Introducing the Lexus LF-1 Limitless Flagship Crossover Concept


It’s a big day for Lexus, with the LF-1 Limitless crossover concept making its debut at the Detroit Auto Show. We’ll have all-day coverage on our social media, but let’s get to the facts — here is the first official press release.


DETROIT – Jan. 15, 2018 – Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus.

Lexus established the luxury crossover segment two decades ago with the global debut of the RX 300 at Detroit. It remains the top-selling luxury crossover despite nearly 50 competitors that have since entered the segment.

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Now, the Lexus LF-1 Limitless concept introduces a new genre of luxury vehicle: the flagship crossover. Combining high performance with unrestrained luxury, the Lexus LF-1 Limitless is a showcase of technology, innovation and the latest evolution of design at Lexus.

Like its name, the possibilities for powertrains are limitless. The LF-1 concept could be powered by fuel cell, hybrid, plug-in hybrid, gasoline, or even all-electric. By around 2025, every Lexus model around the world will be available either as a dedicated electrified model, or have an electrified option.

The innovative spirit of the LF-1 was created at CALTY Design Research in California. The design language is rooted in the simple yet elegant design concept dubbed “molten katana”. This design visualization fuses the organic shapes of liquid metal with the sharp edges of a traditional Japanese sword. Imagining that shift from a smooth, flowing mass into a solid, chiseled shape formed the basis for the fluid, yet aggressive design of the LF-1 Limitless.

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“This is our vision for a new kind of flagship vehicle that embraces crossover capability without giving up the performance and luxury delivered by today’s top sedans,” said Kevin Hunter, president, CALTY Design Research. “The LF-1 Limitless concept incorporates imaginative technology while creating a strong emotional connection by improving the human experience for the driver and passengers.”

It starts with the right proportions. The Lexus LF-1’s exaggerated dash-to-axle ratio gives it an athletic profile that’s more sports car than station wagon. Combined with a cabin that sits deep within the rear-wheel drive chassis and aggressive 22-inch wheels barely contained under bulging fenders, the LF-1 has a powerful stance that conveys its performance intentions at a glance. The low roofline and elevated ride height further emphasize that this is a crossover designed for performance with practicality.

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Like all current Lexus models, the spindle grille on the LF-1 is a core element to the overall design. On the LF-1 it’s been taken even further, with details that suggest the start of the spindle form at the rear of the vehicle that then continues forward toward the nose. The grille itself features a three-dimensional design with colors developed in-house by CALTY. Ridges radiating away from the central emblem suggest magnetism guiding metal filings into shape. There is no chrome, as the LF-1 instead uses LED lighting around the grille that greets you on arrival.

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“There’s no doubt that luxury crossovers are an increasingly popular choice for luxury customers,” said Lexus General Manager Jeff Bracken. “This LF-1 Limitless concept illustrates what could happen if Lexus were to add a flagship crossover to our line-up. It’s a gorgeous execution and we’re anxious to see our customers’ and dealers’ response.”

In profile, the LF-1 has a clearly defined flow from front to rear starting with the front fender line that extends from the hood all the way to the bottom of the C pillar. That line contrasts with the more complex surfaces below it like the wide, crisply creased front fender that transitions to the smooth, deeply scalloped front door. From there, the bodywork slowly builds back out again to envelop the rear wheel giving the LF-1 a broad, powerful stance.

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A split spoiler grabs your eye at the rear of the Lexus LF-1, but there are interesting curves and details along every inch of the rear fascia. The beautifully sculpted openings at each corner might look like exhaust pipes but they’re actually vents for the air coming past the rear wheels. The shoulders above those wheels provide sturdy mounts for the sculptural taillights that extend well past the metalwork. Above the lights is the huge expanse of glass that extends over the rear seats to offer an uninterrupted view thanks to the split spoiler on each side.

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Maximum comfort for every passenger was CALTY’s goal for the cabin. The Lexus LF-1 adheres to the Japanese tradition of omotenashi, or hospitality, welcoming all who enter with equal enthusiasm. The cockpit is designed to allow the driver to concentrate on the task at hand by removing distracting analog knobs and buttons in favor of motion-activated controls and a minimalist display directly ahead. The front passenger space is far more open, with even fewer controls and a wide unobstructed dashboard. Those in back get the same seats as those in front with expansive legroom and individual display screens for adjusting the climate control or entertainment options.

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The metallic interior trim is finished in the same champagne-tinted color as the exterior, but with a satin finish for a warmer feel. Accents around the instrument panel and on the steering wheel further enhance the cockpit feel for the driver. Additional metallic accents throughout the interior contrast with the dark Cocoa Bean leather trim and seats covered in Chiffon White perforated leather.

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Lighting also plays a key role in the look and feel of the interior. Engaging the start button initiates a dramatic lighting sequence based on which of the several available driving modes is engaged. For a more subtle effect, the wooden door trim has tiny perforations that allow indirect light from miniature LEDs to shine in a variety of colors that complement the overhead lights.

Technology enhances the luxurious feel of the Lexus LF-1 by expanding the options offered to the driver. It starts with the LF-1’s Chauffeur mode, which allows for hands-free operation thanks to the vehicle’s by-wire steering, braking, acceleration, lights and signals. The result is smooth, carefree driving with maximum efficiency and reduced risk of accidents.

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For sporty, hands-on driving, all powertrain controls are on the steering wheel to keep the driver engaged and focused on the road. Paddles mounted to the steering wheel control the acceleration for sporty driving while buttons on the lower section of the steering wheel engage options like park and reverse.
There is also a four-dimensional navigation system which builds on traditional systems by adding the element of time to the equation. It acts as a concierge for the occupants by anticipating the needs of the driver and passengers based on the progress, traffic and road conditions along the programmed trip, suggesting fuel stops, rest breaks and restaurants, even offering to make hotel reservations. Navigation and route information are displayed on the in-dash monitor, the rear seat entertainment screens, or wirelessly connected to passengers’ tablets and smart phones.

Touch-responsive haptic controls easily reached from the steering wheel interface with the 4D navigation system and integrated comfort and entertainment systems. A touch-tracer pad embedded in the leather-covered center console supports character recognition for data entry. An additional haptic controller in the rear seat center console allows passengers to make their own comfort and entertainment choices.
With its innovative technology and captivating styling, the Lexus LF-1 Limitless concept represents the potential for an amazing experience for future luxury customers.

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Comments
At this point in lexus SUV line up I agree with Krew, only a RWD would make sense to me.
RWD Lexus crossover? I'm in, guess I'll stop drooling over the current RX FSport.
Finally an alternative to the X6, X4, GLE Coupe, GLC Coupe and Macan, which I potentially consider the best and most purposeful crossovers.

SUVs (unibody) remain the most useless vehicles. And FWD crossovers are just as useless. Lifted RWD based AWD cars make alot of sense.
Lightening up and zooming in on that teaser photo was..um...illuminating.

The tallish, chunky proportions of the original dark picture led me to believe I was looking at a teaser for an "RX coupe" on the GA-K (ES/RX large FWD) architecture. One look at the rear monitor side view picture promptly changed my mind. The short front overhang and generous gap between the front fender's rear edge and the forward most edges of the windshield and front door shout out GA-L quasi-front-mid-engined architecture.

It seems that interior screens prematurely or unexpectedly revealing unwanted styling clues are a thing now. Lamborghini's Urus SUV was prematurely revealed via such an interior monitor screen grab almost a week before its official reveal.

Another random question: if LF-1 Limitless is a smash hit and Lexus decides to add it to its product line, what badge would it wear? Would the current 3-row body-on-frame two-model lineup (GX and LX) give way to a single BOF entry, thus giving the GX or LX badge to this newcomer? Highly unlikely. The coupe styling implies a "C", while crossover calls for an "X". But CX or XC prefixes are out, given their being trademarked by Mazda and Volvo, respectively. SX? That might work, but a number of carmakers (Kia comes to mind) use that as a trim level. TX? Toyota/Lexus do own that one, but I'm not sure if it's live or dead at this point.
Levi
Finally an alternative to the X6, X4, GLE Coupe, GLC Coupe and Macan, which I potentially consider the best and most purposeful crossovers.

SUVs (unibody) remain the most useless vehicles. And FWD crossovers are just as useless. Lifted RWD based AWD cars make alot of sense.
They said Flagship and its LF-1 so I'm thinking based off the LC/LS and to fight the upcoming Q8....
mikeavelli
They said Flagship and its LF-1 so I'm thinking based off the LC/LS and to fight the upcoming Q8....
Great catch. At first glance I was thinking something like GLC Coupe or X4, but Lexus does not unintentionally use the word "flagship." With that considered, I have to assume we are going to see something along the lines of a RR Sport, Cayenne, X6, Q8 and GLE Coupe competitor.... finally. If this is a flagship vehicle, I think it's presumable that the first letter of it's name could be "L" once it hits production.

LS
LX
LC

Could "LT" be out of the question? With CT, that stood for "Touring"... Luxury Touring? I don't really like "LT" but just throwing it out there as a thought.

Regardless, I love where this is going.
  • CIF
    CIF
  • December 5, 2017
So....this is an RX-sized vehicle possibly going on GA-L? Interesting. I think it would have to be properly differentiated enough from the RX (as well as GX and LX) to be a viable production model. Also if we get a production model of this, would that mean the RX will never get a full F version? Hypothetically if this debuts on GA-L as a production model, then chances would be much higher than this would be getting an F version.

We already have a flagship Lexus SUV with the LX. If this is added as a production model, would Lexus further differentiate the LX as an off-road specialist, and this as an on-road performance flagship SUV? I wonder.

All of this assuming of course that Lexus adds this as a production model. If they do, I'll give them credit, as that would indicate them listening more to market demand. In today's hot market for CUVs and SUVs, not everyone wants small, cheap crossovers. A totally other segment of buyers want luxury and/or larger SUVs and crossovers.
Gecko
Great catch. At first glance I was thinking something like GLC Coupe or X4, but Lexus does not unintentionally use the word "flagship." With that considered, I have to assume we are going to see something along the lines of a RR Sport, Cayenne, X6, Q8 and GLE Coupe competitor.... finally. If this is a flagship vehicle, I think it's presumable that the first letter of it's name could be "L" once it hits production.

LS
LX
LC

Could "LT" be out of the question? With CT, that stood for "Touring"... Luxury Touring? I don't really like "LT" but just throwing it out there as a thought.

Regardless, I love where this is going.
LF?

Seems like luxury version of LS/LC? If so, I think it would not compete with LX at all, except for maybe pricing? But in general, where LX sells well is where this LF would likely not sell at all.
Finally, I have been waiting and hoping for this for along time.
Lexus will do it anyway, this real concept ! the 'flagship crossover' is the beginning of something new. :yum
Bring it on ! I am "enthusiast" !
I'm thinking a proper X5 competitor, RWD and more emphasis on performance with higher power figures.
Oeps, that's a strange curve on the roof.View attachment 2659
N
Does the blue badge indicate that it's a hybrid? I really hope it is!
Nouvel
Does the blue badge indicate that it's a hybrid? I really hope it is!
Forgot to mention this in my post -- good eye! Maybe the 500h powertrain?
N
krew
Forgot to mention this in my post -- good eye! Maybe the 500h powertrain?
Yes, I think you are right. And I think there are almost production ready vehicle already built and just waiting to be released. Same as with the LS relatively shortly following the LF-FC.
And I do not believe that this Limitless Crossover concept is an SUV.
This is also a crossover for example ... (look at the roof)
https://electrek.co/2017/10/24/nissan-all-electric-autonomous-crossover/
meth.ix
I'm thinking a proper X5 competitor, RWD and more emphasis on performance with higher power figures.
X5 is not a flagship by any means... it will be positioned higher.
OlFius
Oeps, that's a strange curve on the roof.View attachment 2659
seems like all glass roof that meets hatchback glass without any metal pieces and then a roof spoiler thats split in the middle to show that all glass roof.
A flagship RWD CUV? Quite a bold move! Let’s just hope they don’t take 5 years to go from concept to production model like with the LC. Lexus needs to get on the “Move Fast” culture of the tech world.
Profile reminds me Infiniti FX45 crossover (which is not a bad thing, as I like it very much).

I've never been excited for a crossover... UNTIL NOW!

(Didn't see this coming from Lexus, I am genuinely surprised.)
spwolf
LF?

Seems like luxury version of LS/LC? If so, I think it would not compete with LX at all, except for maybe pricing? But in general, where LX sells well is where this LF would likely not sell at all.
Very interesting point. I wonder if, rather than making true ‘F’ versions of the SUVs and crossovers in the lineup, Lexus just decides to make one super-crossover and call it the LFX.
That's a possibility.

LFA = Halo Supercar
LFX = Halo Crossover/SUV (LF-1)
LFS = Halo Sedan (LS+ Production Model)

Edit: With the rear window raked so far forward, this is probably a 4-5 seat flagship CUV with an option for executive rear seating ala LS. The "Limitless" name suggests a hybrid/high-capacity PHEV engine.
Technically there is no real production flagship SUV Coupe. Just the forthcoming Audi Q8 concept. The X6 and GLS Coupe are not based off the X7 or GLS but the X5 and GLE.

If Lexus is hinting this as a flagship CUV Coupe, then I expect LS/LC based and a higher price-point than the X5/GLE. They will have to position is very very strongly so there is no confusion.
I'm 100% sure that this will meant to be the GX not the LX
The LX will remain body on frame

I even just wrote from day or 2 in another thread that the next GS/GX/ Sport Cross batch will share the same GA-L with the LS/LC but will be like Subaru but with coupe style
One 4 door coupe
One CUV coupe
One Sport cross with style like the HPX
krew
More Thoughts on the Lexus LF-1 Limitless Flagship Crossover Concept

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Hi Kevin,
this is also about the way I feel it.
If we read the press release, we see a number of important words: concept, flagship, crossover, LF-1.
A real concept, immediately the top-range model, a crossover (take a good look at the "easter egg", it's not an SUV but rather something new, like the Panamera).
The concept name is difficult to estimate, but if we assume that it is a new lineup, then I think: 'L?': The 'L' because it is a 'flagship' (LS, LC, LX, L?), And for the '?' an 'R' or 'V' could be best, I prefer the latter.
Although I very much agree with the broad consensus that the LF-1 Limitless badge hints at some sort of powertrain electrification, wouldn't a vehicle combining LX/Land Cruiser levels of off-road prowess with on-road handling capabilities worthy of an F-Sport or even F Lexus be describable as Limitless?
Joaquin Ruhi
Although I very much agree with the broad consensus that the LF-1 Limitless badge hints at some sort of powertrain electrification, wouldn't a vehicle combining LX/Land Cruiser levels of off-road prowess with on-road handling capabilities worthy of an F-Sport or even F Lexus be describable as Limitless?
Something the new Lamborghini Urus claims to be?
Could this also hint for a next generation GX?
Based on the teaser image and the roofline - which seem to indicate 2 rows - I don't see how this could at all be related to the GX. Also, the GX has never been considered a flagship vehicle because it slots under the flagship LX.

I think we are seeing Lexus create something totally different here: LS/LC levels of technology, refinement and sophistication on a RWD/AWD crossover. In a sense, it will bridge the gap between the LS and LX.

G