Sales Reports

Lexus Mid-Year 2018 Global Sales Report

Lexus RX L

Lexus has sold 327,838 vehicles worldwide in the first six months of 2018, representing a 7% increase over last year. Let’s break down the volume by region:

Country Approximate Sales % Change vs. 2017
North America 147,000 ≃0%
China (+ Hong Kong) 69,000 +14%
Europe 39,000 +7%
Japan 33,000 +50%
Middle East 15,000 -13%
East Asia 16,000 +21%

While sales have remained flat in North America and dipped in the Middle East, every other part of the world is on the upswing. Most impressive is the 50% jump in Japan, where the LS sedan, LC coupe, and the release of the LX SUV have made a major impact.

The global disinterest in sedans continues to hurt Lexus, as their lineup is light on crossover options. That said, the RX is a dominant force worldwide with 88,369 units sold, accounting for nearly 27% of all Lexus sales.

Projected out, Lexus could see global sales reach a record-setting 684,000 vehicles this year, a number that will only be boosted by the introduction of the seventh-generation ES sedan.

Comments
Great news here.... thanks dude.
awesome news for front page... good for NX and RX, UX will be awesome too.

LS got off to a great start as well. Hopefully now that Japanese pent up demand has subsidized, other countries can pick up a slack a bit.
A Japanese-language Lexus Global Newsroom release when run through Google Translate breaks down approximate Lexus sales by region. I've added some clarification as to the percentage changes to fit North America customs. Bottom line: January-June 2018 sales vs the same period in 2017 were flat in North America, declined in the Middle East and increased elsewhere in the world.

The sales results by major regions from January to June 2018 are as follows:

North America: Approximately 147,000 units (100% of the previous year) (similar to January-June 2017)
China (Including Hong Kong): Approximately 69,000 units (114% of the previous year) (+14% vs January-June 2017)
Europe: Approximately 39,000 units (107% compared with the previous year) (+7% vs January-June 2017)
Japan: Approximately 33,000 units (150% of the previous year) (+50% vs January-June 2017)
Middle East: Approximately 15,000 units (87% compared to the previous year) (-13% vs January-June 2017)
East Asia: Approximately 16,000 units (121% compared to the previous year) (+21% vs January-June 2017)

That leaves roughly 8800 units sold during January-June 2018 in other regions and markets such as South America, South Africa and Oceania.
So much for the (fabricated) doom and gloom around the brand, especially prevalent in the other Lexus community. Lexus is on its way to passing the 1 million annual mark in half a decade.
Awesome news. Sales should increase with the 7ES coming out very soon and the introduction of the 1UX coming at the end of this year...in the near future the LQ will debut as well...
Trexus
Awesome news. Sales should increase with the 7ES coming out very soon and the introduction of the 1UX coming at the end of this year...in the near future the LQ will debut as well...
it will be interesting to see UX pricing and how it compares in different markets.

What are they targetting with UX? Europe and Japan for sure, but what else? NX is on the road to do 170-180k sales worldwide. Can UX do 100k? or 150k? 200k?

ES will increase sales but it is a large car. Due to the natural drop in the US, I doubt it will be increasing its sales compared to 10 years ago worldwide, but it might keep it steady (China offsetting US).

LQ has a chance to do extra 40-50k sales worldwide. (GX and LX do around 35k-40k each).

So together, they will do around 200k extra.

Other bigger driver to the race to 1m could be China and lower import duties (25%>15%) which might help them a lot.
Another thing to remember is that Lexus is planning to offer RX300h with next generation. This will significantly increase the sales of RX worldwide, since 450h is very expensive and when you add various taxes and import duties in Europe and China, it becomes even more so.

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