Lexus Wins Best Entertaining Award at Milan Design Week

Lexus LF-SA Milan Design Week

Lexus has won the Best Entertaining award at the Milano Design Award Competition for its Journey of the Senses exhibit at Milan Design Week.

The exhibit was designed by two internationally acclaimed artists: designer Philippe Nigro and chef Hajime Yoneda — here’s a virtual tour of the space:

The Best Entertaining award highlights the project that best “succeeds in involving the audience in a particular dimension of recreational and/or cultural entertainment”. Lexus is the first automaker to win this award.

(Thanks Kat & Mike!)