Modified Lexus UX on Display at Pebble Beach Concours d’Elegance

After seeing that video, UX sales are gonna be on fire.

The NX was an instant hit as well.

After seeing that video, UX sales are gonna be on fire.

The NX was an instant hit as well.

After seeing that video, UX sales are gonna be on fire.

The NX was an instant hit as well.

Make sure you watch it with a decent computer/device. 60 fps is glorious :). I can't wait for some actual test drive videos.

Make sure you watch it with a decent computer/device. 60 fps is glorious :). I can't wait for some actual test drive videos.

Make sure you watch it with a decent computer/device. 60 fps is glorious :). I can't wait for some actual test drive videos.

Make sure you watch it with a decent computer/device. 60 fps is glorious :). I can't wait for some actual test drive videos.

One thing that puzzles me about the 100B program was, we never really saw it in testing. Why was this never spotted in prototype (final design) nor mule form within the last 2 years? The last sight of this was, the CT based mules in May 2013, June 2013, July 2015, and August 2016.
fff





I have never seen spy shots of the actual UX once, save for this mysterious Nurburgring spy shot of the supposed Prius v in October 2017.


I think the original source for that shot claiming Prius v, was an idiot and it was most likely the UX250h. I suggested this last year but didn't have enough evidence to prove it. No way it was worth anytime to be testing a Toyota hybrid nameplate on the Ring, unlike say a Lexus. Whoever came up with that silly rumour should ashamed, as this is how adequate news flow is weakened, by uninformative reporting.

Not sure what Lexus was so desperate to hide, compared to the LS and ES being spotted testing. Heck, even LC was spotted testing in mule and prototype form. It is really in their best interest not to do soley digital prototyping like a dozen years ago with some cars rushed into production.

One thing that puzzles me about the 100B program was, we never really saw it in testing. Why was this never spotted in prototype (final design) nor mule form within the last 2 years? The last sight of this was, the CT based mules in May 2013, June 2013, July 2015, and August 2016.
fff





I have never seen spy shots of the actual UX once, save for this mysterious Nurburgring spy shot of the supposed Prius v in October 2017.


I think the original source for that shot claiming Prius v, was an idiot and it was most likely the UX250h. I suggested this last year but didn't have enough evidence to prove it. No way it was worth anytime to be testing a Toyota hybrid nameplate on the Ring, unlike say a Lexus. Whoever came up with that silly rumour should ashamed, as this is how adequate news flow is weakened, by uninformative reporting.

Not sure what Lexus was so desperate to hide, compared to the LS and ES being spotted testing. Heck, even LC was spotted testing in mule and prototype form. It is really in their best interest not to do soley digital prototyping like a dozen years ago with some cars rushed into production.

One thing that puzzles me about the 100B program was, we never really saw it in testing. Why was this never spotted in prototype (final design) nor mule form within the last 2 years? The last sight of this was, the CT based mules in May 2013, June 2013, July 2015, and August 2016.
fff





I have never seen spy shots of the actual UX once, save for this mysterious Nurburgring spy shot of the supposed Prius v in October 2017.


I think the original source for that shot claiming Prius v, was an idiot and it was most likely the UX250h. I suggested this last year but didn't have enough evidence to prove it. No way it was worth anytime to be testing a Toyota hybrid nameplate on the Ring, unlike say a Lexus. Whoever came up with that silly rumour should ashamed, as this is how adequate news flow is weakened, by uninformative reporting.

Not sure what Lexus was so desperate to hide, compared to the LS and ES being spotted testing. Heck, even LC was spotted testing in mule and prototype form. It is really in their best interest not to do soley digital prototyping like a dozen years ago with some cars rushed into production.

One thing that puzzles me about the 100B program was, we never really saw it in testing. Why was this never spotted in prototype (final design) nor mule form within the last 2 years? The last sight of this was, the CT based mules in May 2013, June 2013, July 2015, and August 2016.
fff





I have never seen spy shots of the actual UX once, save for this mysterious Nurburgring spy shot of the supposed Prius v in October 2017.


I think the original source for that shot claiming Prius v, was an idiot and it was most likely the UX250h. I suggested this last year but didn't have enough evidence to prove it. No way it was worth anytime to be testing a Toyota hybrid nameplate on the Ring, unlike say a Lexus. Whoever came up with that silly rumour should ashamed, as this is how adequate news flow is weakened, by uninformative reporting.

Not sure what Lexus was so desperate to hide, compared to the LS and ES being spotted testing. Heck, even LC was spotted testing in mule and prototype form. It is really in their best interest not to do soley digital prototyping like a dozen years ago with some cars rushed into production.

^^ I assume that some vehicles go under the radar as they are not something that really appeals to a spy photographer. Looking at those Nurburgring pics it could be confused with a number of vehicles.

Personally I was very happy to see a nice reveal without 100,000 spy photos and theories. The UX in pics exceeded my expectations.

^^ I assume that some vehicles go under the radar as they are not something that really appeals to a spy photographer. Looking at those Nurburgring pics it could be confused with a number of vehicles.

Personally I was very happy to see a nice reveal without 100,000 spy photos and theories. The UX in pics exceeded my expectations.

^^ I assume that some vehicles go under the radar as they are not something that really appeals to a spy photographer. Looking at those Nurburgring pics it could be confused with a number of vehicles.

Personally I was very happy to see a nice reveal without 100,000 spy photos and theories. The UX in pics exceeded my expectations.

^^ I assume that some vehicles go under the radar as they are not something that really appeals to a spy photographer. Looking at those Nurburgring pics it could be confused with a number of vehicles.

Personally I was very happy to see a nice reveal without 100,000 spy photos and theories. The UX in pics exceeded my expectations.

Carmaker1

One thing that puzzles me about the 100B program was, we never really saw it in testing. Why was this never spotted in prototype (final design) nor mule form within the last 2 years? The last sight of this was, the CT based mules in May 2013, June I think the original source for that shot claiming Prius v, was an idiot and it was most likely the UX250h. I suggested this last year but didn't have enough evidence to prove it. No way it was worth anytime to be testing a Toyota hybrid nameplate on the Ring, unlike say a Lexus. Whoever came up with that silly rumour should ashamed, as this is how adequate news flow is weakened, by uninformative reporting.

Not sure what Lexus was so desperate to hide, compared to the LS and ES being spotted testing. Heck, even LC was spotted testing in mule and prototype form. It is really in their best interest not to do soley digital prototyping like a dozen years ago with some cars rushed into production.

They probably tested it in C-HR body and nobody guessed it is a Lexus.

Otherwise, that Toyota is likely a Prius SUV, similar to Rav4, maybe 7 seater? And it might indeed replace Prius v. It certainly looks bigger than C-HR and UX.

And Toyota has been testing on ring for quite a while... I remember C-HR was tested there and if my memory serves me, even 2011 Yaris was tested a lot there for high speed stability.

Carmaker1

One thing that puzzles me about the 100B program was, we never really saw it in testing. Why was this never spotted in prototype (final design) nor mule form within the last 2 years? The last sight of this was, the CT based mules in May 2013, June I think the original source for that shot claiming Prius v, was an idiot and it was most likely the UX250h. I suggested this last year but didn't have enough evidence to prove it. No way it was worth anytime to be testing a Toyota hybrid nameplate on the Ring, unlike say a Lexus. Whoever came up with that silly rumour should ashamed, as this is how adequate news flow is weakened, by uninformative reporting.

Not sure what Lexus was so desperate to hide, compared to the LS and ES being spotted testing. Heck, even LC was spotted testing in mule and prototype form. It is really in their best interest not to do soley digital prototyping like a dozen years ago with some cars rushed into production.

They probably tested it in C-HR body and nobody guessed it is a Lexus.

Otherwise, that Toyota is likely a Prius SUV, similar to Rav4, maybe 7 seater? And it might indeed replace Prius v. It certainly looks bigger than C-HR and UX.

And Toyota has been testing on ring for quite a while... I remember C-HR was tested there and if my memory serves me, even 2011 Yaris was tested a lot there for high speed stability.

Carmaker1

One thing that puzzles me about the 100B program was, we never really saw it in testing. Why was this never spotted in prototype (final design) nor mule form within the last 2 years? The last sight of this was, the CT based mules in May 2013, June I think the original source for that shot claiming Prius v, was an idiot and it was most likely the UX250h. I suggested this last year but didn't have enough evidence to prove it. No way it was worth anytime to be testing a Toyota hybrid nameplate on the Ring, unlike say a Lexus. Whoever came up with that silly rumour should ashamed, as this is how adequate news flow is weakened, by uninformative reporting.

Not sure what Lexus was so desperate to hide, compared to the LS and ES being spotted testing. Heck, even LC was spotted testing in mule and prototype form. It is really in their best interest not to do soley digital prototyping like a dozen years ago with some cars rushed into production.

They probably tested it in C-HR body and nobody guessed it is a Lexus.

Otherwise, that Toyota is likely a Prius SUV, similar to Rav4, maybe 7 seater? And it might indeed replace Prius v. It certainly looks bigger than C-HR and UX.

And Toyota has been testing on ring for quite a while... I remember C-HR was tested there and if my memory serves me, even 2011 Yaris was tested a lot there for high speed stability.

Carmaker1

One thing that puzzles me about the 100B program was, we never really saw it in testing. Why was this never spotted in prototype (final design) nor mule form within the last 2 years? The last sight of this was, the CT based mules in May 2013, June I think the original source for that shot claiming Prius v, was an idiot and it was most likely the UX250h. I suggested this last year but didn't have enough evidence to prove it. No way it was worth anytime to be testing a Toyota hybrid nameplate on the Ring, unlike say a Lexus. Whoever came up with that silly rumour should ashamed, as this is how adequate news flow is weakened, by uninformative reporting.

Not sure what Lexus was so desperate to hide, compared to the LS and ES being spotted testing. Heck, even LC was spotted testing in mule and prototype form. It is really in their best interest not to do soley digital prototyping like a dozen years ago with some cars rushed into production.

They probably tested it in C-HR body and nobody guessed it is a Lexus.

Otherwise, that Toyota is likely a Prius SUV, similar to Rav4, maybe 7 seater? And it might indeed replace Prius v. It certainly looks bigger than C-HR and UX.

And Toyota has been testing on ring for quite a while... I remember C-HR was tested there and if my memory serves me, even 2011 Yaris was tested a lot there for high speed stability.

http://www.autonews.com/article/20180408/RETAIL01/180409739/lexus-ux-aims-to-bridge-price-age-gap

Lexus UX aims to bridge price, age gap

NEW YORK — The diminutive Lexus UX crossover has a 17.1-foot turning radius, which is best in segment. That means it could do a U-turn in a standard driveway or a regulation squash court.

Lexus General Manager Jeff Bracken makes the comparisons to drive home a broader point about the entry-level Lexus arriving in December: It's looking for that elusive automotive fountain of youth.

Younger buyers, who are the gateway to a lifetime of brand loyalty, are most likely to be found in vertically oriented neighborhoods where space is tight and a maneuverable "urban explorer"— or UX — could draw them to the brand.

"We are trying to get at an audience that's probably about 35 years old, men and women by the way, and I suppose you could throw in the millennial group as well," Bracken told Automotive News on the sidelines of the New York auto show.

"And that would be a huge win for us because, clearly, with our current average buyer with all our vehicles at 60, we have a ways to go," Bracken said last month.

For Lexus to bridge the age gap, it has to bridge the price gap between its more affordable vehicles and the disposable income of younger buyers. Lexus' German rivals already have entry-level vehicles around $30,000 and are moving lower.

Lexus has said $30,000 is too low for luxury, but there's still some maneuvering room. Lexus' previous entry model, the CT hatchback, has been discontinued, and the compact NX crossover is about 6 inches longer than the UX, an inch wider and 4 inches taller, and starts at around $37,000 including shipping.

Lexus hasn't set prices for the UX, which will come in gasoline and hybrid versions, but clearly Bracken would like to have a competitive entry in a fast-growing segment. Lowering the average age of the Lexus buyer depends on both the younger demographic and on generating enough sales volume.

'The cool kids'

Dave Sullivan, manager of product analysis at AutoPacific, said he'd like to see a UX starting price of around $33,000. That price point would allow Lexus to test how the brand resonates with younger buyers. Sullivan would also like to see the hybrid as a no-cost option, though he doesn't think that's likely.

The UX is the right vehicle for Lexus to experiment with ownership options, such as the subscription pilot the brand is working on, Sullivan said in an email. "A subscription service is what all the cool kids are doing these days," he said.

Bracken said Lexus is still trying to figure out the model, which may not be called a "subscription," but would work like a monthly smartphone payment. It could be an "all inclusive" package that covers everything but gasoline. If that works, additional Lexus models could be included to draw younger buyers.

Not grandma's Lexus

Of course, Lexus has to get those customers through the door first, and that's where the crossover's provocative styling comes in, along with its lower ride height, which moves it away stylistically from the family-oriented crossovers and SUVs living in the suburbs.

"Our take on millenials is that it's really, really difficult to tell them, 'We're building a car for you.' That's almost a turnoff," said Bracken. So Lexus used market research and the expertise of its first female chief engineer, Chika Kako, to get their attention.

Sullivan thinks going bold was the right move. "The styling is polarizing but in a way that people won't mistake it for the Lexus their grandmother drives," he said.

Bracken said the brand has set an initial sales target of 20,000 per year for the UX, which is similar to initial expectations of the NX when it arrived for the 2015 model year. NX sales surprised on the upside and hit nearly 60,000 units last year.

"It would be wonderful if the UX heads down that same path," Bracken said.

http://www.autonews.com/article/20180408/RETAIL01/180409739/lexus-ux-aims-to-bridge-price-age-gap

Lexus UX aims to bridge price, age gap

NEW YORK — The diminutive Lexus UX crossover has a 17.1-foot turning radius, which is best in segment. That means it could do a U-turn in a standard driveway or a regulation squash court.

Lexus General Manager Jeff Bracken makes the comparisons to drive home a broader point about the entry-level Lexus arriving in December: It's looking for that elusive automotive fountain of youth.

Younger buyers, who are the gateway to a lifetime of brand loyalty, are most likely to be found in vertically oriented neighborhoods where space is tight and a maneuverable "urban explorer"— or UX — could draw them to the brand.

"We are trying to get at an audience that's probably about 35 years old, men and women by the way, and I suppose you could throw in the millennial group as well," Bracken told Automotive News on the sidelines of the New York auto show.

"And that would be a huge win for us because, clearly, with our current average buyer with all our vehicles at 60, we have a ways to go," Bracken said last month.

For Lexus to bridge the age gap, it has to bridge the price gap between its more affordable vehicles and the disposable income of younger buyers. Lexus' German rivals already have entry-level vehicles around $30,000 and are moving lower.

Lexus has said $30,000 is too low for luxury, but there's still some maneuvering room. Lexus' previous entry model, the CT hatchback, has been discontinued, and the compact NX crossover is about 6 inches longer than the UX, an inch wider and 4 inches taller, and starts at around $37,000 including shipping.

Lexus hasn't set prices for the UX, which will come in gasoline and hybrid versions, but clearly Bracken would like to have a competitive entry in a fast-growing segment. Lowering the average age of the Lexus buyer depends on both the younger demographic and on generating enough sales volume.

'The cool kids'

Dave Sullivan, manager of product analysis at AutoPacific, said he'd like to see a UX starting price of around $33,000. That price point would allow Lexus to test how the brand resonates with younger buyers. Sullivan would also like to see the hybrid as a no-cost option, though he doesn't think that's likely.

The UX is the right vehicle for Lexus to experiment with ownership options, such as the subscription pilot the brand is working on, Sullivan said in an email. "A subscription service is what all the cool kids are doing these days," he said.

Bracken said Lexus is still trying to figure out the model, which may not be called a "subscription," but would work like a monthly smartphone payment. It could be an "all inclusive" package that covers everything but gasoline. If that works, additional Lexus models could be included to draw younger buyers.

Not grandma's Lexus

Of course, Lexus has to get those customers through the door first, and that's where the crossover's provocative styling comes in, along with its lower ride height, which moves it away stylistically from the family-oriented crossovers and SUVs living in the suburbs.

"Our take on millenials is that it's really, really difficult to tell them, 'We're building a car for you.' That's almost a turnoff," said Bracken. So Lexus used market research and the expertise of its first female chief engineer, Chika Kako, to get their attention.

Sullivan thinks going bold was the right move. "The styling is polarizing but in a way that people won't mistake it for the Lexus their grandmother drives," he said.

Bracken said the brand has set an initial sales target of 20,000 per year for the UX, which is similar to initial expectations of the NX when it arrived for the 2015 model year. NX sales surprised on the upside and hit nearly 60,000 units last year.

"It would be wonderful if the UX heads down that same path," Bracken said.

http://www.autonews.com/article/20180408/RETAIL01/180409739/lexus-ux-aims-to-bridge-price-age-gap

Lexus UX aims to bridge price, age gap

NEW YORK — The diminutive Lexus UX crossover has a 17.1-foot turning radius, which is best in segment. That means it could do a U-turn in a standard driveway or a regulation squash court.

Lexus General Manager Jeff Bracken makes the comparisons to drive home a broader point about the entry-level Lexus arriving in December: It's looking for that elusive automotive fountain of youth.

Younger buyers, who are the gateway to a lifetime of brand loyalty, are most likely to be found in vertically oriented neighborhoods where space is tight and a maneuverable "urban explorer"— or UX — could draw them to the brand.

"We are trying to get at an audience that's probably about 35 years old, men and women by the way, and I suppose you could throw in the millennial group as well," Bracken told Automotive News on the sidelines of the New York auto show.

"And that would be a huge win for us because, clearly, with our current average buyer with all our vehicles at 60, we have a ways to go," Bracken said last month.

For Lexus to bridge the age gap, it has to bridge the price gap between its more affordable vehicles and the disposable income of younger buyers. Lexus' German rivals already have entry-level vehicles around $30,000 and are moving lower.

Lexus has said $30,000 is too low for luxury, but there's still some maneuvering room. Lexus' previous entry model, the CT hatchback, has been discontinued, and the compact NX crossover is about 6 inches longer than the UX, an inch wider and 4 inches taller, and starts at around $37,000 including shipping.

Lexus hasn't set prices for the UX, which will come in gasoline and hybrid versions, but clearly Bracken would like to have a competitive entry in a fast-growing segment. Lowering the average age of the Lexus buyer depends on both the younger demographic and on generating enough sales volume.

'The cool kids'

Dave Sullivan, manager of product analysis at AutoPacific, said he'd like to see a UX starting price of around $33,000. That price point would allow Lexus to test how the brand resonates with younger buyers. Sullivan would also like to see the hybrid as a no-cost option, though he doesn't think that's likely.

The UX is the right vehicle for Lexus to experiment with ownership options, such as the subscription pilot the brand is working on, Sullivan said in an email. "A subscription service is what all the cool kids are doing these days," he said.

Bracken said Lexus is still trying to figure out the model, which may not be called a "subscription," but would work like a monthly smartphone payment. It could be an "all inclusive" package that covers everything but gasoline. If that works, additional Lexus models could be included to draw younger buyers.

Not grandma's Lexus

Of course, Lexus has to get those customers through the door first, and that's where the crossover's provocative styling comes in, along with its lower ride height, which moves it away stylistically from the family-oriented crossovers and SUVs living in the suburbs.

"Our take on millenials is that it's really, really difficult to tell them, 'We're building a car for you.' That's almost a turnoff," said Bracken. So Lexus used market research and the expertise of its first female chief engineer, Chika Kako, to get their attention.

Sullivan thinks going bold was the right move. "The styling is polarizing but in a way that people won't mistake it for the Lexus their grandmother drives," he said.

Bracken said the brand has set an initial sales target of 20,000 per year for the UX, which is similar to initial expectations of the NX when it arrived for the 2015 model year. NX sales surprised on the upside and hit nearly 60,000 units last year.

"It would be wonderful if the UX heads down that same path," Bracken said.

http://www.autonews.com/article/20180408/RETAIL01/180409739/lexus-ux-aims-to-bridge-price-age-gap

Lexus UX aims to bridge price, age gap

NEW YORK — The diminutive Lexus UX crossover has a 17.1-foot turning radius, which is best in segment. That means it could do a U-turn in a standard driveway or a regulation squash court.

Lexus General Manager Jeff Bracken makes the comparisons to drive home a broader point about the entry-level Lexus arriving in December: It's looking for that elusive automotive fountain of youth.

Younger buyers, who are the gateway to a lifetime of brand loyalty, are most likely to be found in vertically oriented neighborhoods where space is tight and a maneuverable "urban explorer"— or UX — could draw them to the brand.

"We are trying to get at an audience that's probably about 35 years old, men and women by the way, and I suppose you could throw in the millennial group as well," Bracken told Automotive News on the sidelines of the New York auto show.

"And that would be a huge win for us because, clearly, with our current average buyer with all our vehicles at 60, we have a ways to go," Bracken said last month.

For Lexus to bridge the age gap, it has to bridge the price gap between its more affordable vehicles and the disposable income of younger buyers. Lexus' German rivals already have entry-level vehicles around $30,000 and are moving lower.

Lexus has said $30,000 is too low for luxury, but there's still some maneuvering room. Lexus' previous entry model, the CT hatchback, has been discontinued, and the compact NX crossover is about 6 inches longer than the UX, an inch wider and 4 inches taller, and starts at around $37,000 including shipping.

Lexus hasn't set prices for the UX, which will come in gasoline and hybrid versions, but clearly Bracken would like to have a competitive entry in a fast-growing segment. Lowering the average age of the Lexus buyer depends on both the younger demographic and on generating enough sales volume.

'The cool kids'

Dave Sullivan, manager of product analysis at AutoPacific, said he'd like to see a UX starting price of around $33,000. That price point would allow Lexus to test how the brand resonates with younger buyers. Sullivan would also like to see the hybrid as a no-cost option, though he doesn't think that's likely.

The UX is the right vehicle for Lexus to experiment with ownership options, such as the subscription pilot the brand is working on, Sullivan said in an email. "A subscription service is what all the cool kids are doing these days," he said.

Bracken said Lexus is still trying to figure out the model, which may not be called a "subscription," but would work like a monthly smartphone payment. It could be an "all inclusive" package that covers everything but gasoline. If that works, additional Lexus models could be included to draw younger buyers.

Not grandma's Lexus

Of course, Lexus has to get those customers through the door first, and that's where the crossover's provocative styling comes in, along with its lower ride height, which moves it away stylistically from the family-oriented crossovers and SUVs living in the suburbs.

"Our take on millenials is that it's really, really difficult to tell them, 'We're building a car for you.' That's almost a turnoff," said Bracken. So Lexus used market research and the expertise of its first female chief engineer, Chika Kako, to get their attention.

Sullivan thinks going bold was the right move. "The styling is polarizing but in a way that people won't mistake it for the Lexus their grandmother drives," he said.

Bracken said the brand has set an initial sales target of 20,000 per year for the UX, which is similar to initial expectations of the NX when it arrived for the 2015 model year. NX sales surprised on the upside and hit nearly 60,000 units last year.

"It would be wonderful if the UX heads down that same path," Bracken said.

$33k would be a great starting point for the 250h AWD, definitely not for the FWD 200. At that point the 250h could potentially steal some Subaru buyers (and better-off young people in general).

$33k would be a great starting point for the 250h AWD, definitely not for the FWD 200. At that point the 250h could potentially steal some Subaru buyers (and better-off young people in general).

$33k would be a great starting point for the 250h AWD, definitely not for the FWD 200. At that point the 250h could potentially steal some Subaru buyers (and better-off young people in general).

$33k would be a great starting point for the 250h AWD, definitely not for the FWD 200. At that point the 250h could potentially steal some Subaru buyers (and better-off young people in general).

ssun30

$33k would be a great starting point for the 250h AWD, definitely not for the FWD 200. At that point the 250h could potentially steal some Subaru buyers (and better-off young people in general).

As we wrote about previously, CT200h was $33k starting price (little bit less than that), so there is no way UX200 will start lower. CT200h will be at least 35k, and probably more like $36k but with AWD standard.

Lexus does not need to steal Subaru buyers in the US, it is Lexus. They certainly wont undercut Volvo either.

But yeah, this is why they also estimate 20k sales per year, 3x less than NX. It is not vehicle targeted for the US.

ssun30

$33k would be a great starting point for the 250h AWD, definitely not for the FWD 200. At that point the 250h could potentially steal some Subaru buyers (and better-off young people in general).

As we wrote about previously, CT200h was $33k starting price (little bit less than that), so there is no way UX200 will start lower. CT200h will be at least 35k, and probably more like $36k but with AWD standard.

Lexus does not need to steal Subaru buyers in the US, it is Lexus. They certainly wont undercut Volvo either.

But yeah, this is why they also estimate 20k sales per year, 3x less than NX. It is not vehicle targeted for the US.

ssun30

$33k would be a great starting point for the 250h AWD, definitely not for the FWD 200. At that point the 250h could potentially steal some Subaru buyers (and better-off young people in general).

As we wrote about previously, CT200h was $33k starting price (little bit less than that), so there is no way UX200 will start lower. CT200h will be at least 35k, and probably more like $36k but with AWD standard.

Lexus does not need to steal Subaru buyers in the US, it is Lexus. They certainly wont undercut Volvo either.

But yeah, this is why they also estimate 20k sales per year, 3x less than NX. It is not vehicle targeted for the US.