Lexus ES F SPORT Aimed at Younger Audience


Lexus vice-president of marketing Cooper Ericksen discussed the addition of the ES F SPORT model with David E. Zoia of WardsAuto:

“Every car that we introduce, we’re trying to have a version that is more appealing to a younger customer. We feel based on the styling, technology and driving dynamics of that car that it’s going to bring a little bit of a new customer into the ES – and that is going to be a younger customer to the ES line.”

Take rates on F Sport models reach as high as 95% on the RC coupe, Ericksen says. About 40% of IS sedan buyers opt for the F Sport, and initial estimates are as many as 20% of ES sales could go to the performance model.

The ES will rely heavily on value as a primary selling point, as the car is sized like a mid-size sedan but targets the entry-level luxury market — Lexus considers the Cadillac ATS, Acura TLX, Infiniti Q50, BMW 3-Series, Audi A4 and Mercedes C-Class as core competitors:

“In other brands you have to go to a higher price point to get that much room,” Ericksen says, pointing out the ES now offers more legroom than the larger LS sedan. “We have every indication we are going to continue to have a great conquest vehicle on our hands.”

Finally, WardsAuto breaks down global ES sales and the importance of China to the model’s success:

Viewed globally, the new ES appears even more critical to the future of the 30-year-old luxury brand, now sold in 90 countries. Although the U.S. is the No.1 Lexus market worldwide with sales of 305,132 vehicles in 2017, more ES sedans are sold in China than anywhere else. Last year, ES deliveries totaled 60,000 units there, about 10,000 more than in the U.S., accounting for 45% of the 132,000 Lexus vehicles sold in China.

Lexus ES: Sixth Generation
Comments
Can't wait!
  • GTG
    GTG
  • April 24, 2018
Thank you car Gods .
Hey guys, can someone link to a livestream, like there was for Detroit, Geneva for Lexus and Toyota? Please and thank you.
spwolf
greencarreports broke the embargo:
https://www.greencarreports.com/news/1116408_2019-lexus-es-revealed-includes-44-mpg-hybrid-es-300h
Looks nice! Ready for more pics from other angles.
More than anything, the “hips” and rear end are actually very similar to the RC. I like.
Anyone got a link or something for the reveal ?
^TFL is suppose to have it live, but nothing is working. :(

supra93
^TFL is suppose to have it live, but nothing is working. :(


I know! I keep refreshing their page!
I wonder if the unveiling got delayed or something. I remember the face-lift Mazda6 unveiling in LA was postpone for like 20-30 mins.
We're LIVE BABY!



























Wait...what is ES260? Now they are doing the "power equivalency" trick with naturally aspirated engines?
PREVIOUS ES THREAD NOW LOCKED. We are moving to this new thread!!




Thanks Krew. Seems like what we all felt was coming. The hybrid specs are super impressive to me with 215hp and 44 MPG.

Really nice proportions, they seem to have nailed it in pics. The dimensions are HUGE, shocked it got so big.

They are going to sell every last one lol

[​IMG]
They made a mistake not making it AWD or RWD
The white is gorgeous....
Why are they not showing regular interior trim in the US press release? That F-sport interior looks barren. How are they "redefining luxury" when they show an interior that is not luxurious at all? Someone is not doing their job properly. Show some wood!

The global version looks good.
NOOO! No AWD, well I guess they had to "cost cut" somewhere!
ssun30
Why are they not showing regular interior trim in the US press release? That F-sport interior looks barren. How are they "redefining luxury" when they show an interior that is not luxurious at all? Someone is not doing their job properly. Show some wood!

The global version looks good.
Agree... can't see any detailing in the black FSport interior.

White F Sport with red/black interior looks amazing. Almost more like IS than ES or GS.

Looking forward to seeing more pics of the interior options to gauge design and quality.
Mon dieu! This is the most revolutionized car in the entire automotive industry. With something like the current ES, this new one, is simply fascinating. I have never seen a car changed so much in identity.

However I hate to be that one person though, and I probably share the same feelings as most people in this forum do, but there is no AWD. *sigh*
Looks nice but still no GS...they will sell these very well I wish more power.
There's this thing with lexus, they make every F-sport version dead and bland from the inside, removing options and offering bad leather choices..
I always prefer the exterior look of the F-sport over the regular ones, but i very much hate the interiors of the F-sports..
Why can't they just use the same interior for the F-sport ? because honestly the dashboard looks dead in the F-sport trim...
why is there big gap between wheel and wheel arch? It does not look very good...
I know some will say Mazda 6 rear but that is a good looking car so I have no issues with that. Stunned at how good looking this is and the proportions are fantastic. Loving the red interior. This does look properly upscale.

View attachment 2825 View attachment 2826 View attachment 2827 View attachment 2828
They have really fallen down on this one.

The GS better be refreshed!
What engine is in "ES 260"?
F1 Silver Arrows
but there is no AWD. *sigh*
Someone brought up a good point in the now locked speculation thread. Maybe no AWD at launch is to milk every last bit from current gen IS and GS. The only reason these still sell in meaningful numbers is that current generation ES has no AWD.
R
Next generation ES appears rather promising by looking “younger” and more sport-orientated. Should help open new opportunities for the next GS if any, IMO. But the fact that ES remains natively FWD means that this car - for the purists - will never be a bona-fide E-Class/5-er rival. But then traditional ES buyers don’t care about such thing.

R