Video: Matt Farah Reviews the 2019 Lexus ES 350 F SPORT

Collected: More Reviews of the 2019 Lexus ES 350 & ES 300h

Three strong reviews.

View the original article post

Collected: More Reviews of the 2019 Lexus ES 350 & ES 300h

Three strong reviews.

View the original article post

Collected: More Reviews of the 2019 Lexus ES 350 & ES 300h

Three strong reviews.

View the original article post

Will Europe get the ES 350? I know that Europe never had any 350 without hybrid, so only 450h.




Edit: ES V6 only for Eastern Europe.

Will Europe get the ES 350? I know that Europe never had any 350 without hybrid, so only 450h.




Edit: ES V6 only for Eastern Europe.

Will Europe get the ES 350? I know that Europe never had any 350 without hybrid, so only 450h.




Edit: ES V6 only for Eastern Europe.

Will Europe get the ES 350? I know that Europe never had any 350 without hybrid, so only 450h.




Edit: ES V6 only for Eastern Europe.

spwolf

It certainly does not compete with A4, but it does compete with A6 and other cars in the class... I suggest you go to the dealership and talk to the people there what are they cross-shopping ES with.

As to why I think that, it is because I live in Europe, and your competitors do not exist here. As I mentioned several times so far, all European magazines are calling it A6/E/5 competitor, and I personally think it is delusional to thank that majority of people buying base models of these vehicles are buying it for RWD or handling characteristics, and even then that they are not drastically different from new ES.

Now if we are talking about higher end of the market, like 540i or 535d, then it is another story, but these days those buyers are in minority, especially in Europe, where these vehicles are mostly sold with 2.0 tdi engines.

Maybe because you live in Europe and this is why we are having a difference of opinion. The thing is - Europe sees the Lexus ES as a A6, 5, and E competition because Lexus is axing the GS there and selling the ES there for the first time. When you cancel something and add something that has never been sold there, its likely people will think "similar competition." However - that doesn't make it an actually competitor to the A6, 5, and E. A car competes within its segment because of the traits it shares with the other vehicles.

The GS better competes with the A6, 5 and E because it offers RWD and AWD. The A6 is in there because of its longitudinal FWD and AWD system. The driving dynamics, the size, the luxury, the craftmenship, and etc... all play a role in how the car competes within a segment.

While I agree that majority of people buying a base model of these vehicles aren't buying it for the RWD or handling, it doesn't mean the ES competes directly with the A6, 5 and E.

And I disagree. RWD/AWD and longitudinal FWD/AWD is drastically different from each other. Its mechanically impossible for the 2019 Lexus ES to handle as good as a Lexus GS or BMW 5 Series because of the way the Lexus ES is set up. Now don't take this the wrong way - I'm not saying the Lexus ES don't handle good. It handles well for what it is - a luxury sedan. But in no way its a "sporty" luxury sedan. And that's fine - it doesn't have to handle like the GS, 5, E and A6 because it'll do great without handling like them. I'm not sure why people want the ES to be those cars when its never intended to be those cars.

spwolf

It certainly does not compete with A4, but it does compete with A6 and other cars in the class... I suggest you go to the dealership and talk to the people there what are they cross-shopping ES with.

As to why I think that, it is because I live in Europe, and your competitors do not exist here. As I mentioned several times so far, all European magazines are calling it A6/E/5 competitor, and I personally think it is delusional to thank that majority of people buying base models of these vehicles are buying it for RWD or handling characteristics, and even then that they are not drastically different from new ES.

Now if we are talking about higher end of the market, like 540i or 535d, then it is another story, but these days those buyers are in minority, especially in Europe, where these vehicles are mostly sold with 2.0 tdi engines.

Maybe because you live in Europe and this is why we are having a difference of opinion. The thing is - Europe sees the Lexus ES as a A6, 5, and E competition because Lexus is axing the GS there and selling the ES there for the first time. When you cancel something and add something that has never been sold there, its likely people will think "similar competition." However - that doesn't make it an actually competitor to the A6, 5, and E. A car competes within its segment because of the traits it shares with the other vehicles.

The GS better competes with the A6, 5 and E because it offers RWD and AWD. The A6 is in there because of its longitudinal FWD and AWD system. The driving dynamics, the size, the luxury, the craftmenship, and etc... all play a role in how the car competes within a segment.

While I agree that majority of people buying a base model of these vehicles aren't buying it for the RWD or handling, it doesn't mean the ES competes directly with the A6, 5 and E.

And I disagree. RWD/AWD and longitudinal FWD/AWD is drastically different from each other. Its mechanically impossible for the 2019 Lexus ES to handle as good as a Lexus GS or BMW 5 Series because of the way the Lexus ES is set up. Now don't take this the wrong way - I'm not saying the Lexus ES don't handle good. It handles well for what it is - a luxury sedan. But in no way its a "sporty" luxury sedan. And that's fine - it doesn't have to handle like the GS, 5, E and A6 because it'll do great without handling like them. I'm not sure why people want the ES to be those cars when its never intended to be those cars.

spwolf

It certainly does not compete with A4, but it does compete with A6 and other cars in the class... I suggest you go to the dealership and talk to the people there what are they cross-shopping ES with.

As to why I think that, it is because I live in Europe, and your competitors do not exist here. As I mentioned several times so far, all European magazines are calling it A6/E/5 competitor, and I personally think it is delusional to thank that majority of people buying base models of these vehicles are buying it for RWD or handling characteristics, and even then that they are not drastically different from new ES.

Now if we are talking about higher end of the market, like 540i or 535d, then it is another story, but these days those buyers are in minority, especially in Europe, where these vehicles are mostly sold with 2.0 tdi engines.

Maybe because you live in Europe and this is why we are having a difference of opinion. The thing is - Europe sees the Lexus ES as a A6, 5, and E competition because Lexus is axing the GS there and selling the ES there for the first time. When you cancel something and add something that has never been sold there, its likely people will think "similar competition." However - that doesn't make it an actually competitor to the A6, 5, and E. A car competes within its segment because of the traits it shares with the other vehicles.

The GS better competes with the A6, 5 and E because it offers RWD and AWD. The A6 is in there because of its longitudinal FWD and AWD system. The driving dynamics, the size, the luxury, the craftmenship, and etc... all play a role in how the car competes within a segment.

While I agree that majority of people buying a base model of these vehicles aren't buying it for the RWD or handling, it doesn't mean the ES competes directly with the A6, 5 and E.

And I disagree. RWD/AWD and longitudinal FWD/AWD is drastically different from each other. Its mechanically impossible for the 2019 Lexus ES to handle as good as a Lexus GS or BMW 5 Series because of the way the Lexus ES is set up. Now don't take this the wrong way - I'm not saying the Lexus ES don't handle good. It handles well for what it is - a luxury sedan. But in no way its a "sporty" luxury sedan. And that's fine - it doesn't have to handle like the GS, 5, E and A6 because it'll do great without handling like them. I'm not sure why people want the ES to be those cars when its never intended to be those cars.

spwolf

It certainly does not compete with A4, but it does compete with A6 and other cars in the class... I suggest you go to the dealership and talk to the people there what are they cross-shopping ES with.

As to why I think that, it is because I live in Europe, and your competitors do not exist here. As I mentioned several times so far, all European magazines are calling it A6/E/5 competitor, and I personally think it is delusional to thank that majority of people buying base models of these vehicles are buying it for RWD or handling characteristics, and even then that they are not drastically different from new ES.

Now if we are talking about higher end of the market, like 540i or 535d, then it is another story, but these days those buyers are in minority, especially in Europe, where these vehicles are mostly sold with 2.0 tdi engines.

Maybe because you live in Europe and this is why we are having a difference of opinion. The thing is - Europe sees the Lexus ES as a A6, 5, and E competition because Lexus is axing the GS there and selling the ES there for the first time. When you cancel something and add something that has never been sold there, its likely people will think "similar competition." However - that doesn't make it an actually competitor to the A6, 5, and E. A car competes within its segment because of the traits it shares with the other vehicles.

The GS better competes with the A6, 5 and E because it offers RWD and AWD. The A6 is in there because of its longitudinal FWD and AWD system. The driving dynamics, the size, the luxury, the craftmenship, and etc... all play a role in how the car competes within a segment.

While I agree that majority of people buying a base model of these vehicles aren't buying it for the RWD or handling, it doesn't mean the ES competes directly with the A6, 5 and E.

And I disagree. RWD/AWD and longitudinal FWD/AWD is drastically different from each other. Its mechanically impossible for the 2019 Lexus ES to handle as good as a Lexus GS or BMW 5 Series because of the way the Lexus ES is set up. Now don't take this the wrong way - I'm not saying the Lexus ES don't handle good. It handles well for what it is - a luxury sedan. But in no way its a "sporty" luxury sedan. And that's fine - it doesn't have to handle like the GS, 5, E and A6 because it'll do great without handling like them. I'm not sure why people want the ES to be those cars when its never intended to be those cars.

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?


The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?


The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?


The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?


The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

All very I there's ting and pretty positive overall - so far so good.
Have been watching Tesla road tests on you tube - pretty impressive looks like the future what is Lexus planning so as not to be left behind? The Tesla is good looking , apparently virtually silent and extremely swift. Impressive despite various negative reports I have read, if they get this car fully sorted they are going to take a chunk of customers.

All very I there's ting and pretty positive overall - so far so good.
Have been watching Tesla road tests on you tube - pretty impressive looks like the future what is Lexus planning so as not to be left behind? The Tesla is good looking , apparently virtually silent and extremely swift. Impressive despite various negative reports I have read, if they get this car fully sorted they are going to take a chunk of customers.

All very I there's ting and pretty positive overall - so far so good.
Have been watching Tesla road tests on you tube - pretty impressive looks like the future what is Lexus planning so as not to be left behind? The Tesla is good looking , apparently virtually silent and extremely swift. Impressive despite various negative reports I have read, if they get this car fully sorted they are going to take a chunk of customers.

All very I there's ting and pretty positive overall - so far so good.
Have been watching Tesla road tests on you tube - pretty impressive looks like the future what is Lexus planning so as not to be left behind? The Tesla is good looking , apparently virtually silent and extremely swift. Impressive despite various negative reports I have read, if they get this car fully sorted they are going to take a chunk of customers.

Levi

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?


The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

I have to agree, competition is not defined by the car specs or drivetrain but more by the customer base. I am currently in the market and my choices are the 2019 ES F-Sport or the Audi A6. I am sure i'm not alone in this thinking. Your argument seems to focus too much on specs and pricing and totally ignores the main target of selling cars, the buyer. A buyer who wants a larger car would not even consider the A4, C-Class or 3 series. I know I wouldn't. If I was in the market for a car that size I would look at the IS. As many have pointed out the ES sits in the middle of two segments and as such competes in some fashion with both segments depending on what you are looking for size or driving ability as luxury is pretty consistent across the board..

Levi

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?


The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

I have to agree, competition is not defined by the car specs or drivetrain but more by the customer base. I am currently in the market and my choices are the 2019 ES F-Sport or the Audi A6. I am sure i'm not alone in this thinking. Your argument seems to focus too much on specs and pricing and totally ignores the main target of selling cars, the buyer. A buyer who wants a larger car would not even consider the A4, C-Class or 3 series. I know I wouldn't. If I was in the market for a car that size I would look at the IS. As many have pointed out the ES sits in the middle of two segments and as such competes in some fashion with both segments depending on what you are looking for size or driving ability as luxury is pretty consistent across the board..

Levi

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?


The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

I have to agree, competition is not defined by the car specs or drivetrain but more by the customer base. I am currently in the market and my choices are the 2019 ES F-Sport or the Audi A6. I am sure i'm not alone in this thinking. Your argument seems to focus too much on specs and pricing and totally ignores the main target of selling cars, the buyer. A buyer who wants a larger car would not even consider the A4, C-Class or 3 series. I know I wouldn't. If I was in the market for a car that size I would look at the IS. As many have pointed out the ES sits in the middle of two segments and as such competes in some fashion with both segments depending on what you are looking for size or driving ability as luxury is pretty consistent across the board..

Levi

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?


The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

I have to agree, competition is not defined by the car specs or drivetrain but more by the customer base. I am currently in the market and my choices are the 2019 ES F-Sport or the Audi A6. I am sure i'm not alone in this thinking. Your argument seems to focus too much on specs and pricing and totally ignores the main target of selling cars, the buyer. A buyer who wants a larger car would not even consider the A4, C-Class or 3 series. I know I wouldn't. If I was in the market for a car that size I would look at the IS. As many have pointed out the ES sits in the middle of two segments and as such competes in some fashion with both segments depending on what you are looking for size or driving ability as luxury is pretty consistent across the board..

Levi

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?

The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

If I'm a broken record, then everyone else that has been debating with me on this opinion is too. We are all just going back and fourth so how is it that I'm the only broken record? Don't get hostile.

I never said cars has to be in the same segment to target the same customer. Customers have liquidity - they can buy whatever they want. The point was that the Lexus ES doesn't compete against the A6, 5 and E.
Secondly - like I mentioned before. Cars within a segment have to be comparable on multiple departments to be in the same segment together. RWD or FWD alone - doesn't matter - its how the FWD drives or RWD drives. IE: The Civic Type R (FWD) competes with STi and Golf R.
Similarity - the 1 Series RWD (which will be FWD in 2019) competes with the A-Class likely due to its ability that they both share good driving dynamics and other factors. If - the Lexus ES had a longitudinal FWD layout - I would say it definitely competes with the A6, 5, and E. But because it has a transverse FWD layout with MacPherson suspensions that aren't reworked, it'll just never feel like a A6, 5, or E. To add further evidence - the Lexus ES in Europe is only the hybrid model with the CVT. This is not a recipe to dethrone the 5 Series or E-Class in Europe.

Actually - people did. Spwolf believes that the ES competes with the A6, 5 and E. And that's what we were talking about.

To understand why the Lexus GS didn't sell well in Europe, you have to understand the European market. No Japanese brand does well in Europe and this is why no Japanese brand really targets Europe heavily. There is a reason why the new Lexus ES is created for the Chinese market because the USA and Chinese market is the biggest market right now. There is a reason why only 1 version (hybrid) of the Lexus ES is selling in Europe. If Lexus was gunning for the 5 and E they would have probably introduced more ES models to the European market. A Hybrid ES with a CVT isn't going to dethrone the 5 Series or E-Class sales. Toyota knows this - this is why they aren't really pushing it. Toyota likely want the ES in Europe to just fill a GS void temporarily; Toyota released a statement they canceled the GS in Europe due to emissions - not sales. Meaning - the GS can come back to Europe once they figure out a more efficient engine that can sustain with Europe's future emission laws.
The 5 Series and E-Class are on home territory. The 5 Series and E-Class are almost impossible to beat in Europe; just like how Hyundai and KIA are impossible to beat in Korea.

Levi

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?

The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

If I'm a broken record, then everyone else that has been debating with me on this opinion is too. We are all just going back and fourth so how is it that I'm the only broken record? Don't get hostile.

I never said cars has to be in the same segment to target the same customer. Customers have liquidity - they can buy whatever they want. The point was that the Lexus ES doesn't compete against the A6, 5 and E.
Secondly - like I mentioned before. Cars within a segment have to be comparable on multiple departments to be in the same segment together. RWD or FWD alone - doesn't matter - its how the FWD drives or RWD drives. IE: The Civic Type R (FWD) competes with STi and Golf R.
Similarity - the 1 Series RWD (which will be FWD in 2019) competes with the A-Class likely due to its ability that they both share good driving dynamics and other factors. If - the Lexus ES had a longitudinal FWD layout - I would say it definitely competes with the A6, 5, and E. But because it has a transverse FWD layout with MacPherson suspensions that aren't reworked, it'll just never feel like a A6, 5, or E. To add further evidence - the Lexus ES in Europe is only the hybrid model with the CVT. This is not a recipe to dethrone the 5 Series or E-Class in Europe.

Actually - people did. Spwolf believes that the ES competes with the A6, 5 and E. And that's what we were talking about.

To understand why the Lexus GS didn't sell well in Europe, you have to understand the European market. No Japanese brand does well in Europe and this is why no Japanese brand really targets Europe heavily. There is a reason why the new Lexus ES is created for the Chinese market because the USA and Chinese market is the biggest market right now. There is a reason why only 1 version (hybrid) of the Lexus ES is selling in Europe. If Lexus was gunning for the 5 and E they would have probably introduced more ES models to the European market. A Hybrid ES with a CVT isn't going to dethrone the 5 Series or E-Class sales. Toyota knows this - this is why they aren't really pushing it. Toyota likely want the ES in Europe to just fill a GS void temporarily; Toyota released a statement they canceled the GS in Europe due to emissions - not sales. Meaning - the GS can come back to Europe once they figure out a more efficient engine that can sustain with Europe's future emission laws.
The 5 Series and E-Class are on home territory. The 5 Series and E-Class are almost impossible to beat in Europe; just like how Hyundai and KIA are impossible to beat in Korea.

Levi

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?

The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

If I'm a broken record, then everyone else that has been debating with me on this opinion is too. We are all just going back and fourth so how is it that I'm the only broken record? Don't get hostile.

I never said cars has to be in the same segment to target the same customer. Customers have liquidity - they can buy whatever they want. The point was that the Lexus ES doesn't compete against the A6, 5 and E.
Secondly - like I mentioned before. Cars within a segment have to be comparable on multiple departments to be in the same segment together. RWD or FWD alone - doesn't matter - its how the FWD drives or RWD drives. IE: The Civic Type R (FWD) competes with STi and Golf R.
Similarity - the 1 Series RWD (which will be FWD in 2019) competes with the A-Class likely due to its ability that they both share good driving dynamics and other factors. If - the Lexus ES had a longitudinal FWD layout - I would say it definitely competes with the A6, 5, and E. But because it has a transverse FWD layout with MacPherson suspensions that aren't reworked, it'll just never feel like a A6, 5, or E. To add further evidence - the Lexus ES in Europe is only the hybrid model with the CVT. This is not a recipe to dethrone the 5 Series or E-Class in Europe.

Actually - people did. Spwolf believes that the ES competes with the A6, 5 and E. And that's what we were talking about.

To understand why the Lexus GS didn't sell well in Europe, you have to understand the European market. No Japanese brand does well in Europe and this is why no Japanese brand really targets Europe heavily. There is a reason why the new Lexus ES is created for the Chinese market because the USA and Chinese market is the biggest market right now. There is a reason why only 1 version (hybrid) of the Lexus ES is selling in Europe. If Lexus was gunning for the 5 and E they would have probably introduced more ES models to the European market. A Hybrid ES with a CVT isn't going to dethrone the 5 Series or E-Class sales. Toyota knows this - this is why they aren't really pushing it. Toyota likely want the ES in Europe to just fill a GS void temporarily; Toyota released a statement they canceled the GS in Europe due to emissions - not sales. Meaning - the GS can come back to Europe once they figure out a more efficient engine that can sustain with Europe's future emission laws.
The 5 Series and E-Class are on home territory. The 5 Series and E-Class are almost impossible to beat in Europe; just like how Hyundai and KIA are impossible to beat in Korea.

Levi

@Sakura Cars do not have to be the same to compete for the same target customer. 1 Series is RWD and competes against FWD A Class. But you start sounding like a broken record. Nobody on here disputes the fact that the ES is not the same as the GS or the German rivals you mention, but they nonetheless compete with each other. If the RWD is so important, why did Lexus sell (in Europe) only 12K units in 6 years?

The ES the same size as the A6 in every measure. The new S6 gets only turbo V6.

If I'm a broken record, then everyone else that has been debating with me on this opinion is too. We are all just going back and fourth so how is it that I'm the only broken record? Don't get hostile.

I never said cars has to be in the same segment to target the same customer. Customers have liquidity - they can buy whatever they want. The point was that the Lexus ES doesn't compete against the A6, 5 and E.
Secondly - like I mentioned before. Cars within a segment have to be comparable on multiple departments to be in the same segment together. RWD or FWD alone - doesn't matter - its how the FWD drives or RWD drives. IE: The Civic Type R (FWD) competes with STi and Golf R.
Similarity - the 1 Series RWD (which will be FWD in 2019) competes with the A-Class likely due to its ability that they both share good driving dynamics and other factors. If - the Lexus ES had a longitudinal FWD layout - I would say it definitely competes with the A6, 5, and E. But because it has a transverse FWD layout with MacPherson suspensions that aren't reworked, it'll just never feel like a A6, 5, or E. To add further evidence - the Lexus ES in Europe is only the hybrid model with the CVT. This is not a recipe to dethrone the 5 Series or E-Class in Europe.

Actually - people did. Spwolf believes that the ES competes with the A6, 5 and E. And that's what we were talking about.

To understand why the Lexus GS didn't sell well in Europe, you have to understand the European market. No Japanese brand does well in Europe and this is why no Japanese brand really targets Europe heavily. There is a reason why the new Lexus ES is created for the Chinese market because the USA and Chinese market is the biggest market right now. There is a reason why only 1 version (hybrid) of the Lexus ES is selling in Europe. If Lexus was gunning for the 5 and E they would have probably introduced more ES models to the European market. A Hybrid ES with a CVT isn't going to dethrone the 5 Series or E-Class sales. Toyota knows this - this is why they aren't really pushing it. Toyota likely want the ES in Europe to just fill a GS void temporarily; Toyota released a statement they canceled the GS in Europe due to emissions - not sales. Meaning - the GS can come back to Europe once they figure out a more efficient engine that can sustain with Europe's future emission laws.
The 5 Series and E-Class are on home territory. The 5 Series and E-Class are almost impossible to beat in Europe; just like how Hyundai and KIA are impossible to beat in Korea.

Sakura

To understand why the Lexus GS didn't sell well in Europe, you have to understand the European market. No Japanese brand does well in Europe and this is why no Japanese brand really targets Europe heavily.

I am sorry if I came through as hostile, that was not my intention.


That is again a chicken or egg dilema. And yet, Japanese brands do quite well in Europe. It would be more accurate to say Japanese Premium brands do not do well in Europe, Europe has even no Acura. To sell with a markup you need a brand more than a product. I know you mention Audi as Premium, but looking at SUV/CUVs for example, a Q7 is in no quantifiable way better than a Touareg, they are exactly the same, yet it deamed a worse value because of the VW badge. So imagine how hard it is for any foreign brand, including Cadillac or Maserati.

Sakura

To understand why the Lexus GS didn't sell well in Europe, you have to understand the European market. No Japanese brand does well in Europe and this is why no Japanese brand really targets Europe heavily.

I am sorry if I came through as hostile, that was not my intention.


That is again a chicken or egg dilema. And yet, Japanese brands do quite well in Europe. It would be more accurate to say Japanese Premium brands do not do well in Europe, Europe has even no Acura. To sell with a markup you need a brand more than a product. I know you mention Audi as Premium, but looking at SUV/CUVs for example, a Q7 is in no quantifiable way better than a Touareg, they are exactly the same, yet it deamed a worse value because of the VW badge. So imagine how hard it is for any foreign brand, including Cadillac or Maserati.

Sakura

To understand why the Lexus GS didn't sell well in Europe, you have to understand the European market. No Japanese brand does well in Europe and this is why no Japanese brand really targets Europe heavily.

I am sorry if I came through as hostile, that was not my intention.


That is again a chicken or egg dilema. And yet, Japanese brands do quite well in Europe. It would be more accurate to say Japanese Premium brands do not do well in Europe, Europe has even no Acura. To sell with a markup you need a brand more than a product. I know you mention Audi as Premium, but looking at SUV/CUVs for example, a Q7 is in no quantifiable way better than a Touareg, they are exactly the same, yet it deamed a worse value because of the VW badge. So imagine how hard it is for any foreign brand, including Cadillac or Maserati.