Lexus USA Announces 2019 ES 350 & ES 300h Pricing

KOHIPEET

So you're suggesting, that the new GS won't make it to Europe? They might as well abandon the entire segment in Europe alltogether.

KOHIPEET

You see, I doubt that. If a new GS is in development, then why release the ES in Europe? Only to have the IS, the ES and the new GS in a few years time, on a shrinking, extremely competitive market.

Unless Lexus wants to establish a brand new segment between the GS and the IS but this, I think is even less likely. (perhaps they'll price it just slightly above the IS but that would cannibalize IS' sales)

If they want to succeed in this segment (success meaning sales at least in ballpark with the other manufacturer's) they need to have another, more powerfull híbrid.

From a car enthusiast point of view, we all get why the ES cannot be a true replacement for the GS (handling, driving dynamics, RWD vs FWD) but in layman terms, there's no denying in the increased price point. You could argue that "mainstream" customers will not care about it being FWD, but what about the quality of the materials? The comfort of the GS should definitely trump the ES. The GS ($46k) in the U.S is 8k more expensive than the ES ($39k) and in Europe, the difference is even wider, the IS starts at €36k and the GS at €53k (Spanish prices). The LS in Spain is €112k and $75k in the US, there needs to be a model in between to capture that spectrum of willingness to pay.

I still think that the ES cannot compete in the same E class and 5 Series segment in equal terms. Sure, the ES has certainly being upgraded but it still has the "Camry" or Toyota stigma, a very powerful and established name while the GS has its own brand equity. I see Lexus repositioning the GS as a for door coupe a la CLS Class or A7. Make no mistake, the GS is no SC, the GS has years of experience and it is a well developed brand in the world, it's harder to elevate the ES brand vis a vis GS when you can still leverage the GS.

It looks so much better without spoiler.

It looks so much better without spoiler.

It looks so much better without spoiler.

It looks so much better without spoiler.

What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?

What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?

What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?

What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?

renyeo

What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?

Most of the luxury brand sales here in Europe are in up to €40k sector... Lexus simply did not have much to offer there while Germans offer wide range of their vehicles in that price range.

All the recent products such as LC, LS, F models and even RX-L have moved up the price points compared to their previous versions.

renyeo

What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?

Most of the luxury brand sales here in Europe are in up to €40k sector... Lexus simply did not have much to offer there while Germans offer wide range of their vehicles in that price range.

All the recent products such as LC, LS, F models and even RX-L have moved up the price points compared to their previous versions.

renyeo

What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?

Most of the luxury brand sales here in Europe are in up to €40k sector... Lexus simply did not have much to offer there while Germans offer wide range of their vehicles in that price range.

All the recent products such as LC, LS, F models and even RX-L have moved up the price points compared to their previous versions.

renyeo

What saddens me is that Lexus is perceived to be depressing the pricepoints on its models. Or so is it?

Most of the luxury brand sales here in Europe are in up to €40k sector... Lexus simply did not have much to offer there while Germans offer wide range of their vehicles in that price range.

All the recent products such as LC, LS, F models and even RX-L have moved up the price points compared to their previous versions.

Look at 1:48 in the following video, is that a rear seat back adjuster?

Look at 1:48 in the following video, is that a rear seat back adjuster?

Look at 1:48 in the following video, is that a rear seat back adjuster?

Look at 1:48 in the following video, is that a rear seat back adjuster?

Madi

Look at 1:48 in the following video, is that a rear seat back adjuster?

Amazing video, thank you... Quality of the interior is pretty nice in good quality videos, looks great. They even matched the plastics colors in different interior models.

As to the rear recliner, yes, it seems to have electric rear recliner. and white F-Sport looks amazing.

Madi

Look at 1:48 in the following video, is that a rear seat back adjuster?

Amazing video, thank you... Quality of the interior is pretty nice in good quality videos, looks great. They even matched the plastics colors in different interior models.

As to the rear recliner, yes, it seems to have electric rear recliner. and white F-Sport looks amazing.

Madi

Look at 1:48 in the following video, is that a rear seat back adjuster?

Amazing video, thank you... Quality of the interior is pretty nice in good quality videos, looks great. They even matched the plastics colors in different interior models.

As to the rear recliner, yes, it seems to have electric rear recliner. and white F-Sport looks amazing.

Madi

Look at 1:48 in the following video, is that a rear seat back adjuster?

Amazing video, thank you... Quality of the interior is pretty nice in good quality videos, looks great. They even matched the plastics colors in different interior models.

As to the rear recliner, yes, it seems to have electric rear recliner. and white F-Sport looks amazing.

Madi

Now may some folks will stop the GS discontinuation non-sense after realizing that - as I said before -
- No AWD ES
- New GS is on development
:):)

Yup. People are quick to forget that the GS took a model-year off (2012) between the 3rd and 4th Generation :p I have a strong feeling that the 5th Generation will be a A7/Gran Coupe/CLS competitor.

Madi

Look at 1:48 in the following video, is that a rear seat back adjuster?

FINALLY! Great eye you have. I've been waiting for them to at least offer heated rear seats in the sedan lineup. I really hope that those rear controls make it to the US-spec vehicles.

Madi

Now may some folks will stop the GS discontinuation non-sense after realizing that - as I said before -
- No AWD ES
- New GS is on development
:):)

Yup. People are quick to forget that the GS took a model-year off (2012) between the 3rd and 4th Generation :p I have a strong feeling that the 5th Generation will be a A7/Gran Coupe/CLS competitor.

Madi

Look at 1:48 in the following video, is that a rear seat back adjuster?

FINALLY! Great eye you have. I've been waiting for them to at least offer heated rear seats in the sedan lineup. I really hope that those rear controls make it to the US-spec vehicles.

Madi

Now may some folks will stop the GS discontinuation non-sense after realizing that - as I said before -
- No AWD ES
- New GS is on development
:):)

Yup. People are quick to forget that the GS took a model-year off (2012) between the 3rd and 4th Generation :p I have a strong feeling that the 5th Generation will be a A7/Gran Coupe/CLS competitor.

Madi

Look at 1:48 in the following video, is that a rear seat back adjuster?

FINALLY! Great eye you have. I've been waiting for them to at least offer heated rear seats in the sedan lineup. I really hope that those rear controls make it to the US-spec vehicles.

Madi

Now may some folks will stop the GS discontinuation non-sense after realizing that - as I said before -
- No AWD ES
- New GS is on development
:):)

Yup. People are quick to forget that the GS took a model-year off (2012) between the 3rd and 4th Generation :p I have a strong feeling that the 5th Generation will be a A7/Gran Coupe/CLS competitor.

Madi

Look at 1:48 in the following video, is that a rear seat back adjuster?

FINALLY! Great eye you have. I've been waiting for them to at least offer heated rear seats in the sedan lineup. I really hope that those rear controls make it to the US-spec vehicles.

ThePenguin

Yup. People are quick to forget that the GS took a model-year off (2012) between the 3rd and 4th Generation :p I have a strong feeling that the 5th Generation will be a A7/Gran Coupe/CLS competitor.



FINALLY! Great eye you have. I've been waiting for them to at least offer heated rear seats in the sedan lineup. I really hope that those rear controls make it to the US-spec vehicles.

Rear heating is given for sure, even in US spec vehicles.

ThePenguin

Yup. People are quick to forget that the GS took a model-year off (2012) between the 3rd and 4th Generation :p I have a strong feeling that the 5th Generation will be a A7/Gran Coupe/CLS competitor.



FINALLY! Great eye you have. I've been waiting for them to at least offer heated rear seats in the sedan lineup. I really hope that those rear controls make it to the US-spec vehicles.

Rear heating is given for sure, even in US spec vehicles.

ThePenguin

Yup. People are quick to forget that the GS took a model-year off (2012) between the 3rd and 4th Generation :p I have a strong feeling that the 5th Generation will be a A7/Gran Coupe/CLS competitor.



FINALLY! Great eye you have. I've been waiting for them to at least offer heated rear seats in the sedan lineup. I really hope that those rear controls make it to the US-spec vehicles.

Rear heating is given for sure, even in US spec vehicles.

ThePenguin

Yup. People are quick to forget that the GS took a model-year off (2012) between the 3rd and 4th Generation :p I have a strong feeling that the 5th Generation will be a A7/Gran Coupe/CLS competitor.



FINALLY! Great eye you have. I've been waiting for them to at least offer heated rear seats in the sedan lineup. I really hope that those rear controls make it to the US-spec vehicles.

Rear heating is given for sure, even in US spec vehicles.

Madi

Look at 1:48 in the following video, is that a rear seat back adjuster?

Thank you @Madi for posting this video. Good to see an interior in Noble Brown/wood!