Introducing the Lexus LF-1 Limitless Flagship Crossover Concept


It’s a big day for Lexus, with the LF-1 Limitless crossover concept making its debut at the Detroit Auto Show. We’ll have all-day coverage on our social media, but let’s get to the facts — here is the first official press release.


DETROIT – Jan. 15, 2018 – Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus.

Lexus established the luxury crossover segment two decades ago with the global debut of the RX 300 at Detroit. It remains the top-selling luxury crossover despite nearly 50 competitors that have since entered the segment.

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Now, the Lexus LF-1 Limitless concept introduces a new genre of luxury vehicle: the flagship crossover. Combining high performance with unrestrained luxury, the Lexus LF-1 Limitless is a showcase of technology, innovation and the latest evolution of design at Lexus.

Like its name, the possibilities for powertrains are limitless. The LF-1 concept could be powered by fuel cell, hybrid, plug-in hybrid, gasoline, or even all-electric. By around 2025, every Lexus model around the world will be available either as a dedicated electrified model, or have an electrified option.

The innovative spirit of the LF-1 was created at CALTY Design Research in California. The design language is rooted in the simple yet elegant design concept dubbed “molten katana”. This design visualization fuses the organic shapes of liquid metal with the sharp edges of a traditional Japanese sword. Imagining that shift from a smooth, flowing mass into a solid, chiseled shape formed the basis for the fluid, yet aggressive design of the LF-1 Limitless.

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“This is our vision for a new kind of flagship vehicle that embraces crossover capability without giving up the performance and luxury delivered by today’s top sedans,” said Kevin Hunter, president, CALTY Design Research. “The LF-1 Limitless concept incorporates imaginative technology while creating a strong emotional connection by improving the human experience for the driver and passengers.”

It starts with the right proportions. The Lexus LF-1’s exaggerated dash-to-axle ratio gives it an athletic profile that’s more sports car than station wagon. Combined with a cabin that sits deep within the rear-wheel drive chassis and aggressive 22-inch wheels barely contained under bulging fenders, the LF-1 has a powerful stance that conveys its performance intentions at a glance. The low roofline and elevated ride height further emphasize that this is a crossover designed for performance with practicality.

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Like all current Lexus models, the spindle grille on the LF-1 is a core element to the overall design. On the LF-1 it’s been taken even further, with details that suggest the start of the spindle form at the rear of the vehicle that then continues forward toward the nose. The grille itself features a three-dimensional design with colors developed in-house by CALTY. Ridges radiating away from the central emblem suggest magnetism guiding metal filings into shape. There is no chrome, as the LF-1 instead uses LED lighting around the grille that greets you on arrival.

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“There’s no doubt that luxury crossovers are an increasingly popular choice for luxury customers,” said Lexus General Manager Jeff Bracken. “This LF-1 Limitless concept illustrates what could happen if Lexus were to add a flagship crossover to our line-up. It’s a gorgeous execution and we’re anxious to see our customers’ and dealers’ response.”

In profile, the LF-1 has a clearly defined flow from front to rear starting with the front fender line that extends from the hood all the way to the bottom of the C pillar. That line contrasts with the more complex surfaces below it like the wide, crisply creased front fender that transitions to the smooth, deeply scalloped front door. From there, the bodywork slowly builds back out again to envelop the rear wheel giving the LF-1 a broad, powerful stance.

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A split spoiler grabs your eye at the rear of the Lexus LF-1, but there are interesting curves and details along every inch of the rear fascia. The beautifully sculpted openings at each corner might look like exhaust pipes but they’re actually vents for the air coming past the rear wheels. The shoulders above those wheels provide sturdy mounts for the sculptural taillights that extend well past the metalwork. Above the lights is the huge expanse of glass that extends over the rear seats to offer an uninterrupted view thanks to the split spoiler on each side.

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Maximum comfort for every passenger was CALTY’s goal for the cabin. The Lexus LF-1 adheres to the Japanese tradition of omotenashi, or hospitality, welcoming all who enter with equal enthusiasm. The cockpit is designed to allow the driver to concentrate on the task at hand by removing distracting analog knobs and buttons in favor of motion-activated controls and a minimalist display directly ahead. The front passenger space is far more open, with even fewer controls and a wide unobstructed dashboard. Those in back get the same seats as those in front with expansive legroom and individual display screens for adjusting the climate control or entertainment options.

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The metallic interior trim is finished in the same champagne-tinted color as the exterior, but with a satin finish for a warmer feel. Accents around the instrument panel and on the steering wheel further enhance the cockpit feel for the driver. Additional metallic accents throughout the interior contrast with the dark Cocoa Bean leather trim and seats covered in Chiffon White perforated leather.

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Lighting also plays a key role in the look and feel of the interior. Engaging the start button initiates a dramatic lighting sequence based on which of the several available driving modes is engaged. For a more subtle effect, the wooden door trim has tiny perforations that allow indirect light from miniature LEDs to shine in a variety of colors that complement the overhead lights.

Technology enhances the luxurious feel of the Lexus LF-1 by expanding the options offered to the driver. It starts with the LF-1’s Chauffeur mode, which allows for hands-free operation thanks to the vehicle’s by-wire steering, braking, acceleration, lights and signals. The result is smooth, carefree driving with maximum efficiency and reduced risk of accidents.

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For sporty, hands-on driving, all powertrain controls are on the steering wheel to keep the driver engaged and focused on the road. Paddles mounted to the steering wheel control the acceleration for sporty driving while buttons on the lower section of the steering wheel engage options like park and reverse.
There is also a four-dimensional navigation system which builds on traditional systems by adding the element of time to the equation. It acts as a concierge for the occupants by anticipating the needs of the driver and passengers based on the progress, traffic and road conditions along the programmed trip, suggesting fuel stops, rest breaks and restaurants, even offering to make hotel reservations. Navigation and route information are displayed on the in-dash monitor, the rear seat entertainment screens, or wirelessly connected to passengers’ tablets and smart phones.

Touch-responsive haptic controls easily reached from the steering wheel interface with the 4D navigation system and integrated comfort and entertainment systems. A touch-tracer pad embedded in the leather-covered center console supports character recognition for data entry. An additional haptic controller in the rear seat center console allows passengers to make their own comfort and entertainment choices.
With its innovative technology and captivating styling, the Lexus LF-1 Limitless concept represents the potential for an amazing experience for future luxury customers.

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Comments
Truly amazing concept vehicle from Lexus. Looks great and futuristic.
R
The proportions are classic and certainly a first for a crossover - a long hood cab back styling ending with a sloping rear.
supra93
The front is a little over kill IMO. Everything else looks good tho.
This is how I feel as well. Since 2005, we've seen many iterations and evolutions of L-Finesse and overall, I am happy with Lexus' progress. I think that the LC and LS are proof that the company is now hitting it's stride and the best is ahead of us.

One area for improvement IMO remains the front end - not the spindle itself, but the overall integration of grill, bumpers, headlights and sheetmetal. The LC is the only one that really nails it for me: it's clean, simple and beautifully matches the rest of the car (which is also clean, aggressive, elegant and futuristic). The LS is 80% of the way there for me... it's strange how the main grill has the 3D mesh, but the two side air inlets on either side just have horizontal slats. It doesn't match. In addition, on either side of the indentation point on the grill, there are unnecessary body lines that should have been just smoothed into the grill surround, like the LF-FC. What I really like about the LF-FC is how simple but aggressive and elegant the front end was... production LS is just not "there."

Looking at the LF-1, I see another instance where the overall design is clean, organic, elegant and futuristic, but the front end looks designed for a different vehicle entirely. I know it's just a concept and every OEM takes design cues to the extreme on concept vehicles, but I really hope Lexus has a fitting front end in the works for when the LF-1 hits production.
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Production(ish) on the left, concept on the right?
S
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  • January 16, 2018
If true, it looks like the production headlights and grill will be similar to current spindle grill designs. The hood crease also looks less aggressive (more sloped) and I'm guessing the black two tone line will be gone. Overall, I like the exterior design and hopes it reaches production quickly as a 2020 or 2021 model. I'm certainly ready to buy.

Things on my wish list are side view and rear view cameras. It would be nice if they kept the side view cameras/screens in addition to traditional mirrors for regulatory purposes. After trying out Honda's LaneWatch camera system, I much prefer the wide angle view (encompassing blind spot) that a camera can provide versus a traditional side mirror. Having a combo rear-view mirror/camera like Cadillac is also something I desperately wish Lexus would copy, especially in a big SUV with reduced rear visibility.

On the powertrain side, a hybrid with solid state batteries (if ready) and somewhere along the lines of 40+ mpg combined would be my wish. I would actually prefer a PHEV or BEV, but I doubt Lexus will have something ready within the next few years. The multi-stage hybrid system in the LS/LC sounds like an advancement in driving dynamics, but mpg in the 20s is still a bit low for my tastes.
renyeo
Lexus needs to catch up with or surpass Mercedes-Benz in cabin quality - it’s a pity the Japanese luxury brand is ill-afford to introduce more expensive trimmings onto its cars.
Curious how you qualify this? I will give you that C, GLC and E are nicer inside than IS, NX and GS, but RX is nicer than GLE and the LX is worlds above the GLS. LC is incredible and has been universally lauded, and I don't know if Mercedes has a model to match it. I haven't been inside the LS 500 yet, but it looks to be just as nice as the S Class if not a bit nicer (I do not like the design of the S Class cockpit, but have found the materials to be very nice). Mercedes lineup is overall newer than Lexus' but I think Lexus' recent efforts are on-par or better than Mercedes.
I know this is a lexus lover's website, and I too love lexus...but that thing is horrendous. I thought i'd save my first post to when I finally get my hands on a IS 300 f sport...but that thing burns my eyes...the interior is nice though.
Posting a rendering of a modified one shortly with VIP Auto Salon... I wasn't head over heels but with some touches what a gorgous design....

I have more issues with the Avalon grill than this one. I assume being a concept they really went overboard with it.....What I do like is they are sticking with the spindle grill which is a fantastic trademark front end for Lexus. Even if one hates it, the vehicles are recognizable as a Lexus.
mikeavelli
Posting a rendering of a modified one shortly with VIP Auto Salon... I wasn't head over heels but with some touches what a gorgous design....

I have more issues with the Avalon grill than this one. I assume being a concept they really went overboard with it.....What I do like is they are sticking with the spindle grill which is a fantastic trademark front end for Lexus. Even if one hates it, the vehicles are recognizable as a Lexus.
Sometimes I miss the understated side of previous Lexus. Now every car has a recognizable front, yet they all have the same huge gap.
S
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  • January 17, 2018
mikeavelli
Posting a rendering of a modified one shortly with VIP Auto Salon... I wasn't head over heels but with some touches what a gorgous design....

I have more issues with the Avalon grill than this one. I assume being a concept they really went overboard with it.....What I do like is they are sticking with the spindle grill which is a fantastic trademark front end for Lexus. Even if one hates it, the vehicles are recognizable as a Lexus.
I hope the production model retains the more classic LS/LC grill. The concept grill reminds me a bit of the LF-SA grill, which I don't care for as much. I agree, the Avalon grill looks totally out of place on that car though.
Levi
I think I am starting to miss the understated luxury apsect of previous Lexus. Now every car has a recognizable front, all have the same gaping hole, be it Audi, Mercedes, Hyundai, or whatever I can think of, be it a luxury brand or mainstream brand. Even BMW is now getting a huge kidney grill.

#smallgrill
Recently what opened my eyes was having my son and influencing him into cars. He is 3 years old. In the past few months he has stunned me naming vehicles I never taught him. The other day a basic BMW X5 in silver drives by and he says "its a BMW". The only X5 I might have ever showed him was a X5 M briefly. It showed me the power of design cues. The badge is too small to see at this point so even at 3, he has figured out what brand is what brand just by seeing similar design cues. This will last most of his life. Ironically we can relate this to most adults because most of the buying public cannot tell cars apart and if they can tell them apart they don't know the brand without seeing a badge.

The 2001 or so MMC was a great update to the ES..sadly though I remember how the #1 thing detractors would say is "looks just like a Camry". And not to instigate but this was happening at the time...



Now obviously the new Camry has a big grill like a Lexus but its less confusing and the two don't look nearly as similar.
Even more than the way the LF-1 looks, I feel that the concept is perfectly Lexus.

I know that the timing is off -- the LF-1 should probably already be in the lineup as a production model. And yet, this is exactly how the NX played out. Remember how long we waited for even the LF-NX concept? I was writing about Lexus making a RAV4 subcompact crossover ten years ago.
krew
Even more than the way the LF-1 looks, I feel that the concept is perfectly Lexus.

I know that the timing is off -- the LF-1 should probably already be in the lineup as a production model. And yet, this is exactly how the NX played out. Remember how long we waited to even see the LF-NX concept? I was writing about Lexus making a RAV4 subcompact crossover ten years ago.
Crazy to think now the X1 and X2 slot below the X3 now. So much has changed in ten years!

I do think this LF-1 is a bit ahead for a change. There really isn't a true flagship coupe SUV. I assume the Q8 will beat this out to production. The other Germans are mid class based. The Cayenne wouldn't be a true competitor as its roomier.
S
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  • January 17, 2018
krew
Even more than the way the LF-1 looks, I feel that the concept is perfectly Lexus.

I know that the timing is off -- the LF-1 should probably already be in the lineup as a production model. And yet, this is exactly how the NX played out. Remember how long we waited to even see the LF-NX concept? I was writing about Lexus making a RAV4 subcompact crossover ten years ago.
It seems the LF-NX concept was unveiled in September 2013 and went into production August 2014 so there's still a glimmer of hope the LF-1 will be released next year as a 2020 model. The demand will certainly be there like the NX.
S
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  • January 17, 2018
mikeavelli
Crazy to think now the X1 and X2 slot below the X3 now. So much has changed in ten years!

I do think this LF-1 is a bit ahead for a change. There really isn't a true flagship coupe SUV. I assume the Q8 will beat this out to production. The other Germans are mid class based. The Cayenne wouldn't be a true competitor as its roomier.
I'm also glad they decided not to give the LF-1 a sloping coupe SUV roofline like the GLE or X6.

Do you mean the Cayenne is roomier or the LF-1? I see the 2018 Cayenne dimensions as 191.1" L x 78.7" W x 67.4" H + 114" wheelbase while the LF-1 is 197.4" L x 78.2" W x 63.2" H + 117.1" wheelbase. The LF-1 is longer, but not as tall so interior room may be close.
senar
It seems the LF-NX concept was unveiled in September 2013 and went into production August 2014 so there's still a glimmer of hope the LF-1 will be released next year as a 2020 model. The demand will certainly be there like the NX.



I'm also glad they decided not to give the LF-1 a sloping coupe SUV roofline like the GLE or X6.

Do you mean the Cayenne is roomier or the LF-1? I see the 2018 Cayenne dimensions as 191.1" L x 78.7" W x 67.4" H + 114" wheelbase while the LF-1 is 197.4" L x 78.2" W x 63.2" H + 117.1" wheelbase. The LF-1 is longer, but not as tall so interior room may be close.
Looking at interior packaging (mind you it is a concept) the LF-1 seems to be more coupe like whereas the Cayenne is more of a traditional upright SUV.

Thanks for listing the dimension comparison.
Hi Guys,

Wild theory, not sure if speculated on before, but I think this car will be the next generation LX.

The new LS and LC are grounds up pure Lexus cars, while the current LX is a redone Toyota Land Cruiser. The LF-1 if it becomes the next gen LX will then be the pure flagship Lexus crossover.

As for the utilitarian/hauling/dune bashing aspect and capabilities of the current LX, well, not many other CUV's do that right now either as a full time responsibility. So losing those capabilities in the new LX might not be something that disappoints the current and future owners that much.
S
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  • January 18, 2018
A good size/price comparison for the LF-1 may actually be the Maserati Levante. The dimensions are close (197″ L x 77.5″ W x 66.1″ H + 118.1 wheelbase) to the LF-1 (197.4" L x 78.2" W x 63.2" H + 117.1" wheelbase), both are RWD with long hoods, and I can imagine the MSRP will be similar to its $74K.
S
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  • January 18, 2018
momers
Hi Guys,

Wild theory, not sure if speculated on before, but I think this car will be the next generation LX.

The new LS and LC are grounds up pure Lexus cars, while the current LX is a redone Toyota Land Cruiser. The LF-1 if it becomes the next gen LX will then be the pure flagship Lexus crossover.

As for the utilitarian/hauling/dune bashing aspect and capabilities of the current LX, well, not many other CUV's do that right now either as a full time responsibility. So losing those capabilities in the new LX might not be something that disappoints the current and future owners that much.
They should just call the new model the SX as it sure looks sexy ;) I imagine they will want to choose a new name and continue selling the LX, as it's still quite popular in parts of the world.

By the way, a good size/price comparison for the LF-1 may actually be the Maserati Levante. The dimensions are close (197″ L x 77.5″ W x 66.1″ H + 118.1 wheelbase) to the LF-1 (197.4" L x 78.2" W x 63.2" H + 117.1" wheelbase), both are RWD with long hoods, and I can imagine the MSRP will be similar to its $74K.
momers
Hi Guys,

Wild theory, not sure if speculated on before, but I think this car will be the next generation LX.

The new LS and LC are grounds up pure Lexus cars, while the current LX is a redone Toyota Land Cruiser. The LF-1 if it becomes the next gen LX will then be the pure flagship Lexus crossover.

As for the utilitarian/hauling/dune bashing aspect and capabilities of the current LX, well, not many other CUV's do that right now either as a full time responsibility. So losing those capabilities in the new LX might not be something that disappoints the current and future owners that much.
As a purist, thinking of what the Lexus lineup should be, I'd agree with you. In practice, though, the Toyota bean counter/accountant types would disagree. Taken individually, each Lexus LX is surely even more profitable than the already money-making Toyota Land Cruiser. Yet, the pricier LX handily outsells its Toyota-badged sibling in the U.S. I guess more people than not figure the longer factory warranty and the added prestige of the "Circle L" badge are worth the extra $$$. On top of that, the upcoming less-expensive 2-Row LX is bound to further cut into Land Cruiser sales.

Bottom line: I see Lexus taking a dual-prong LX body-on-frame SUV / L? (production LF-1 Limitless) crossover strategy akin to the way Mercedes has both G-Class and GLS atop its SUV offerings.
senar
By the way, a good size/price comparison for the LF-1 may actually be the Maserati Levante. The dimensions are close (197″ L x 77.5″ W x 66.1″ H + 118.1 wheelbase) to the LF-1 (197.4" L x 78.2" W x 63.2" H + 117.1" wheelbase), both are RWD with long hoods, and I can imagine the MSRP will be similar to its $74K.
The new LS has often been compared to the Quattroporte, so using the Levante as a point of reference for LF-1 seems exactly right.
Joaquin Ruhi
Bottom line: I see Lexus taking a dual-prong LX body-on-frame SUV / L? (production LF-1 Limitless) crossover strategy akin to the way Mercedes has both G-Class and GLS atop its SUV offerings.
G Class is closer to LC70 than LC200.
Levi
G Class is closer to LC70 than LC200.
If you take a holistic, international point of view and factor in all the more humble, less-equipped Geländewagen variants sold outside North America, then, yes, you're right. But here in the U.S., where all they offer is upmarket trims with no less than 8 cylinders, I'd say the LX comparison is a fair one.
Fullsize CUV Would Fill Missing Spot in Lexus Lineup, Exec Says
2018 North American International Auto Show
Jan 16, 2018Steve Finlay | WardsAuto

“We have to build this vehicle,” says an enthusiastic Jeff Bracken, group vice president and general manager of Lexus in the U.S.



DETROIT – On stage introducing the Lexus F-1 Limitless concept CUV at the North American International Auto Show, Jeff Bracken addresses his boss sitting in the audience.

“We have to build this vehicle,” Bracken, general manager of the Lexus in the U.S., tells Yoshihiro Sawa, head of Toyota’s luxury brand overall.

Bracken is quick to qualify. “I’m not saying that as an announcement,” he tells the audience as he stands next to the striking concept vehicle at center stage.

His enthusiasm remains unabated as he talks with a few journalists after the vehicle debut. “We couldn’t be happier if we turned this into a production vehicle. It clearly is one of the most gorgeous concepts we’ve revealed.”

Created at Toyota’s Calty Design Research in California, the F-1’s “design visualization fuses the organic shapes of liquid metal with the sharp edges of a traditional Japanese sword,” Lexus says in a press release.

But more than aesthetics fuels Bracken’s enthusiasm. He says on the sidelines the fullsize CUV would fill a missing spot in the lineup.

“We clearly have a gap at the high-end premium cross-utility segment,” he says.

“So we are motivated. This would be a huge addition for us in the cross-utility segment. When you think of the volume we are missing, there’s a high-end gap for us.”

If the LF-1 makes it into production, the vehicle would weigh in above the midsize RX, currently the Japanese luxury brand’s biggest CUV to date.

Lexus also offers the LX and GX SUVs, but those are truck-based. A production LF-1 would rest on a car platform, likely that of the brand’s LS fullsize sedan.

In a hot CUV market, “we absolutely need this vehicle,” Bracken says of the LF-1.

“Utility vehicles were 65% of the U.S. market for the year and 72% in December, so they are going higher.”

The concept vehicle holds two rows and four seats. No decision has been made whether the automaker would fit a potential production version with three rows.

“We’d strongly evaluate those kinds of matters should we go down that path of production,” Bracken says.

Lexus would sell the vehicle globally, including Europe and China, the world’s biggest vehicle market. The U.S. represents nearly 50% of the brand’s sales.

But Lexus has lost market share in the U.S, selling 305,132 units last year, down 7.9% from 2016.

The RX saw 2017 sales of 102,606 units, a 1.8% decrease from the year before.

Lexus seems overly dependent on the RX, auto analyst Rebecca Lindland of Kelley Blue Book says here.

But Bracken tells WardsAuto: “The RX is the No.1-selling luxury vehicle in the industry. We would never walk away from it.”
http://wardsauto.com/2018-north-ame...v-would-fill-missing-spot-lexus-lineup-exec-s
I absolutely love the LF-1 concept, just as much as I did the LF-LC. If Lexus puts their strong A-game with the LF-1 production vehicle like they did with the LC 500, they will have a huge, critical hit on their hands. Lexus needs to strengthen their lineup in the upper price ranges. I also love that they hear people's pleas of a next-generation LFA.

Can I just say that I LOVE the interior and steering wheel? It's the first Lexus steering wheel design that I've loved since the LFA.


that steering wheel looks production ready almost.
krew
The Lexus LF-1 Limitless Concept: First Impressions

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View the original article post
Great read KREW. For whatever reason your last sentence made me think that this is truly what Lexus needs along the LS. As we all know sedan sales continue to drop, why offer just one "flagship". Offer multiple "Flagships". Their L_ lineup really would be awesome with this addition.

M