Lexus Japan Sales Up 200% in First Six Months of 2018

Posted by Kevin on November 14th, 2018

Lexus is building momentum in Japan, with sales up more than 200% over the first six months of 2018 and the new ES sedan set to launch in the country for the first time. As of July 1st, the brand sold 33,000 vehicles, compared to 45,605 in all of 2017.

The ES isn’t expected to bring a major boost to Japan’s numbers — the sales target is 350 vehicles per month and 4,200 vehicles per year. There were 2,000 pre-orders for the sedan, with 70% coming from existing Lexus owners.

The Japanese market is limited to the 2.5L four-cylinder ES 300h, though it does have a feather in its cap with the world’s first digital side-view monitor in place of traditional mirrors. The option has been priced at ¥216,000, or $1,900 USD.

[Source: Automotive News]

JapanLexus ES: Sixth Generation
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Comments
maiaramdan
Amazing, finally Lexus is Japanese car maker now , but I still worried about all the Japanese makers future, if Japanese electronics current vs past is any clue about what we may see happening in case they don't take the notice
R
Where is the ES manufactured? Kentucky USA and where else?
S
Rob Grieveson
Where is the ES manufactured? Kentucky USA and where else?
Japan... but it just started sales few days ago
S
maiaramdan
Amazing, finally Lexus is Japanese car maker now , but I still worried about all the Japanese makers future, if Japanese electronics current vs past is any clue about what we may see happening in case they don't take the notice
Problem is that japanese electronic makers never actually had such advantages as TMC does... and they still show if they put their priorities straight, they can do great. Point being Sony - with company priorities aligned, this year will be the most profitable year in company history.. including the years of PS2 or Trinton TVs.
S
maiaramdan
Amazing, finally Lexus is Japanese car maker now , but I still worried about all the Japanese makers future, if Japanese electronics current vs past is any clue about what we may see happening in case they don't take the notice
From what they are doing they are certainly not following the electronic industry's footsteps. They are making the right investment and finding the right partners. And to be fair, the Japanese electronic industry was killed by the Lost Decade, which itself is directed and executed by the United States. No matter how powerful a company is, it just can't fight the most powerful entity in the world.
S
ssun30
From what they are doing they are certainly not following the electronic industry's footsteps. They are making the right investment and finding the right partners. And to be fair, the Japanese electronic industry was killed by the Lost Decade, which itself is directed and executed by the United States. No matter how powerful a company is, it just can't fight the most powerful entity in the world.

well not only that, problem with Japanese tech companies was that they were never focused properly and mismanaged by brilliant tech people who could not see the whole picture. Also workplace culture was bad in the sense that did not award innovative thinking and young people, and they are trying hard to change that.
mikeavelli
Not surprising. Toyota and Lexus are so dominant in Japan its not even funny. Lexus less so but clearly has made major gains in 12 years.
Gecko
mikeavelli
Not surprising. Toyota and Lexus are so dominant in Japan its not even funny. Lexus less so but clearly has made major gains in 12 years.
Indeed. Remember when the brand was launched there, and nobody wanted it, and many said it couldn't sell against BMW, Mercedes and the legacy Toyota models?
GTG
  • GTG
    GTG
  • November 16, 2018
Nice !!!
maiaramdan
I thought the ES also build in Canada
Ian Schmidt
RX is also built in Canada, ES never was.
maiaramdan
Aha , sorry for mismatch

So only Japan & USA ?
Ian Schmidt
As far as I know, yes.
G
Ian Schmidt
RX is also built in Canada, ES never was.
Right here in Cambridge, south of my home city in Waterloo ON!

Side note: I know someone whose brother works there, and he says that they get plenty of extra time to complete their jobs on the assembly line, over what they're allotted on the Toyota models.

G