Video: All-New Lexus LS 500 Launch Video

The fifth-generation Lexus LS 500 launched this morning with this fire-forged video:

During the video, there’s a brief look at the massive 24-inch Heads Up Display and the rear seat touchscreen controls:

Lexus LS Heads Up Display

Also had to laugh during the exploding cross-section portion — you can see a champagne glass from the original LS commercial:

Lexus LS Champagne Glass

This video was part of the larger launch presentation — here’s the full press conference with Lexus USA group vice-president Jeff Bracken:

Lexus LS: Fourth GenerationVideos