gotten reviewed much.

That said I assume they will all be somewhat cross shopped especially when the prices start mixing.
mikeavelli
maiaramdan
It's not only Q8
It will be also X6, GLE coupe, Urus, AMG SUV & mainly Levante

Lexus with it's "L" is going head to head with Maserati
The LS can be easily rebranded as Quattroporte and the Levante will be do much the upcoming production of the LF-1, which I still believe they should name it GX
Th LF-1 I assume will be positioned higher since its a flagship SUV based off the LS/LC. The GLE/X6 are not flagship SUV's, the GLS holds that distinction. The Q8 is based off the Q7 and likely will be positioned higher than the X6/GLE. I know a bit confusing since they are all 4 door coupe SUV's at this point.

This is not going head to head with the Levante, that vehicle also is mid size and more Ghilbi than Quattroporte.

The Quattroporte is kind of in its own realm with pricing. It hasn't sold well this generation or gotten reviewed much.

That said I assume they will all be somewhat cross shopped especially when the prices start mixing.
maiaramdan
@mikeavelli

On the Maserati part I mean the design language of the LS/LF-1 is somehow Italian as Quattroporte/Levante

Regarding the size Levante nearly 5M same current LX length so it's full-size

Regarding the GLE coupe and X6 I mean design wize , as yes I agree with you they can't be flagships

Returning to our main topic
It will be better if the LF-1 appeared as next generation GX going after Q8 & Urus with the next generation LX also ditch the BOF for sonsometh more square and luxurious to go for the X7, GLS, Cullinan, Bentayga & Vogue
maiaramdan
@mikeavelli

On the Maserati part I mean the design language of the LS/LF-1 is somehow Italian as Quattroporte/Levante

Regarding the size Levante nearly 5M same current LX length so it's full-size

Regarding the GLE coupe and X6 I mean design wize , as yes I agree with you they can't be flagships

Returning to our main topic
It will be better if the LF-1 appeared as next generation GX going after Q8 & Urus with the next generation LX also ditch the BOF for sonsometh more square and luxurious to go for the X7, GLS, Cullinan, Bentayga & Vogue
maiaramdan
@mikeavelli

On the Maserati part I mean the design language of the LS/LF-1 is somehow Italian as Quattroporte/Levante

Regarding the size Levante nearly 5M same current LX length so it's full-size

Regarding the GLE coupe and X6 I mean design wize , as yes I agree with you they can't be flagships

Returning to our main topic
It will be better if the LF-1 appeared as next generation GX going after Q8 & Urus with the next generation LX also ditch the BOF for sonsometh more square and luxurious to go for the X7, GLS, Cullinan, Bentayga & Vogue

M