Lexus USA Announces 2019 ES 350 & ES 300h Pricing


The all-new 2019 Lexus ES 350 will arrive in U.S. dealerships this September with a base price of $39,500, just $550 more than the outgoing model. The all-new ES 350 F SPORT package will be a $4,535 option, for a starting price of $44,035.

Pricing for the hybrid ES 300h has also been announced at $41,310 USD, making for a $510 decrease compared to its predecessor.

All prices exclude a $1,025 fee for delivery, processing and handling.

Lexus ES: Sixth Generation
Comments
There was a time when Japanese manufacturers put every tech gimmick out there even on economy cars. Like adjustable semi-active suspension, CD-ROM Satnav, oscillating AC vents, four wheel steering, the list goes on. And guess what happened? Their automotive industry crashed and burnt. This kind of situation only happens when the economy is healthy. Once another recession hits people will go back to the basics, and the Germans will dial back on their feature race. An infinite feature race is not sustainable. Of course it would be great to see them making feature-rich and overpowered Bubble-Era cars again. But the Bubble-Era is gone.

You are right on the whole German marketing BS. I don't intend to insult any German out there, but the country spent the entire cold war era trying to sell this idea of "superior German engineering" to the world and succeeded massively. What is the greatest technology the automotive industry has ever witnessed in the past two decades? Hybrid drive. It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
There was a time when Japanese manufacturers put every tech gimmick out there even on economy cars. Like adjustable semi-active suspension, CD-ROM Satnav, oscillating AC vents, four wheel steering, the list goes on. And guess what happened? Their automotive industry crashed and burnt. This kind of situation only happens when the economy is healthy. Once another recession hits people will go back to the basics, and the Germans will dial back on their feature race. An infinite feature race is not sustainable. Of course it would be great to see them making feature-rich and overpowered Bubble-Era cars again. But the Bubble-Era is gone.

You are right on the whole German marketing BS. I don't intend to insult any German out there, but the country spent the entire cold war era trying to sell this idea of "superior German engineering" to the world and succeeded massively. What is the greatest technology the automotive industry has ever witnessed in the past two decades? Hybrid drive. It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
There was a time when Japanese manufacturers put every tech gimmick out there even on economy cars. Like adjustable semi-active suspension, CD-ROM Satnav, oscillating AC vents, four wheel steering, the list goes on. And guess what happened? Their automotive industry crashed and burnt. This kind of situation only happens when the economy is healthy. Once another recession hits people will go back to the basics, and the Germans will dial back on their feature race. An infinite feature race is not sustainable. Of course it would be great to see them making feature-rich and overpowered Bubble-Era cars again. But the Bubble-Era is gone.

You are right on the whole German marketing BS. I don't intend to insult any German out there, but the country spent the entire cold war era trying to sell this idea of "superior German engineering" to the world and succeeded massively. What is the greatest technology the automotive industry has ever witnessed in the past two decades? Hybrid drive. It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
There was a time when Japanese manufacturers put every tech gimmick out there even on economy cars. Like adjustable semi-active suspension, CD-ROM Satnav, oscillating AC vents, four wheel steering, the list goes on. And guess what happened? Their automotive industry crashed and burnt. This kind of situation only happens when the economy is healthy. Once another recession hits people will go back to the basics, and the Germans will dial back on their feature race. An infinite feature race is not sustainable. Of course it would be great to see them making feature-rich and overpowered Bubble-Era cars again. But the Bubble-Era is gone.

You are right on the whole German marketing BS. I don't intend to insult any German out there, but the country spent the entire cold war era trying to sell this idea of "superior German engineering" to the world and succeeded massively. What is the greatest technology the automotive industry has ever witnessed in the past two decades? Hybrid drive. It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
There was a time when Japanese manufacturers put every tech gimmick out there even on economy cars. Like adjustable semi-active suspension, CD-ROM Satnav, oscillating AC vents, four wheel steering, the list goes on. And guess what happened? Their automotive industry crashed and burnt. This kind of situation only happens when the economy is healthy. Once another recession hits people will go back to the basics, and the Germans will dial back on their feature race. An infinite feature race is not sustainable. Of course it would be great to see them making feature-rich and overpowered Bubble-Era cars again. But the Bubble-Era is gone.

You are right on the whole German marketing BS. I don't intend to insult any German out there, but the country spent the entire cold war era trying to sell this idea of "superior German engineering" to the world and succeeded massively. What is the greatest technology the automotive industry has ever witnessed in the past two decades? Hybrid drive. It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
There was a time when Japanese manufacturers put every tech gimmick out there even on economy cars. Like adjustable semi-active suspension, CD-ROM Satnav, oscillating AC vents, four wheel steering, the list goes on. And guess what happened? Their automotive industry crashed and burnt. This kind of situation only happens when the economy is healthy. Once another recession hits people will go back to the basics, and the Germans will dial back on their feature race. An infinite feature race is not sustainable. Of course it would be great to see them making feature-rich and overpowered Bubble-Era cars again. But the Bubble-Era is gone.

You are right on the whole German marketing BS. I don't intend to insult any German out there, but the country spent the entire cold war era trying to sell this idea of "superior German engineering" to the world and succeeded massively. What is the greatest technology the automotive industry has ever witnessed in the past two decades? Hybrid drive. It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
I want to clarify that 'gimmick' as used in media (and me too) is an unfair term to use for any technology. It is a derogatory way of describing a feature one does not want/need/think useful. But what one wants/needs/thinks useful differs among each of us, so every feature will get a subjective judgement. Media uses the term gimmick to pass their subjective opinion as an objective fact.
I want to clarify that 'gimmick' as used in media (and me too) is an unfair term to use for any technology. It is a derogatory way of describing a feature one does not want/need/think useful. But what one wants/needs/thinks useful differs among each of us, so every feature will get a subjective judgement. Media uses the term gimmick to pass their subjective opinion as an objective fact.
I want to clarify that 'gimmick' as used in media (and me too) is an unfair term to use for any technology. It is a derogatory way of describing a feature one does not want/need/think useful. But what one wants/needs/thinks useful differs among each of us, so every feature will get a subjective judgement. Media uses the term gimmick to pass their subjective opinion as an objective fact.
I want to clarify that 'gimmick' as used in media (and me too) is an unfair term to use for any technology. It is a derogatory way of describing a feature one does not want/need/think useful. But what one wants/needs/thinks useful differs among each of us, so every feature will get a subjective judgement. Media uses the term gimmick to pass their subjective opinion as an objective fact.
I want to clarify that 'gimmick' as used in media (and me too) is an unfair term to use for any technology. It is a derogatory way of describing a feature one does not want/need/think useful. But what one wants/needs/thinks useful differs among each of us, so every feature will get a subjective judgement. Media uses the term gimmick to pass their subjective opinion as an objective fact.
I want to clarify that 'gimmick' as used in media (and me too) is an unfair term to use for any technology. It is a derogatory way of describing a feature one does not want/need/think useful. But what one wants/needs/thinks useful differs among each of us, so every feature will get a subjective judgement. Media uses the term gimmick to pass their subjective opinion as an objective fact.
Can’t wait to see this in the flesh .
Can’t wait to see this in the flesh .
Can’t wait to see this in the flesh .
Can’t wait to see this in the flesh .
Can’t wait to see this in the flesh .
Can’t wait to see this in the flesh .
ssun30
It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
Heh, I dont thinkt hey failed did they? I mean they sell 1.5m per year, and soon to be 2m. While all of the germans combined likely sell 10x less.
But sure, perception in some media is that hybrids suck and bad plugins rule, however in reality, it is obviously that the buyers of those cars do not read the press! :)

Case in point, downfall in diesel sales in Europe, despite ALL of the automotive media telling us diesels are awesome and it is just an missunderstanding, and how hybrids drive poorly, in reality diesel share in Europe went down from 55% to 38% in single year, which is biggest retraction in technology ever since Nokia failed... and next year I am pretty sure that diesel marketshare in Europe is going below 30%, something that none of the analysts ever predicted.

So I do wonder how much is media actually able to change perceptives lately, it seems that personal experience still rules in the customer, which can be seen by rapidly increasing hybrid sales by Toyota in Europe.
ssun30
It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
Heh, I dont thinkt hey failed did they? I mean they sell 1.5m per year, and soon to be 2m. While all of the germans combined likely sell 10x less.
But sure, perception in some media is that hybrids suck and bad plugins rule, however in reality, it is obviously that the buyers of those cars do not read the press! :)

Case in point, downfall in diesel sales in Europe, despite ALL of the automotive media telling us diesels are awesome and it is just an missunderstanding, and how hybrids drive poorly, in reality diesel share in Europe went down from 55% to 38% in single year, which is biggest retraction in technology ever since Nokia failed... and next year I am pretty sure that diesel marketshare in Europe is going below 30%, something that none of the analysts ever predicted.

So I do wonder how much is media actually able to change perceptives lately, it seems that personal experience still rules in the customer, which can be seen by rapidly increasing hybrid sales by Toyota in Europe.
ssun30
It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
Heh, I dont thinkt hey failed did they? I mean they sell 1.5m per year, and soon to be 2m. While all of the germans combined likely sell 10x less.
But sure, perception in some media is that hybrids suck and bad plugins rule, however in reality, it is obviously that the buyers of those cars do not read the press! :)

Case in point, downfall in diesel sales in Europe, despite ALL of the automotive media telling us diesels are awesome and it is just an missunderstanding, and how hybrids drive poorly, in reality diesel share in Europe went down from 55% to 38% in single year, which is biggest retraction in technology ever since Nokia failed... and next year I am pretty sure that diesel marketshare in Europe is going below 30%, something that none of the analysts ever predicted.

So I do wonder how much is media actually able to change perceptives lately, it seems that personal experience still rules in the customer, which can be seen by rapidly increasing hybrid sales by Toyota in Europe.
ssun30
It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
Heh, I dont thinkt hey failed did they? I mean they sell 1.5m per year, and soon to be 2m. While all of the germans combined likely sell 10x less.
But sure, perception in some media is that hybrids suck and bad plugins rule, however in reality, it is obviously that the buyers of those cars do not read the press! :)

Case in point, downfall in diesel sales in Europe, despite ALL of the automotive media telling us diesels are awesome and it is just an missunderstanding, and how hybrids drive poorly, in reality diesel share in Europe went down from 55% to 38% in single year, which is biggest retraction in technology ever since Nokia failed... and next year I am pretty sure that diesel marketshare in Europe is going below 30%, something that none of the analysts ever predicted.

So I do wonder how much is media actually able to change perceptives lately, it seems that personal experience still rules in the customer, which can be seen by rapidly increasing hybrid sales by Toyota in Europe.
ssun30
It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
Heh, I dont thinkt hey failed did they? I mean they sell 1.5m per year, and soon to be 2m. While all of the germans combined likely sell 10x less.
But sure, perception in some media is that hybrids suck and bad plugins rule, however in reality, it is obviously that the buyers of those cars do not read the press! :)

Case in point, downfall in diesel sales in Europe, despite ALL of the automotive media telling us diesels are awesome and it is just an missunderstanding, and how hybrids drive poorly, in reality diesel share in Europe went down from 55% to 38% in single year, which is biggest retraction in technology ever since Nokia failed... and next year I am pretty sure that diesel marketshare in Europe is going below 30%, something that none of the analysts ever predicted.

So I do wonder how much is media actually able to change perceptives lately, it seems that personal experience still rules in the customer, which can be seen by rapidly increasing hybrid sales by Toyota in Europe.
ssun30
It's incredible how badly Toyota failed with their marketing with hybrids (of course, it's their own fault for making hybrids the worst cars to drive). And now the Germans are trying to convince the world their souped-up start-and-stop is the next biggest revolution in the auto industry, because apparently they couldn't keep up in the full hybrid game with the Japanese nor in the EV game with the Chinese.
Heh, I dont thinkt hey failed did they? I mean they sell 1.5m per year, and soon to be 2m. While all of the germans combined likely sell 10x less.
But sure, perception in some media is that hybrids suck and bad plugins rule, however in reality, it is obviously that the buyers of those cars do not read the press! :)

Case in point, downfall in diesel sales in Europe, despite ALL of the automotive media telling us diesels are awesome and it is just an missunderstanding, and how hybrids drive poorly, in reality diesel share in Europe went down from 55% to 38% in single year, which is biggest retraction in technology ever since Nokia failed... and next year I am pretty sure that diesel marketshare in Europe is going below 30%, something that none of the analysts ever predicted.

So I do wonder how much is media actually able to change perceptives lately, it seems that personal experience still rules in the customer, which can be seen by rapidly increasing hybrid sales by Toyota in Europe.

S